I wish this Social Media Today site would improve the UI a little - this site is really hard for me to read…everything runs together - but this article hits a subject Ihave been reading thinking about more and more, and even though it isn;t super great - it is “good enough”. The article is called: “5 BIG Reasons CEOs Should Blog”
If you skip halfway down the article where it says “Well, you may say that this is not a particularly relevant achievement since plenty of managers out there are already blogging” this is where it gets good.
Well, you may say that this is not a particularly relevant achievement since plenty of managers out there are already blogging away for a few years now, but what happens when your boss happens to be the VP executive from the Social Software Programs and Enablement Team? I guess that changes things a bit, doesn’t it? It surely does and that is why the whole day I have been very very excited, because my manager, Gina Poole, is already blogging behind the corporate firewall and diving into some of the different conversations going on at the moment.
I think it really has a good overtone of opening lines of communication. Blogs are the type of communication many people enjoy - very informative, yet unobtrusive and allows people to engage comfortably.
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