This is a great article on the 37signals site which answers the question “OK - I have a cool new site/application…now what?” Check out their ideas.
“This reminds me of the old ‘hosting a party’ metaphor for web apps. Just because you’ve invited someone over to your house/app, doesn’t mean your hosting duties are over. You still need to welcome your guests, show them around, offer some introductions, and make sure they get into the flow.”
Which then ties into the cool videos the team at commoncraft who have created a bunch of videos which explain how to use some of today’s cool technical gadgets and sites “in plain english”.
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