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tom has written 1036 posts for Tom Altman

Perfecting a Marketing Campaign for Your Veterinary Practice

Image Source Many budding business owners in the veterinary field may wonder why they would need to market their practice. After all, if someone has an ill pet, then they’ll come to you anyway, right? This is the sort of mindset that people have when it comes to any medical pursuit. Many people who are […]

Revealed: Why Your Staff Aren’t Performing As You’d Like (And How To Fix It)

A winning team of employees can be the difference between success and failure in business. As such, assembling the best group possible is something that should rank highly on every entrepreneur’s to-do list. In truth, most business owners will take the necessary steps to ensure that the recruitment processes are thorough. But that doesn’t guarantee […]

Your Company’s Brand Is It’s Future, Here’s How To Secure It

The brand of your business is more than the visual style that goes along with it. It’s the story you tell consumers about what it is you do. It’s how you display your motives and values. It’s the backbone of any marketing campaign you put out there. Your company’s brand dictates the face it has […]

Selfie Marketing: How To Turn Selfies Into Sales

I know what you’re thinking. Selfies as a marketing technique? Has the world gone mad?! But, whatever you think about selfies, there’s no doubting their popularity. We live in a world where people casually walk around the streets with a giant selfie stick, for crying out loud! Some people see these contraptions, and they look […]

The Secrets to Retail Success

Finding success in the retail sector is never easy. It’s never been more competitive and crowded than it is today. And that makes it a more challenging environment in which to do business for everyone. There are still plenty of ways to reach customers, sell products and find sustainable success though. The main way to […]

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