Tom Altman’s Wedia Conversation

Study: Ads in online shows work better than ads on TV

December 27, 2007 · No Comments

Interesting post at arstechnica “Study: Ads in online shows work better than ads on TV“:

Good news for TV networks: online ads work. As TV shows continue their lengthy migration onto the web, new research finds that the people watching those shows actually pay more attention to both advertising and content when they watch online.

I know it’s true for me…when I watch internet TV it seems like the ads are made specifically for that application.

Categories: new media
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