Tom Altman’s Wedia Conversation

The cult of immediacy versus the unstoppable groundswell

November 27, 2007 · No Comments

From a post on 11/20/2007 from Social Media Today:

When it comes to blogging, faster is often perceived to be better. GigaOm and TechCrunch are all over the trends, covering the same announcements, often within minutes of each other. I’ve become even more aware of this as I’ve spent some time with Jeremiah Owyang, our new analyst, who produces posts at a prodigious rate, not just on events, but on whatever’s happening with him, complete with photos and videos. And this stuff is interesting.

I’m not sure I agree with the author’s final message:

You may think corporations don’t get it, but they do, eventually — they just move more slowly and carefully. I’ve now spoken with dozens — they’re spending real money, moving forward with projects, making mistakes, learning, and mobilizing. They have lots of money and big brands. As the mass of regular people absorbs these social phenomenon, many of those companies will be there to meet them, and laugh if you want, but they are not all clueless — not any more.

I do think bigger companies seem to move slow - but they have to be moving very quickly behind the scenes - if not they will not have time to turn that big ship in the ocean of the internet.

Categories: innovation · web concepts
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