Thinking about starting an online business? Before you start worrying about how to make the most money from the endeavor, you need to ensure that you’re not making some fundamental mistakes from the off. The reason that a lot of these businesses fail is because they’re not paying enough attention to the mistakes that brought down businesses before them.
Avoid these mistakes, or your online business is doomed!
Expecting a quick return
As with pretty much any other business, you’re probably not going to see impressive profit for perhaps a year or even two. You have to sink a lot of capital into most business pursuits, and online stores are no exception. Many people fall for the misconception that, because it takes place largely online, that startup costs are incredibly cheap. They may be cheaper, but you’re still going to need a strong amount of capital – and a way to support yourself before the profits are made. If you’re looking for an online business model that can see a quicker return, you may want to create a marketplace website.
Not putting a premium on security
Your website has to be secure. Not only that, but it needs to be clear to the consumer that your website is secure. What you need are clear trust indicators. See that green padlock in the corner of your web browser when you visit Amazon, next to the URL bar? That’s a sign that the information the consumer shares will be secure, protected by what we call HTTPS. This is why it’s important that you invest in cybersecurity. You can get some technical assistance in that area from most IT service vendors. Getting a digital certificate for your website will help consumers feel assured.
A lack of photography
There are loads of benefits to shopping offline that the online experience simply can’t compete with. One of those benefits, of course, is being able to check the item thoroughly before purchase. You can touch it and inspect it at any angle you please. Depending on the item, you can even try it out. This isn’t something your website will be able to replicate perfectly, but you can try to get close by introducing a lot of high-quality photographs from different angles. Unfortunately, a lot of new online merchants neglect this. They assume one image will do – and it’s not always a very good image, either. Check out what the ecommerce sites with the best photography have to offer – and try to compete with them.
Making contacting you a hassle
Customers are always hesitating before a purchase. It’s pretty much inevitable. If they’re in an actual store, then asking someone for help is pretty simple. Online, the idea of contacting someone can seem pretty daunting even if the contact details are on show! All of this is to highlight how important it is that you remove any potential obstacles between you and the customer’s getting in touch. If it’s a hassle, then the chances are they’ll just end up taking their business elsewhere. When things are easy for the customer, the business will benefit greatly.