Marketing is an industry that is in constant flux. And because it is something that depends so much on other people, businesses have to be constantly changing their marketing methods to fit the needs and desires of their customers. But are there some marketing methods that are seemingly timeless. People have been trading and bargaining since the beginning of civilization, and Ancient Greek and Roman markets would often have people acting as “criers” to tout the benefits of a certain product or stall. Flyers are another ancient timeless tool that has remained in practice, but one that has been slightly eclipsed by digital methods. In fact, the internet has impacted the marketing industry like nothing else before. And you can understand why – it is a free, easy, and effective way to promote a business or brand.
So then, with all of the free tools available online, does that mean that other aspects of marketing might become redundant? Once not long ago, the best way to market your brand was to create a sign and stick it somewhere visible. Then you could create banners and billboards and place them in various places that will give daily exposure to your company. So, given the online tools that we have available to us now, is this an outdated practice? Or is there still a place for advertising the old-fashioned way?
Not Going Away
Although online methods are cheaper, it is clear that signs and banners are not going anywhere. The reason? They are effective. Despite your best efforts to keep your eyes in front, you just cannot help from noticing that crazy person spinning the sign at the side of the road. Whether you like it or not, it is effective advertising, and a great way to advertise a good sale or a special deal. And that is not the only use for a branded sign. Here are a few more:
Overpasses are highly visible and, in areas of high traffic, they are seen by thousands of people each day. If you brand a banner with your logo and a simple message, such as your website, it can have a really big impact on directing business towards your company.
OK, so car ads are not quite classified as “banners,” but since they use vinyl decals, they deserve their place in this list. They are also an excellent way to get your brand seen by hundreds of people daily – especially if you are a commuter.
Conventions and trade shows can be a vital factor in establishing your startup in your intended market. To make an impression, you need to make sure that your booth fully represents your company and its brand. Custom banners are the only way to do this.
Banners and signs are never going to be obsolete. They are inexpensive and easy to create. They can reach a wide range of potential customers, and they allow a business to target local markets specifically. Despite the changes in marketing, they are still the best way to make a brand visible.
About the Author: Robert Cordray is a freelance writer and expert in business and finances. He has received many accolades for his work in teaching and small business consultation.