I was looking on the Amazon for something and noticed a little button under my wish list button and it looked like it wanted me to put in a phone number.

It wasn’t looking for a number – but a phrase.  It’s a new program called Amazon PassPhrase.

PayPhrase is an easy-to-remember shortcut to shipping and payment information in your Amazon.com account. Use it for Express Checkout on Amazon.com and across the web.

Check out the video at the PayPhrase page.

Unfortunately – at the end of this post I was going to create one and I get a FAIL upon creation…will keep you posted.  But this seems like a very interested concept.

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