Advertising In The Digital Age

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Marketing has been around for thousand of years so coming up with a new and creative idea is not easy at all. It is said that necessity is the mother of invention, but since marketing has always been necessary, invention is a lot more difficult. There are lots of things that you can do to promote your company, including sponsoring local events, attending trade shows or organising competitions. None of these ideas are particularly original, but that does not mean that they are not effective. Consumers like companies who spend time and money on things that benefit their community rather than just themselves so helping out a local charity or becoming involved in youth sports events are both good ideas. They will earn you respect, but they are not going to get you global attention. If you want to make sure everyone knows who you are and the products or services that you offer, you need to think about other possibilities. One of these is the internet.  

As of last year, just under half of small businesses did not have a website. The 46% who have still not embraced the power of online marketing are not likely to succeed beyond their local area. It is simply not feasible to expect customers on the other side of the country to somehow find out about that business. A lot of people who need something will just put it into Google and click through the first few results. This is why it is important not only to have a place for them to visit but also to work on your SEO rankings. Search engine optimization is the discipline of ensuring that your site is considered by Google to have authority. The way in which this is calculated is by assessing how many other sites link to that site. If you want to get ahead, you need to get around. If people talk about you, they will find you more, and you’ll be visible and more successful.

However, to get people talking, you need to get their attention. There are lots of ways of doing this too. Digital media has opened up so many possibilities for businesses that lots of people are now hiring dedicated curators of their online brand. One of the most effective ways of reaching people is by using video production. It is no accident that everybody now knows what a viral video is. The infrastructure of YouTube combined with social media means that a video can be viewed by millions of people overnight. All you have to do is make sure that it is your video. The science of what creates an effective viral marketing campaign is still rather inexact, but there are lots of good examples to try to emulate.   

One thing that is certain though is that social media is here to stay. If your company does not have a Twitter account, a Facebook page and maybe even an Instagram feed, you will likely already be behind your competitors. It is easy and free to use these services and a brilliant way to communicate with your customers.