The Essential Tech To Add To Your Family Home

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When it comes to pulling together everything you need in your family home, it can often seem like a big job. When you have a lot to buy, your budget can constantly be stretched. Then, when you add in the idea of getting your technology in place too, the price can keep on increasing. However, that doesn’t always have to be the case. Although there are some tech essentials that everyone wants to add into their family home, you don’t always have to end up paying the earth for them. Because even when something’s a must-have, you can still shop around to get the best price.

And when you have pretty much everything to buy, this is always the most important thing to concentrate on. Well, that and making sure that you only choose the essentials based on what your family will need. But, how are you meant to know what would be essential for everyone? That’s where this post comes in. We’ve pulled together a list of some of the tech essentials that you might like to consider adding into your home, as well as how to get the best price for each piece too! So read up and start shopping!

Home Entertainment

The first thing on most people’s list is often a good home entertainment center, and for a very good reason. Whether you spend a lot of time watching your favorite TV shows, or you like to have movie nights, the right home theater system is a must-have. But, you don’t really want to spend over the earth if you don’t have to. So, you’re going to want to research everything from the right screen size to the surround sound systems that you need.

Computers

Popular choice number two, or even number one to most people, is the computer technology that you’re going to choose for your home. Whether you want to find the best laptops for your work, or even the full computer systems that you need to your home business, you need to ensure that you do your research. And in terms of cost, you should definitely shop around to get the best price, or even wait for the bigger sale periods throughout the year to find the best deal.

Smart Home Solutions

The next thing to consider is definitely a more modern installation compared to some of the other things on the list, but as the world is changing, you’re definitely going to want to think about installing some of these things for ease, if not evolution. Everything from an electric garage door opener, to automatic lighting systems and even an instant hot water tap in the kitchen, look into the best solutions to smarten up your home.

And A Smart Home Hub

If you are thinking about installing some smart home solutions, then you may want to go with a smart home hub too. Smart home hubs are essentially the control center that you can operate all or most of your home tech from. So when you want to turn the oven on without moving, or close your curtains when you’re not home, your home hub is going to be your new favorite gadget of all time.

Gaming Consoles

And, of course, you might want to think about the different gaming tech that you can work within your home. You don’t have to be the biggest gamer to be able to enjoy playing a game or two. Whether you’re the gamer in the family, or you’ve got kids that love to play, you could think about getting pre-built gaming computers alongside some of the most popular on the market. To get the best deal, you could even look into pre-owned options.

Home Security

With the tech being for your home, you could also consider the home security options that you have. Because locking your doors isn’t always enough. You may want to think about installing a home security system with CCTV and remote access too. This is often a good idea when you’re concerned about safety, or you want to be able to keep an eye on your home when you’re away.

And Things Just For Fun

If you’ve already invested in some of the best pieces for your home, or you’ve been able to shop around and bag yourself some good deals, then you may want to pick up a few pieces, just for fun. And when that’s the case, you should think about the home gadgets to get that are just a bit of fun. And there’s a lot to entertain you as you choose to.

Trend Power: Using It To Boost Your Online Sales

Follow, like, comment, or share. That is what we are invited to do on a daily basis in response to online trends. It is through this interaction that online fashions gain traction and momentum. Making them the perfect horse to ride for some quick and easy online business success. So read on to find out how you can utilize what is trending right now to boost your sales and increase your online profits.


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Identify

The first task in using trends to your own advantage is to identify them. What are the hottest topics, colors, keywords, and products at the moment?

To do this,  you can use a variety of online tools. One such tool is a keyword rank checker. These are programs that allow you to find out what the key phrases around any particular subject are. Something that will indicate where the trends lie.

Then, there are also sites like Google trends, for a more general look at what is popular over a certain time period. Don’t forget blogs and social media trend trackers either, as these can help you get an idea of specific themes and ideas that are part of the current zeitgeist.

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From this, you can work backward to identify the type of products that are trending that fit in with your business model. With a view to offering them to your client base.

Finance

Once you have identified the trend, you will need to ensure that you have the funds in place to be able to secure the product you wish to sell on at a profit. This is very important when using what is trending as a basis for sales because things can change so quickly. So, if you haven’t got immediate funding available you can risk losing sales momentum because other companies will get in first. Taking the share of the market that you are hoping to exploit.

That means if you are looking exploit what is trending for profit you will need to have funding prearrange and easily accessible.  A good way to secure this is to use a line of credit that will provide flexible funding as and when you need it. Allowing you to move with the fashions online and enabling you to make the most out of flash in the pan trends.

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Although, it is worth noting that small business line of credit rates can be higher than traditional loans. However, you only pay interest on what you have borrowed. As opposed to on the entire amount as you would in a traditional loan situation. So it can still work out to be financially in your favor.

Move the product

After you have secured the product in the necessary numbers, it’s time to use what is trending to sell units.

Social media is a great way of doing this as you can include tags, images, and even instructional videos to garner customers’ interest and ensure that your product is seen by as many people as possible.

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Don’t forget to make your trending product available to your current customer base too, by sending out emails or texts. As if they have already bought from you, you have a trust relationship that you can use to close the deal and move those units quickly for a fast profit.

How Augmented Reality is Saving the Tech Industry

As automation and robotics continue to edge human workers out of jobs, it’s clear that either technology or people (or both) will have to adjust. While it is true that recent technological innovations have replaced humans in certain industries, it’s also worth noting that there are still millions of unfilled jobs in the United States.

Thus, it may not be the case that fewer jobs will be available for workers in the future. Instead, the nature of work itself may simply be shifting. Currently, people lack the necessary skills to fill those millions of jobs mentioned above. While some jobs are probably going away forever, new ones that emerge will require a workforce that’s properly trained for them.

If this is the case, technology will not be the force that prevents workers from finding employment. Instead, it will help them prepare for the jobs of the future.

Augmented reality companies, in particular, are set to play an essential role.

Understanding the Tech

Augmented reality should not be confused with virtual reality. VR inserts users into an entirely new world. AR, meanwhile, inserts new, virtual elements into the real world. It can also remove certain real-world elements, if that’s the goal.

This has clear implications for job training. Potential employees may soon be able to put on an AR headset and superimpose a new tool or piece of technology onto their surrounding environment. They can learn how to perform a task or use a machine without having to travel to a training site.

According to a report from Tractica, a robotics-focused research firm, this application is clearly viable. “AR headsets provide an ideal UI for hands-free operation, with the device at eye level, presenting information when needed. AR headsets can also bring powerful first-person views, which are valuable hands-free resources for field force automation, training, or maintenance jobs,” the report states.

Recognizing the Potential for AR

Most AR programs currently involve the use of smartphones or tablets, as they’re more readily available than AR headsets. However, given the relative success of the Microsoft Hololens, as well as the rise of smaller firms like Osterhout Design Group and Daqri, it’s safe to assume that such tools will soon be put to wider use.

Major tech companies have also indicated their faith in AR. Facebook is developing a tool which will allow users to make their own customized image filters. Apple released an AR content creation platform for developers. Samsung is creating its own MR (mixed reality) products. The augmented reality industry is growing steadily, and that trend isn’t likely to reverse itself anytime soon.

AR for Job Training

Although it’s not possible to determine to what degree robotics and artificial intelligence will displace human workers, few doubt that they will have a clear, measurable effect. For workers to compete, they’ll need the ability to quickly learn valuable skills.

Bryan Ballard, CEO of Upskill, believes AR will be critical in this respect. Ballard’s company aims to develop the go-to AR operating system. He believes that a classroom is the wrong space for job training because it involves removing a potential employee from the actual context of the job. Ballard says, “At a base level people need more skills to do their jobs,” adding, “What we see in real life is that there is a way to get better information right way and it’s always available to see.”

Daqri’s CEO, Brian Mullins, agrees: “Augmented reality is a modern technology that is human focused, and when done right, focused on knowledge transfer. You can show a worker how to do something that they didn’t know, and give them actionable information to make the right decisions.”

Current Uses of Augmented Reality Technology

Some companies are already toying with the idea of using AR as a job training tool. GE is developing a Hololens program that would train people who have no background in the medical field to correctly use an ultrasound machine. Boeing, which has already used AR to train employees in key tasks, has found that workers who learn via this approach are more satisfied and more accurate.

These examples merely represent the experimental stages of using AR to train employees. In the future, companies will have to find ways of scaling the process so that it’s efficient, effective, and available to a wide range of potential workers. Companies hoping to take advantage of this training model will have to work closely with AR firms to develop the best possible tools.

Those that do will likely benefit from a more qualified, productive workforce. Workers who’ve been replaced by machines will also benefit, as they get the opportunity to learn new skills that make them more valuable in the long run.

 

4 Common Social Media Marketing Mistakes Attorneys Make

While lawyers tend to know the importance of being in business directories, they tend to be more haphazard in their approach to social media. Here are five common social media marketing mistakes attorneys make all too often. We’ll discuss the biggest mistakes, why they hurt you, and what you should do instead.

Your Profile and Content Is Full of Errors

A profile describing yourself as a “layer” will be missed in searches for lawyers. Someone who incorrectly spells worker’s compensation or medical malpractice will be skipped by someone looking for a legal expert. After all, if you misspell the word for your specialty, how do they know you will fill out legal forms correctly? Spell check and grammar check every part of your profile.

You Don’t Use Visually Rich Content

Humans are a visual species. You should use images and videos as part of your online marketing. A high resolution, professional picture of yourself on your social media profile is the beginning of this process. Similar photos of yourself, your office, and your team on your website and periodically posted on social media is useful in promoting your image with your employees.

Remember that you can share value added content created by others on social media, such as sharing someone else’s presentation through your profile. Avoid repeating the same content repeatedly since it starts to look like spam to both search engines and your audience. If you don’t know what to do, contact firms that specialize in marketing for attorneys, like Berbay for instance.

You Don’t Respond to Your Audience

Failing to respond to your social media audience is a mistake on several fronts. First, the person asking a question of you on social media is far more likely to become a paying client after you answer at least part of the question before recommending an in-person consultation. Second, ignoring social media posts and questions causes those following you to stop since they see that it doesn’t matter.

Conversely, if you respond promptly with appropriate and personalized responses, you’ll gain further credibility with your followers and probably capture more conversational query searches, too. You don’t have to write a long dissertation in response to each question. In fact, by saying you’re not legally allowed to give a long specific answer due to the particulars of that person’s situation, you can give a general high-level answer and reasonably direct the questioner and anyone else to contact you directly.

Not Having a Social Media Policy

A mistake lawyers make is failing to have a social media policy for themselves and their employees. The case of the teenager bragging about her parents’ settlement with an employer, which cost them the settlement, made news, but such events happen with depressing regularity without making the news. Have a formal policy that employees cannot discuss ongoing cases, share personal information about clients, or breach confidentiality agreements.

These are just some of the mistakes attorneys face when using social media for marketing. When used right, social media can be one of the most cost-effective and efficient methods to reach new clients, so make sure you use it wisely.

 

Making Sense Of The Books And Simplifying Business Finances

Some financial sense is an essential talent that business owners need to learn. If you can’t understand the basics of cash flow, you will have trouble figuring out whether the business is in good financial health and what decisions might help it. However, finances can be overly complex to the point that it takes up more time and effort than actually running the business does. So, what can you do to make the books a bit easier to balance?

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Don’t make things more difficult from the get-go

One of the biggest deciding factors in what is going to make your taxes harder to easier to deal with is the structure you choose when you begin a business. Sole proprietorships and partnerships each complicate things by making it harder to separate personal and financial expenditures. They also put you at risk of double taxation which, as it sounds, doubles the amount of work the tax process takes. It’s becoming easier to learn how to start an LLC, giving it the same advantage that sole proprietorships have. But the way they make finances easier is by both avoiding double taxation as well as making a separate entity of the business, meaning that your personal and business finances must be separate at a rule, too.

Get a little help

Most small businesses should use the help of a CPA. CPA’s are not bookkeepers. They are accountants in the truest form of the word, familiar with tax laws, dealing with the IRS, and analyzing your finances in totality. They are more than administrative assistants helping with record keeping, they can give real advice on taxes and the financial decisions made in the business.

Chip away at it

CPAs, book-keepers, and other kinds of accountants can help you stay on top of the process of preparing taxes and bookkeeping, but regardless of whether you use them or not, it’s important to work at it. Businesses that don’t spend time arranging their finances as they go on, updating expense reports, cash flow measurements, and so on, are just kicking the can further down the road. When tax season comes or when you realize you haven’t updated your books in so long, you are going to have to do a lot more work, often racing against an unnecessary deadline. Accounting software can make it a lot easier to make less work of keeping your finances updated, too.

Always know your strategy

Finances also become a major issue when there’s a change in business that you have to react to. If you haven’t already thought about how you might cut costs in the business when you need to, you might make the wrong decisions in the heat of the moment. The same can be said of when the business gets a large cash injection and you haven’t already thought of where is best to invest for the chances of return. You should have strategies put in place of financial changes ready for the event that they happen.

Smooth sailing is all about setting the processes and the functions of the business that allows for easier accounting from the get-go and keeping up with the habits that continue to make that a reality. Unless you’re prepared to do a little work now, you’re giving yourself a lot to do in the future.