Is Radio Dead?
I found a great article on radio called “When Will Radio Die?”. It address a bunch of issues with radio, but kind of reminds me of a lot of the discussion we are having about news paper – here are a few of my favorite parts.
Where and how we consume radio content is well researched…Suffice it to say that a well-run radio station is still a very cash flow positive business and I don’t know any poor radio broadcasters…However, the radio business is changing fast. And, since the evolving financial structure of the radio business has often foreshadowed similar evolution in the television business.
As I look at this article it is good – but where it falls down is the same place the newspaper and TV critics fall down. They are trying to compare future technologies with our current models. We plan to keep on innovating and transitioning – so please, compare current technologies with our current newspaper – but just wait to see what we have up our sleeves, we may be down for this round…but the game is not over yet!
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