I’ve spent a lot of time talking about how newspapers and media must move forward – and then, it started.  So now what do I do – that boat left the harbor…or is at least boarding.

I know – time to pick on the sales department!  Here’s the post that sparked this convo:

Revenue growth is priority #1 for most businesses today. So, good salespeople are in demand, and management wants to give them the best possible tools to make them productive. Selling is a numbers game. As long as you do reasonably sensible things, the time invested tends to corelate to revenue earned. Therefore, productivity really does matter. This is not an area to skimp on. If you can make somebody who brings in $1 million in revenue 10% more productive, that would mean an additional $100,000. So, what is happening in the market with tools for those who hustle on the front lines of business, the people who sell the products and services, who get capital for your business and sell it when the time comes, who hire the people who can grow your business? What will they be using in future?

Sales departments must get it together.  It is time to change or be rolled over.  The potential is huge here – the consumer wants to get the best deals they can.  Business’s need education on what their type of business needs and we (media outlets) have to be the people the business’s turn to.

But have we figured it out yet?

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