Over the 10+ years I have been in IT, it probably comes up once every 2 years. Whatever thing we’re building is not only gonna fix our current problem – but it’s gonna fix everyone’s problem.
When I caught the computerworld UK post called “Run IT as a business — why that’s a train wreck waiting to happen” – it was a serious flashback.
Looking to post jobs on your WordPress site? How about a plugin?
WPCareers
The plugin allows you to build an online jobs/resume website, where the applicants will be able to search, update, add/remove, and add or edit their resumes/profiles.
Maybe I will try it out and post jobs for people who I know are hiring. Heck, how much should I get for a kickback on that?
Posted in business, wordpress, wordpress plugin 
Tags: careers, job, resume, wordpress, wordpress plugin 
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From a post I found over at SimsBlog with some really good thoughts:
…is how journalists “spent nearly a century denying responsibility and involvement in business decisions”.
…
The result of this siloed newsroom is that a large chunk of the organization has no real understanding of how the business works.
That is a very real idea. In fact, I think they are still running from the business end today.
But let’s not let the advertising department off the hook!
The Big Advertising Department Myth: We sell eyeballs
Not really.
Eyeballs are about mass and placement in the form reader demographics, circulation numbers, lines, columns, colour and position requests.
What advertising departments actually sell is connection and context that lead to sales results.
The article has more interesting information, but it really talking about as newspapers are making excuses and fussing…it’s time to take some responsibility.
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Posted in business, new media, old media Tags: attitude, business, newspapers, responsibility No Comments »
There is so much buzz about free and paywalls and hybrid of the two. There is a nice article on Logic+Emotion called “The 4 Kinds of Free“:
This is a new kind of currency that we’re seeing being used and what fuels it is the accessibility we have to each others through more of an open source way of working.
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Posted in business, ecommerce, web concepts Tags: business, Business model, ecommerce, free, web commerce No Comments »
Some say the only kind of fail that is bad, is to not fail at all. I had saved this post from unstructuredadventures for a while – and now seems like a great time to pull it out. It’s called “How to fail: 25 secrets learned through failure” and it is GOOD!
As I was reading, I really wanted to put them all down in my highlights…but I settled on these. They are my favorites considering the current climate I work in. But they may be different for you, Taylor Davidson is the author and he kind of puts up the “normal” analogy and then tells you what we should be looking at “instead”.
5. Solve your problems.
Instead: Solve their problems.Tom’s comment: How true. How many times are we looking to fix our issue or increase our revenue. That will last only as long as WE want it to. When we give up passion – the idea will wither.
6. Focus on the long-term.
Instead: Focus on the short-term.Tom’s comment: I cannot tell you how many times I’ve built a process/data manipulation/system which took longer to build than the project actually lasted. It gets you down.
7. Build prototypes, mockups and samples.
Instead: Start building in a format and medium as close to the finished product as possible, and iterate, iterate, iterate.Tom’s comment: Guilty as charged. :)
15. “We can build a successful business by capturing just X% of the market.”
Instead: Sell to one customer. Repeat. Repeat. Repeat.Tom’s comment: How many times are decisions made for a huge group. If we went out and solved an issue for one mom, student or business owner – then repeated. How would that change the outcome?
19. Hire resumes.
Instead: Hire people: curiosity, passion, interpersonal skills and drive.Tom’s comment: I’m a gut feel kind of guy. So this is a no-brainer to me, the smartest person who cannot function on a team will ruin us all.
22. Meet to discuss.
Instead: Meet to decide.Tom’s comment: This hit me like a ton of bricks. Wow, how many times have I facilitated a meeting which resulted in discussion – when it could have been decision!
Please take a look at the full post, there are 19 more which are as good as these. If you have more – please share.
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Posted in business, innovation Tags: best-practice, business, fail, failing, failure, start-up 2 Comments »Not sure who owns this site “wediabuzz.com” – I just know who used to own it…me. I had it in my Google Reader feed, I let it lapse and then it started to percolate again.
Either way – this is a good post. ”How telemarketing lists are made”
One such company compiles a consumer list that can be used by any number of customers that are looking for a specific product or service. These lists can be used to target people who are looking for such items as car or home insurance, real estates, cars and more.
For a while now I have been ranting within the company I work for that we throw away too much data – with particular emphasis on throwing away the data we have about our customers.
As I listened to the TWIST #38 (This Week In Start Ups with Jason Calacanis) Jason absolutely nailed this point to the wall. He was warning publishers not to give apple complete control over their customer. By using the Apple store to deliver the media product – you are giving the customer away to Apple to nurture and harvest for ever and ever more. You have no idea who they are, where they live or other super important demographics.
Media companies have so many opportunities to harvest information about their customers – and many times i is just wasted. I’m not speaking of the kind of creepy, stalker type way of getting information – but the smart, collective, long-term collection like Amazon does.
Amazon knows so much about me and what I have bought from them – it is crazy. Crazy good!
Check out this screen shot of what Amazon has for me right now…all I did was go to amazon.com.
amazon.com
As you can see – it knows who I am right away and displays that at the top. I have outline a few sections with numbers sowe cna look at the dffernt things Amazon is doing.
That is pretty much it – but it explains exactly the point. The more you know about your customer - the better. This goes for car sale people, it goes for laundry detergent and it goes for media – and media is WAY behind.
And customer service can benefit here too – customers do not want to have to tell you everything about them every time they call in. They like that you know their information – as long as we’re not creepy about it.
It’s not too late. Media companies have the data people in place, in fact the circulation departments of many media companies have been working with some of this kind of data for a long time…we just need to start collecting the new data and then do something with it.
Posted in business, community, customer service, innovation, marketing Tags: @jason, amazon, customer data, Customer service, customers, jason calacanis, media, selling No Comments »
Dod Dodge is a very cool guy. He was ousted from Microsoft a few months back and has taken up residency at Google. He has a great post here in regards to goals and kicking butt.
Google sets impossible bodacious goals…and then achieves them. The engineering mindset of solving the impossible problem is part of the culture instilled in every group at Google.
This post is full of information – but this has to be my favorite quote:
Achieving 65% of the impossible is better than 100% of the ordinary
We have a goal program at my work – but it is nothing like this. Take the time and read this post – they set goals on 90 day time periods, it makes you think and achieve. Everyday.
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I first want to say – Pepsi’s idea to skip the super bowl and work the social angle is fantastic.
So this decision by Coke to follow is too little to late for me. Check it out at socialtimes:
Coca Cola is planning to run a social media campaign on Facebook during the Super Bowl, that would coincide with its advertisements in Cable TV, according to a web cast news conference by Coca Cola executives on Wednesday. This follows Pepsi who previously announced their intention to remove all SuperBowl ads and opt entirely for social media channels.
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Posted in business, marketing, wedia Tags: Add new tag, advertising, business, Coca Cola, Pepsi, Super Bowl Comments OffAccountability is an almost obsessive objective for most businesses. If I put this in, what can I get out?
