Web marketing is a big industry full of lots of jargon. And while that jargon might be understood by industry specialists, for the rest of us, it’s a minefield. If you’ve spent any time online looking for an SEO agency, you’ll have come across a load of terms you won’t have seen before. But what do they all mean? Let’s find out.
What Are Organic And Direct Traffic?
The difference between organic and direct traffic is really quite easy to understand. Organic traffic is the people who found your site through search engines and links. Direct traffic is exactly what you might expect: it’s the people who just typed your website into the URL bar.
What is Domain Authority?
Here’s another piece of technical jargon for you: a domain authority. But it’s really a rather simple concept. Essentially, it’s a way of ranking your website. A website with a low domain authority of, say, zero, will rank low on Google. But a site with a domain authority of close to one hundred will rank a lot better.
What Is Industry-Specific SEO?
Industry-specific SEO is search engine optimization for a particular industry. Some industries don’t need their own specialists. They’re either unique, or they don’t have much competition. But some industries do. For instance, there are hundreds of small law firms vying for business right now on the web. Rather than going to some generic company, they’re better served by a law firm SEO company instead.
What Is Conversion Rate?
The term conversion rate is thrown about an awful lot in SEO circles, but it all comes down to a simple concept. It’s the number of people who bought divided by the number of individuals who came to your site.
The conversion rate doesn’t necessarily have to be about a product, by the way. It can also be used to measure advert click-through rate or eBook downloads.
What’s The Bounce Rate?
The bounce rate is the rate at which people leave your page almost as soon as they arrive. If your bounce rate is low, you’re doing well. It implies that you’re able to hold people’s attention long enough for them to stay on your page. If your bounce rate is high, it means that something is putting them off.
What Does “Call To Action” Mean?
You’ve almost certainly seen your fair share of calls to action as you’ve made your way around the internet. They’re things like “click this link” or “click here to find out more.” The idea behind these calls to action, as they’re known, is to increase conversion rates. In other words, SEO companies use them to drive business.
What Is Off-Page SEO?
The ranking of your website doesn’t just depend on what’s on your website. It also depends on links made from other websites. The more links you have, the higher the amount of traffic to your site. And the more traffic, the better your website will rank.
On-page SEO is the opposite. It’s the changes to your website that affect how well it ranks.