12 types of value from an external, corporate blog

I enjoy reading and advocate the use of corporate blogs – here is a post I ran across at Social Media Today that speaks to that subject:

Blogging outside of the firewall has some measurable numbers for determining ROI. However, it also offers noticeable value that doesn’t always translate to numbers. The following is a list of the kinds of value blogging offers a business and how that value can be determined.