A lot of businesses are working very hard to find new ways to engage with customers, without seeming intrusive. In the past, a lot of companies found success in methods like cold calling. But, as more and more were exposed to methods like this, people became less patient. Now, to get new customers, you have to be as discreet as possible. When someone knows they’re being targeted, it’s hard to make them feel comfortable. So, instead, this has to be kept hidden. Of course, you still need to be targeting the right people. But, it can’t be obvious. To help you with this, this post will be going through three of the easiest ways to start targeting your customers, while they have no idea it’s happening.
Advertising has long been one of the best ways to get new customers interested in what you have to offer. But, unlike in the past, this sort of work is done nearly entirely digitally, nowadays. This has given companies the chance to start building platforms which can target customers based on the searches they’ve made in the past. For example, if you’re looking to buy a new laptop, your browser will keep this in its records. Then, when you go to a site with adverts, you will be shown ones for laptops, based on the browsers snooping. Cookies are used to do this, and they can be turned off. But, most people don’t turn them off. Using a service like Google’s Adsense, you can have your adverts spread across the web. They will only ever be seen by people who care about them, though.
Next, it’s time to consider your website. A lot of businesses don’t realize that their website can be the best lead generation tool they have. And, this is a shame. Using a tool or service like Visual Visitor, you can have all of your web traffic reported back to you. You will get access to information about your visitors that you never had before, like locations and demographics. And, you’ll be able to put a name to a face when people are regularly visiting. Being able to generate leads based on simple visits is great. Along with the targeted advertising you have, this sort of tool can seal the deal in a lot of circumstances.
Finally, this last option can be seen as almost a cross between the two of these different platforms. Millions of people use social media sites every day. Facebook, Twitter, and Instagram are three of the biggest out there. And, all of these sites let businesses post for free. This sort of advert can be the best you ever run. If it goes viral, you could be looking at exposure into the hundreds of thousands. Of course, this is unlikely to happen. But, for the sake of posting for free, it’s worth at least giving it a try. All the while, you’ll be targeting new customers thanks to the liking and following systems these sites have in place.
Hopefully, this will give you a good idea of what needs to be done, when you’re figuring out how you’re going to get new customers. People don’t like to think that they’re being watched by a business. So, you have to be careful to make sure you’re not treading on their toes when you do this.