How to Maximize Your Email Marketing Campaign Strategy

Have you tried email marketing and had bad luck?  Let’s see if we can fix it.  This post will help you maximize your email marketing strategy get you more conversions!

Send to Qualified Leads

Make sure you’re sending your emails to the most qualified leads you have. Cold emailing is a brutal way to get your email read.  You can purchase qualified leads list or collect them via your website & social media channels.  But once you make the decision to send an email – getting opens is much easier with qualified leads.

Split Test Your Emails

Split testing is a way to test your email before you send it to the whole list.  This becomes a HUGE strategy when your lists grows.  Subject lines are a common testing element.  One thing to do is test colors too – you can send 50% of your list one color – 50% the other and see where a better click through rate is at.  Leveraging the email layout, wording and fonts are great variations that make a big difference.

Create a Catchy Subject Line

A catchy subject line should draw people in and actually get them to click on your email. It is hard and takes time – but once you start to see what works, it gets easier.  Once they’ve clicked on the email, you want them to click through to your website. Make sure the subject line gives an idea of what to expect in the email, but still leaves an element of mystery.

Include a Clear Call to Action

A clear call to action is a must if you want anybody to click through to your site. Do you want them to take advantage of an offer you have? Tell them and make it clear.  Some people just need to be told.

Monitor Their Progress

Monitor the progress of your emails to see how well they are doing. Make note of click through rates and other elements so you can decide where you need to improve.


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Don’t Make it Too Complicated

Making the email too complicated isn’t a good idea. People will probably read it in their lunch hour or where they are supposed to be working, and it’s unlikely they have that much time. Keep things as simple as you can. You don’t want to confuse anybody or make things more difficult than they need to be – look for ways to keep it simple.

Be Professional

Above all else, it’s important that you’re professional. Emails can be kept and looked back on, so you don’t want to say anything that can be used against you or your business. Always bear professionalism in mind to get the best results.

These tips will always help you to get the most from your email marketing campaign, so use as many of them as possible and make a note of how much more successful they are. Leave a comment here with your thoughts too!

Don’t Let Your Business Website Cause You Drama

Your business website is a fundamental part of your business. To drive more sales to your business – your web site must be modern, contain fresh content and mobile friendly.  Some business owners can make big mistakes when it comes to their website. Your business website is your online impression.  It needs the same level of attention as a physical store needs. Here are 5 ways you can check.

1.  Is your business website visible in search engine results?

You need to know how you are raking in the search engines.  Not only just regular Google results, but how you rank on a mobile device matters too.  Google, Duck Duck Go and Bing are places people go to find answers to questions – and this is where you want to be found.

If you are unsure how to make this happen – you need to go to websites to help you or enlist the help of an agency who provides SEO services to get you ranking better.  Good SEO is at the crossroads of keywords and content.

2.  Does your branding work well with your website?

Branding is a close second to keywords and content – as the items you have for sale need to be recognized. Branding is your chance to make that first impression and it’s important to ensure that you work on your logo for uniqueness.  Try a test Google designers use – step back from your monitor 10 feet, does the page layout make sense?  If not – it will be hard for a visitor to understand what you want them to do.

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3.  Do you have a social media strategy in place to promote your business online?

Once SEO and branding are in place, social media is a great way to bring people to your site.  This can be a never ending task – a social media strategy to will ensure you upload content consistently and content that engages your audience.

Social media is about providing value.  What do your customers and users what?  What do they need?  How can your website help them?

4.  How quickly does your website load?

Once the keyword and content is done – SEO experts will take a look at how fast your site loads.  This is especially true with mobile browsing.  The slower a website loads – the more impatient visitors get and tend to leave.  This world is measured in tenth’s of a second…so needless to say ints important.  Mobile phones can be slow – so they are measured differently than non-mobile, so make sure to test both.

5.  Are your images high quality?

The images on your website say a lot about your business.  It is important to make sure you upload quality and high resolution images. This can help your customers get a true indication of products and services as well as making your website visually appealing.

Great pictures evoke emotions and emotions are how you convert viewers to customers.


A Look at Some of the Top Accountancy Software for Small Businesses

When it comes to the accounts of your small business, you need to ensure they’re dealt with properly but also, efficiently. The last thing you want, as a business owner, is to spend even more time undertaking paperwork when you can better spend that time elsewhere. If you have an online accounting degree (online MACC) and you’ve chosen to keep the books up-to-date yourself, consider implementing one of the below pieces of software to ensure you have an easier task of doing so.

GoDaddy Bookkeeping

Although GoDaddy is one of the most popular domain registrars on the net, they’ve also come up with the goods for small businesses with their new GoDaddy Bookkeeping software. The software itself was designed with small businesses in mind. Small businesses that don’t need many features to ensure their accounts are kept up-to-date. With GoDaddy Bookkeeping at your disposal, you’ll better be able to create recurring invoices, compile your finances, and manage multiple payment methods in one easy software environment.


Kashflow offers a good alternative accounting solution for businesses that accept a variety of payment methods from their clients – usually e-commerce-based businesses. Although Kashflow isn’t one of the most popular solutions out there, it’s becoming sought-after in recent months because many small businesses are seeing the benefits the tool provides. From over 85 possible integrations with the likes of PayPal and Dropbox, and plenty of banking support when it comes to invoices and payment requests, Kashflow could be the ideal solution for your small business.

Kashoo Online Accounting

Although Kashoo Online Accounting isn’t actually a software, it’s still a useful online tool for those with an online MACC to improve their bookkeeping experience. The tool itself is cloud-based, which means features like bank reporting, invoice creation, and tax reporting are much easier to deal with in an online environment. Another excellent feature that comes with Kashoo Online Accounting is an easy-to-use mobile app. The app itself provides users with an easy to use dashboard that can help those always on the go to still have access to their books.  


LessAccounting is another tool that does exactly what it say’s on the tin: less accounting. The simple tool was specifically designed for those newbie business owners, primarily because it’s simple and feature-rich. The excellent thing about LessAccounting is that, although it’s feature-rich, it doesn’t come with any pointless features that can sometimes make accounting harder to comprehend. You still get the usual account reporting and statistical features you’d usually get with other top software, but this one houses it all in a much simpler environment.

If you’re looking to take your accountancy skills to the next level, you’re not going to be able to do that without the right software by your side. The use of pen and paper is quickly becoming a thing of the past and, if you want to stay efficient when it comes to anything accountancy, it’s crucial you consider the above tools to help you on your way.



The Essential Tech To Add To Your Family Home

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When it comes to pulling together everything you need in your family home, it can often seem like a big job. When you have a lot to buy, your budget can constantly be stretched. Then, when you add in the idea of getting your technology in place too, the price can keep on increasing. However, that doesn’t always have to be the case. Although there are some tech essentials that everyone wants to add into their family home, you don’t always have to end up paying the earth for them. Because even when something’s a must-have, you can still shop around to get the best price.

And when you have pretty much everything to buy, this is always the most important thing to concentrate on. Well, that and making sure that you only choose the essentials based on what your family will need. But, how are you meant to know what would be essential for everyone? That’s where this post comes in. We’ve pulled together a list of some of the tech essentials that you might like to consider adding into your home, as well as how to get the best price for each piece too! So read up and start shopping!

Home Entertainment

The first thing on most people’s list is often a good home entertainment center, and for a very good reason. Whether you spend a lot of time watching your favorite TV shows, or you like to have movie nights, the right home theater system is a must-have. But, you don’t really want to spend over the earth if you don’t have to. So, you’re going to want to research everything from the right screen size to the surround sound systems that you need.


Popular choice number two, or even number one to most people, is the computer technology that you’re going to choose for your home. Whether you want to find the best laptops for your work, or even the full computer systems that you need to your home business, you need to ensure that you do your research. And in terms of cost, you should definitely shop around to get the best price, or even wait for the bigger sale periods throughout the year to find the best deal.

Smart Home Solutions

The next thing to consider is definitely a more modern installation compared to some of the other things on the list, but as the world is changing, you’re definitely going to want to think about installing some of these things for ease, if not evolution. Everything from an electric garage door opener, to automatic lighting systems and even an instant hot water tap in the kitchen, look into the best solutions to smarten up your home.

And A Smart Home Hub

If you are thinking about installing some smart home solutions, then you may want to go with a smart home hub too. Smart home hubs are essentially the control center that you can operate all or most of your home tech from. So when you want to turn the oven on without moving, or close your curtains when you’re not home, your home hub is going to be your new favorite gadget of all time.

Gaming Consoles

And, of course, you might want to think about the different gaming tech that you can work within your home. You don’t have to be the biggest gamer to be able to enjoy playing a game or two. Whether you’re the gamer in the family, or you’ve got kids that love to play, you could think about getting pre-built gaming computers alongside some of the most popular on the market. To get the best deal, you could even look into pre-owned options.

Home Security

With the tech being for your home, you could also consider the home security options that you have. Because locking your doors isn’t always enough. You may want to think about installing a home security system with CCTV and remote access too. This is often a good idea when you’re concerned about safety, or you want to be able to keep an eye on your home when you’re away.

And Things Just For Fun

If you’ve already invested in some of the best pieces for your home, or you’ve been able to shop around and bag yourself some good deals, then you may want to pick up a few pieces, just for fun. And when that’s the case, you should think about the home gadgets to get that are just a bit of fun. And there’s a lot to entertain you as you choose to.

Short Term Loans: Could They Save Your Business?

No-one likes to have to borrow money. Debt is something we would all avoid if we had the chance. However, business debt isn’t necessarily a bad thing. Sometimes, businesses (small and big) need an extra nudge in the right direction. The decision to take on a business loan shouldn’t be a light one, but there can be lots of benefits to a cash injection. It can be especially useful if you feel your business will inevitably fail without it. So, how do you decide if a loan is the right choice for you?

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New Opportunity

The main objectives of any business are to make money and grow. Sometimes, without a cash injection, that can be impossible. Small businesses often have enough money to pay the bills and keep things running smoothly, but when it comes to new opportunities there usually isn’t enough in the budget for business owners to be creative. So, if a customer approaches a small business and asks for a large order, it may take a small business loan for the business to be able to fulfill that order. Similarly, a business owner may have an idea that could propel the business into a bigger and better stage, but without the money, that idea is useless.

Fast Cash

Unlike traditional loans, short-term loans are often in your bank account the same day they’re approved, if not a few days later. Click here to find out more. When you apply for a traditional loan, you’ll often have to jump through hurdles to get it, wait a while for approval and then wait even longer for the money. So, let’s say you’ve been unable to keep the business running because of poor health on a temporary basis. Now you’re fit and healthy again, but you have outstanding bills that could cause poor credit history for the business. A short-term loan can pay off your bills, give you the time to earn the money you need from the business and give you peace of mind.

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You Already Have Buyers

If you’re thinking about introducing a new product or service to your business, a short-term loan could be ideal. This is especially true if you’ve already done your research and know that buyers will be lining up. If you know you can sell quickly, you know you can repay quickly. That means a short-term loan is better option for you than a traditional loan. Additionally, paying the loan off quickly will boost the business’ credit portfolio in case you need to borrow money again in the future.

Covering Costs

If a customer refuses to pay you for your work because of a dispute, it could mean that your business and your staff suffer. If you don’t bring in the money you need, you may be forced to decide between a loan or getting rid of employees. If you know you’re in the right and the situation will be resolved quickly, a short-term loan could cover your back and save you from losing valuable members of your team.

Remember, it isn’t wise to accept the first loan offer you’re given. Do some shopping around and get the best deal for your business.