I’ve been marketing products and services on the Internet for well over a decade now and if there is one truth that has remained constant over all of those years is that traffic equals sales. The more targeted the traffic the better the sales. And the best way to get targeted traffic today is through backlinks.
You simply can’t ignore backlinks. Google uses backlinks as and important part in determining where a page is going to rank in the SERP. It doesn’t matter what your topic or product is be it top rated wood routers, dog sitting, car kits, digital cameras or free auto insurance quotes you need to have relevant back links pointing at your pages in order to rank.
The PAD technique for building backlinks
I developed a system to build quality backlinks (Professional Article Distribution) that can increase your ranking on Google without relying on any of the black hat or spam techniques that were so popular just a few years ago. These backlinks are result of a solid business relationship between you and other websites. Basically your trading quality content for a link back to your pages.
This isn’t article marketing and you’re not posting to article directories. You are developing targeted links on specific websites that are more likely to send you qualified traffic and traffic that converts.
There are 4 basic keys to driving traffic using the PAD technique:
- Identifying quality, relevant websites that host your articles
- Creating informative, engaging, quality content.
- Utilizing anchor texts that are relevant and pointing to the correct pages on your site.
- Being picky about the whole process. This is not a technique that can be slapped together without getting each part some considered thought.
Getting a PAD back linking campaign up and running requires a little effort but the payoff is well worth it and long-lasting.
Here are the 10 Steps To Build Revenue Generating Backlinks:
Step #1: Finding suitable sites
Don’t make the mistake of approaching competitors and asking them to run your articles because they are going to say no. Seek out relevant and related websites.
For example if you are promoting mountain bikes then you might approach websites that deal in camping or fitness or outdoor adventure. Providing articles that show how mountain bikes contribute to camping, fitness and outdoor adventures fit nicely in these niches.
The real key here is to find websites that are looking for the same audience that you are. It’s likely that the three examples listed above will have visitors that have an interest in biking. Maybe their interests are different but the bottom line is all of them could potentially be bike buyers.
Step #2: Creating your articles
If you’re an expert in your field and your competent writer then obviously you can write these articles yourself. But if you’re uncomfortable with writing then you can outsource the articles to professionals that you can find that freelance sites like Elance.com. Personally I prefer to outsource all of my articles because it allows me to handle multiple projects all at once.
If your time can be spent more productively doing things other than writing articles then you should seriously consider outsourcing that task. If you go that route make sure you have an excellent description of just what you’re looking for in the article. You can find good talent at reasonable rates but you need to let them know exactly what you want.
Step #3: What pages will links point to?
Every backlinks that you get is precious to you don’t want to waste that resource by pointing to a page that isn’t relevant. Typically you’ll get to backlinks per article and you want to review your site to have those backlinks point to pages that have strong calls to action. Those pages may be for direct sales on the product page, an e-mail capture page to get repeat visits or anything else where you have a direct call to action for the visitor to do something.
Step #4: Developing a list of anchor text links
The actual word or phrase that you will use as anchor text is extremely important. When you relevant anchor text pointing to your site Google will write that page higher. So how you figure out which anchor texts to use?
It really doesn’t matter what kind of product or service you’re promoting be it dollhouses, woodworking router tables, lift chairs, mountain bikes or even free online car insurance quotes you want the anchor text that you use to be a relevant keyword or keyword phrase. Personally I use Google’s AdWords keyword tool to develop a list of related keyword phrases to my main keyword. Like I have this list identify five or six that I think are the best.
Step #5: Writing a fantastic article
“Writing a fantastic article” is a relative description. You may think you have the best article on a given topic ever written but the real judge is the webmaster that you’re asking to publish the article. Make sure you’re right track with the websites objectives:
- Ask the webmaster if he or she has topics in mind or if you should come up with the titles.
- Compose your article to fit the website. If the site typically has 500 words articles, don’t submit a 1500 words article.
- Make your content easy-to-read by including subheadings bullet lists in short paragraphs. Use lots of white space to make scanning easy for the website’s visitors.
Step #6: Write a killer headline
If your headline doesn’t grab the eye of the visitor your content will never be read which of course means you’ll never get any traffic. Headline should be informative and relevant to the content. If you can crank out a witty headline all the better just make sure that it is relevant to the subject matter of the content.
Writing effective headlines is a whole separate skill set and another reason to outsource your content.
Step #7: Don’t forget the anchor text links
Actually it’s pretty easy to get tied up and focused on creating the content to the point where you forget about including the anchor texts. When you complete the article and then realize “oh gosh” I forgot the anchor links you’ll have to find a way to work them in so that they sound natural and go with the flow of the sentence. Never try to cram or stuff a keyword anchor text into an article. Plan their placement so they appear to be a logical elements of the sentence.
Also keep in mind where you place the anchor text. Typically you’ll get to links, try to keep at least a paragraph between the links and try to place the anchor texts in a location that’s not likely to be omitted or changed when the webmaster publishes.
Step #8: Relationship building
Using the PAD system you will be building your own network of distribution. If you do a good job in selecting websites and you do an excellent job in providing the webmasters with value then you’re really setting up a mini syndication network.
This means you want become buddies, or at least good business associates with the webmasters. They are your source of distribution and if you can keep them happy the traffic will continue to roll in regardless if you’re topic is routers, washers and dryers, credit products or weight loss programs. Ahey look to you over and over again for new content.
Step #9: Following up with the webmaster
Just like you webmasters can become distracted and basically overcome by events so don’t get into a panic if your article is published right away. Generally I give webmasters a week get my articles on their site. If they’re not up by then I send them a friendly reminder by e-mail and 90% of the time they had simply overlooked getting the content up.
When they do publish it, it’s a good idea to send a thank you note saying you look forward to working with them in the future.
Step #10: Do it all over again
Once you have your articles published don’t sit back and think that’s all you need to do. Keep the momentum going. If you’ve done 10 articles do another 20 then you can take a break. Always be on the lookout for good quality relevant websites and approach those that you would like to add to your distributions system.
I’ve been using this system since 2004 both of my own websites and the websites of those I’ve talked and I can attest to its effectiveness. If you follow these 10 steps you will find yourself with increased targeted traffic, increase conversions and significantly higher revenue.
The PAD system is not a one-time process but an ongoing way to develop ranking and traffic. Developing quality back links is an investment of your time that will yield rewards today and in the future. Good luck with the 10 Steps To Build Revenue Generating Backlinks.
James Martell discovered the lucrative world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, outsourcing and SEO. James is the host of the “Affiliate Buzz”, the first and longest running affiliate marketing podcasts in the industry. James is the host of the “Affiliate Marketers SUPER BootCamp”, a continually updated affiliate marketing training series well known for turning affiliate newbies into success stories. James resides in White Rock BC, a seaside suburb of Vancouver on the West Coast of Canada with Arlene and their four children.