Do you have a new product you wish to launch? If so, you will no doubt feel excited about doing so! You anticipate that it will be a huge success. Most people that get a new product ready to retail feel the same way. But, did you know that some of those people don’t end up with a successful product?
There are many different reasons why new products fail to make a positive impact. For example, the people that designed them forgot to ask for feedback from users. Or they are just too expensive and have priced themselves out of the market.
Here are seven small changes you should consider making to your product. Doing so will enable your product launch to be a successful one!
1. Get people to test some prototypes
It doesn’t matter whether you’ve designed a smart device for the home or a garden bench. What does matter is you have people test your product before you launch it!
Doing so will enable you to get feedback about it. And you can iron out any issues with it while it’s still possible to do so.
2. Make it strong
Many of the products that we use today get built with an array of elements like plastic and metal. Sure, your product might function well enough to solve a particular problem. But, is it strong enough?
For instance, let’s say you’ve designed a new electronic gadget. You may have thought about housing it in a thin metal box. But, a plastic case can be both more durable and cheaper to manufacture. Consider embarking on some scientific molding seminars. Why? Because you can learn more about the role of plastic and how it can make your products stronger.
Let’s face it. The last thing you want is for your customers to return their products because they’re easy to break!
3. Make it attractive
No-one wants to buy a product that looks ugly! It’s likely that your creative mind doesn’t extend to product design. For that reason, I recommend hiring a product designer. They will make your product both attractive and marketable. And they’re two qualities you need if you want to make your product launch successful!
4. Choose the right time to launch
Sometimes we forget about the timing of our product launches. They can make a big impact on their success! Some products might sell well if you launch them near Christmas time. Especially when sold online too! Examples include toys, electronics, and fragrances like perfume.
5. Cut down on your packaging
No-one wants to end up with a trash can full of packaging waste when they buy something. Be a greener company and keep your packaging minimalistic. What’s more, you should ensure that your customers can recycle your packaging too. For example, carton boxes are both simple and recyclable.
6. Target the right audience
So you’ve developed a product that solves a particular problem. But, what kinds of people will want to buy it? Once you know the answer, you’ve got your target audience. Make sure you only market your product to that group of people at launch time.
7. Make sure you’ve got the support to back up your product
One final thing you should bear in mind is your after-sales support. If your customers have any questions, who in your firm will answer them?