Read/Write Web has a very in depth post on “The Rise Of Hyperlocal Information” posted Wednesday (11/21/2007).
The net effect of all of this is the increasing availability of fine-grained information about locales. This information is both interesting and valuable. It is sought after by people living in these places and by advertisers who are trying to reach these people. A handful of startups are recognizing the big potential of local information - relevance.
Take some time to read this article - it is really good and really deep. It talks about many different aspects of hyperlocal.
Despite globalization, hyperlocal information is very valuable both to people and advertisers. In the coming years, we will be seeing the rise of a new way to look at information - geography. Inspired by utility and the promise of hyperlocal advertising, startups are racing to build businesses that deliver highly relevant, local information to users.
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