The most important thing about running a small business during periods of rising costs is to cut expenses every way you can so that you can maximize profits. Even though it’s impossible to eliminate costs completely for most businesses, costs for basic services can be greatly reduced if you shop around. Here are some tips for making your company more cost-efficient.
1. Use VoIP for Phone Calls
Switching to VoIP service providers is a great start since communication is a key to success and regular phone service can be expensive. You can cut phone bills by up to eighty percent and sometimes even get free phones by choosing VoIP. Using VoIP helps you save by eliminating high cost standard phone lines, phone switch (PBX) hardware, and charges for long distance.
2. Market Your Business Online with SEO Content
Instead of gambling on expensive traditional media for marketing your brand, build a content rich website that serves a niche, which can cut marketing costs to almost zero. Use keywords that describe your business as web page titles. Concentrate on giving useful information that people are already searching for.
3. Interact with Customers on Social Media
Social media helps businesses save money in many ways. By engaging with customers on Facebook or Twitter, you can share product knowledge and get instant feedback. Social media can also help you build your client list and quantify responses so that you can quickly study how people feel about your product or service.
4. Consider Outsourcing
Instead of hiring employees you can cut overhead costs by outsourcing through websites that bring entrepreneurs and freelancers together. You can usually find experienced professionals through these channels willing to work for lower wages than regular employees.
5. Find a Low Cost Office Deal or Move to a Virtual Office
Working from home not only cuts office space costs, it can also save you money on transportation. If your work mainly involves a computer and/or a telephone, then you should definitely consider this option. Paired with VoIP phones, you can almost eliminate office rent and utility costs. If you need to rent office space, ask a friend who owns an existing business if they would rent you space at their facility for a discount.
Your business will be much more efficient if you focus on reducing traditional costs as much as you can. Thanks to cloud computing, VoIP service providers and other modern tech solutions, it’s possible to run your business on a shoestring budget and still turn a nice profit. Keep in mind that the reason many businesses fail is because they spend more money than they bring in. Be very conscious of your accounting and you will have a much better chance of being successful.
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Jillian Johnson is a professional content marketing writer and blogger with a particular interest in writing about technology. To read more writing by Jillian, follow her @MissWritey.