I like the style they use over at Reflections of a Newsosaur - they recently posted an article called “Help wanted. Desperately.” speaking to the serous decline in print revenues generated by recruitment advertising:
The sad state of the recruitment advertising business provides an instructive look at how the tradition-bound newspaper industry copes (or doesn’t) with change.
The post is good and goes in depth to some of the problems facing newspapers today. Check it out - and let me know what you think possible actions newspapers may take to get back in the game!

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