One of the most popular blogging topics, no matter what niche you’re in, is – how to come up with ideas and fresh content for new blog posts. Sure, all bloggers start with several topics in mind, but the problem is what to do when you use them all up? Especially if you want to maintain high quality and relevance of your posts, this soon becomes a pressing issue, and even more so if you write frequently.
Here’s the good news: you don’t have to come up with new ideas or fresh content on your own, and you don’t have to do it all the time. We don’t mean copying other people’s posts and ideas, it’s not cool – but it is legit to turn to others for inspiration, and luckily, you can find some inspiring stuff with very little effort; and sometimes you can come up with ideas for the next period with only one session of focused brainstorming. Here’s what you could do:
- Back to basics: do a light keyword research for terms related to keywords relevant to your topic. You’ve (probably) already done that before you started your blog, but there’s a good chance that you’ve missed something, or that other keywords came up in the meantime; probably with less search volume, but what the heck, you’re looking for ideas!
- Start blog series. Devote one day of every week (say, Tuesday) to one subject that you’ll break into smaller pieces: if you’re blogging about women’s health, devote Tuesdays to pregnant women. You can take this further, and decide to devote Fridays to older women, etc. Benefits of writing blog series, besides filling your editorial calendar for a few months within minutes, include increased engagement from your visitors who know what to expect from your upcoming post, and because search engines love focused posts, you can easily achieve better rankings in Google.
- Use social media.On Facebook, Twitter and others, find those whose blogs are relevant to yours and monitor what they publish. Again – you don’t want to copy them, but you might get a feeling on what is hot and you’ve somehow missed it, and start from there. Or you can come across a post that you don’t fully agree with, and you can write a post of your own as a response.Additional tip: don’t read just their blog posts, but also their tweets/status updates. It’s wonderful how many people can inspire entire articles with only one sentence! For the same reason, follow other people who don’t blog, but who constitute your target audience. A group of people who share same interest can become a valuable source of ideas for your articles.
- Open your door to guest bloggers and let someone else do the writing. Of course, you’ll have to be very careful with what kind of content you publish on your blog, so don’t be afraid to write detailed rules and guidelines for potential guest bloggers: you have every right to insist on quality of the articles, and you should do whatever you can to maintain it. After all, your blog isn’t an article directory. If you’re afraid that by doing this you’ll spook out any potential writers, don’t be: guest posting is hot now and most people are looking for the easy targets, but more experienced ones will appreciate the rules you’ve established, and those are the ones you want to guest write on your blog.
- Buy magazines related to your topic or follow them online, if you prefer. The journalists are great in keeping up with current events, and they often have unique ways of looking at things, which may provide you with a fresh perspective. Sometimes it’s enough to look at something from a different angle; and a subject you never thought of because it seemed boring, may get a fresh new look appealing to your readers.
Actually, you can look for ideas and fresh content everywhere, it’s just a question of how close you’re looking. How do you keep the ideas for your blog coming each day?
Jeff often writes about SEO, sharing his knowledge and experiences. Curently, he is Internet marketing consultant and content writer for TV Serije.