The SEO Myths You’re Still Falling For

SEO is one of my favorite aspects of digital marketing. It still has this elusive quality, and very few people understand it properly. The other great thing about SEO is that it is always evolving. Google constantly update their algorithms, meaning we have to stay on our feet. It means coming up with new tricks and techniques. Writing this blog has introduced me to countless new conversations about SEO. And what is striking about it, is that people still get deceived by these 5 SEO myths. It’s time to clear things up, once and for all.

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Well, at least until Google changes its algorithm again…

5 SEO Myths:

Myth 1: SEO is something you do once

I can’t believe how many times I’ve heard this one. Several conversations about SEO have started when a colleague says, “oh, I hired an SEO company once, but it didn’t make a difference.” Of course it didn’t! SEO isn’t something that kicks in overnight. You don’t just flip a magic SEO switch and suddenly dominate Google. No, you take a long-term strategy. You practice SEO techniques with every single piece of content you write. You make changes and stay up to date. SEO never ends.

Myth 2: All you need is one keyword to rank

Wrong. Sure, you can place all your eggs in one basket. But, when has that ever worked? When you hire SEO services, the first thing they do is ask you to write a list of long-tail keywords. That’s not just your main keyword, but everything else around it too. Let’s say you sell skis for a living. Your main keyword is ‘skis’, but that won’t capture everyone in your market. You need to include keywords like ‘ski shop’, ‘ski poles’, ‘snow’, ‘mountains’, ‘ski equipment’, ‘ski blog’. See what I’m getting at? Cover the whole sector with your keywords.

Myth 3: Link building is dead

A Google official recently sent the SEO world into a tailspin by claiming that people should stop building links. Unfortunately, the quote was taken out of context. Link building is still VERY important. It’s the only way to show authority and determine how useful people find your website. What Google meant by its statement was to avoid poor links. Look for natural, high quality, and relevant linking strategies.

Myth 4: It’s all just metadata, right?

No! SEO isn’t just about titles, tags, and URL keywords. Sure, that stuff is all important. Google’s spiders need to see what your site is about. But, there are more important things at play. Quality of content. Authority. Site performance. Web traffic. Think in terms of value; how much value do users get from your site. That’s what Google is looking for.

Myth 5: Social media doesn’t matter

Social media matters. No, Google don’t count your follower numbers or register how many likes you got. But, this social activity leads to more traffic. It leads to more websites linking back to you. It grows your authority and readership. You’re providing value and Google does take notice of that. Don’t ignore social media. It is your launching pad.

Have you heard any other awful SEO myths?

Here Are My Top Tips For Creating A High-Impact WordPress Business Site

We all know that WordPress is the best content management system and blogging platform out there. There are more than 73 million active sites powered by the platform at the time of writing. Best thing of all is it’s free to use and customise! That’s because WordPress is an open-source platform.

It’s quick and easy to set up a new website or blog powered by WordPress. And your Web host will usually offer a one-click installation of it so that you can get up and running in minutes.

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Do you run a business? If so, you’re probably wondering how the software can help you to create a high-impact website. By itself, WordPress won’t do that for you. But, there are plenty of ways you can interact with it to achieve that goal, such as using themes, extensions and multimedia.

Here are my top tips to create a WP-based site that will grab the attention of your visitors:

  • Opt for a clean and easy to navigate theme

    Let’s face it; there are thousands of free and premium themes you can use with on WordPress website. The only trouble is; it can sometimes be hard to find one that’s clean and easy for your visitors to navigate.

    I recommend checking out sites like ThemeForest and searching using some select keywords. You can view demo sites that use the themes you’re interested in getting too. That way, you won’t end up buying something that isn’t “fit for purpose.”

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    Whichever theme you opt for, make sure it’s a responsive one. In other words, it should automatically adapt to the user’s screen size and device type. That means if your visitor uses an iPhone, it should be easy to read in those smaller screens.

  • Keep it simple

    Related to my recommendation of a clean theme is clean content! Don’t stuff your pages with paragraphs of boring text that no-one cares about. Instead, keep your copy simple, short and sweet.

    And, above all, make sure it’s relevant to the topic of the page. Don’t talk about fishing on a page that discusses car engine performance! If your written English is next to useless, hire a copywriter to come up with some attention-grabbing text.

  • Videos say a million words

    If a picture paints a thousand words, a video will probably offer a million! The great thing about 2015 is that we can view embedded videos on any device, regardless of the platform. Services like YouTube and Vimeo also offer hosting for any clips we have.

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    As you can imagine, that in itself offers the potential for increasing your brand awareness. But, why are videos such a great idea? Well, they help to give your customers a real-life insight into what you’re talking about.

For example, let’s say you have a page advertising one of your products. Production companies like Tinker Taylor say that their customers get higher conversions if product demo videos are shown online.

After all; if you’re going to spend four or five figure sums on a product, you want to make sure it’s right for you! WordPress is video-friendly; all you have to do is paste in the URL to your YouTube or Vimeo video, and it embeds it for you automatically!

Now that you know the secrets of creating a high-impact WordPress site, it’s time to start cooking and baking an awesome site. Good luck!

How To Run A Successful Company Website Without Being An IT Expert

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Websites are a fundamental part of modern business, and the majority of companies now boast a site of some kind. You’ll already appreciate the vast benefits that this incredible marketing tool offers.

All businesses could benefit from a successful website, but what do you do if you’re not a computer whizz? Hiring a specialised computer department is beyond the remit of most small businesses. Finding an alternative can feel like an almost impossible task.

However, you don’t have to let a lack of expertise stop you from succeeding in this crucial environment. Here’s how:

Make The Design Simple And Clean

When it comes to designing your website, there are two main options. You can either hire a professional, or do it yourself. Even if you aren’t an expert, the latter is still quite easy to master.

Setting up a WordPress site is simple and makes design easy. It might take a little bit of time, but anybody can create a nice looking site using the available resources. Just remember not to overload the page with tons of information as it will turn your audience away.

You may still decide to use a professional web designer. Either way, you don’t need much skill to gain the desired web appearance.

Make It Visible

Your website has the potential to be an extremely powerful tool. But if it’s hidden in World Wide Web obscurity, then it won’t create any impact whatsoever. Generating traffic to a site is a difficult task, even for the big companies. That is why you should seek external help, regardless of your computer skills.

The best way to create a strong presence is to employ a strong SEO strategy. The more computer literate users might be able to get some results by themselves. However, the truth is that this is a job for professionals. Find out about Results First and your company website could soon enjoy a huge boost in traffic.

Aside from SEO, you should also look to use other forms of internet marketing like social media. We all use platforms like Twitter and Facebook on a daily basis, so you should have no trouble working these websites. The only real challenge is thinking of a way to make content that will elicit high levels of audience interaction.

Get Others To Produce Content

It’s not just setting up the website that takes time. Updating it with a regular flow of content can be very time-consuming, especially if your site includes a blog. Don’t spend hours on these tasks. Instead, hire professional content writers to keep things relevant and interesting.

Getting others to produce the work isn’t expensive. In fact, some upcoming writers would probably do it for the experience and a reference. Using this method will give you more time to concentrate on the tasks that drive your business forward in the first place.

There you have it. An easy to follow guide on producing an effective website, without the need to learn new skills or hire full-time staff. Perfect.

 

How To Build Organic SEO Links In 2015

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Search engine optimization is the process of ranking high on Google’s search results page. As a business, one of your major goals is to get Google to take notice. After all, they are the biggest search engine on the planet. They have the power to send you a lot of traffic and boost your profits significantly. Search engine optimization (SEO), comprises a number of tricks and techniques. However, one of the most important is link building.

Google is looking for authority sites. It wants to provide Google users with the best results and trustworthy websites. One of the ways it does this is by measuring authority. When a website has lots of other sites linking to it, Google can infer that it has something to offer. Lots of links suggests the website is respected. It provides value. Unfortunately, many tried to game the system by creating thousands of fake links across the web. Google cracked down on this and made it much more difficult. However, link building still matters. In fact, it’s still the best way to boost your search rank. But, how do you do it safely in 2015?

Guest blogging

Guest blogging is a great way to get organic links back to your website. The first step is reaching out to larger, relevant websites. Ask them if you can provide a free guest blog. In most cases, they’ll be more than happy to accept. Write a compelling and informative blog piece with one or two links back to your site embedded in the content. Most blogs will also give you a byline. This is a small line of text that describes who you are. Make sure you link to your website here too. Now you have a relevant, organic link to your site. Do this as often as possible on a wide variety of blogs and websites.

Build an active network

Let’s say you love to blog about SEO, like I do here at this site. There are hundreds of others that are also passionate about the topic. Make an effort to connect with them on social networks. If you’re new to the market, an SEO company might be able to help you find these connections. Use Twitter and LinkedIn to reach out to them and strike up a relationship. Then, when you post your next blog, they’re likely to see it and take notice. If it’s full of good content, they might just share it on their site. That’s another easy link.

Ask!

Many digital entrepreneurs are scared to ask for what they want. If you want to succeed, you need to take the leap and ask people for something. It’s less daunting than you think, and you often get the results you’re looking for. If you’ve written a compelling blog with good information, get in touch with others. Reach out to The Huffington Post, Lifehacker, Forbes and other major sites. They regularly accept and republish popular blog posts. If they post it, you’ll get a link back to your website. A link from a huge site like Huffington Post will make a big difference.

Natural, organic links will boost your search rank enormously. Try these techniques and watch your business take off!

Why SEO Shouldn’t Always Be a DIY Effort

Search engine optimization is a well-known way of helping a site rank better. Google, Yahoo and Bing are just three of many search engines favored by web users each day. Do you run a website? If so, you will doubtless be carrying out SEO techniques yourself.

After all; you can save lots of money and learn something new, right? While your DIY efforts are admirable, there are times where you just need to pay a pro to do your SEO. But, why is that? Let me give you a few reasons why I think SEO shouldn’t always be a DIY effort:

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You don’t have the time

It doesn’t matter if you’re running a website for your business or otherwise. What does matter is that you divide your time as best you can. It’s no secret that most of us lead quite busy lives.

SEO, although a straightforward process, is often a time-consuming one. It’s not unusual to spend hours or even days fine-tuning your SEO efforts. Your time would get put to better use elsewhere. And, of course, letting an expert SEO guru handle things for you. Time is a precious commodity, after all!

You don’t know enough about SEO techniques

One of the other issues surrounding DIY efforts is the fact you have to learn about stuff. You might not realize it, but your SEO knowledge won’t be that comprehensive. Search engine optimization experts have years of experience in their field.

They will know which methods offer the best ROI, and ones that are a waste of time. If you attempted all SEO methods out there, you could end up doing more harm than good!

SEO experts don’t charge a fortune

OK, at this point, you are perhaps wondering if you need to take out a large loan to pay for an SEO pro! The good news is that you don’t. Believe it or not, hiring someone to take care of your SEO needs isn’t expensive.

That’s another reason it makes sense to hire someone else to do the work for you! Of course, you should check the person’s credentials before you hire them. The best way of doing that is to ask for case studies on past clients. After all; you’ll want to know how they improved the SEO for their customers.

You believe everything you see

We all know how brilliant the Web is. It offers a goldmine of knowledge, especially when it comes to promoting a website. Of course, not everything you read online is true.

Sometimes, what you read might be incorrect for deliberate reasons. Other times, the SEO “guides” you check out might offer outdated information. As with any industry, SEO evolves at a fast pace. If you’re not in the industry, you won’t know which ones are the right ones to use.

Unless you’ve got a lot of time on your hands, it makes sense to get a pro to optimize your site. It is money well spent, in my opinion! And you won’t have to worry about doing anything wrong!