How To Build A Strong Brand Identity

Building a strong brand identity is vital to success in business. It is particularly true if you are operating in a competitive marketplace with household names as an excellent, clearly defined identity can attract customers to your business and help you to stand out from the crowd. Creating a strong brand identity is a real challenge, but there are a few surefire ways to do this which can be used by an entrepreneur in any industry. By looking at a few of the most recognizable and successful brands in the world, you can learn from them and see how to create your own brand identity.

Assess The Competition

Before starting, it is always worth looking at the competition and carefully analyzing their brand identity. Spend time looking at other companies in your industry and looking at aspects like their logo, color schemes, the language that they use and generally how they present themselves. Make a note of what they do well and what they do not – this will be helpful to keep in mind when establishing your own brand.

Establish Who You Are As A Company

Next, you should bring the workforce together to discuss who you are as a company and what you want the present to the public. It is also important to keep in mind what your target audience wants from a company in the industry. Contemplate if you want to be a lighthearted, colorful and fun brand or one that is sleeker and more professional. This will all depend on your own personalities as well as what industry you are operating in.

Logo

The logo is the visual representation of your company, and therefore it must be eye-catching, attractive and bold. It should also give a clue as to what your company does and show you as a reliable and professional organization. When you look at some of the best company logos in the world, you will see that often simple is best. It takes real skill and talent to craft an excellent logo, but places like DIY Logo can allow anyone to build an engaging and highly professional looking logo which will help to establish your brand identity. Once you have a great logo, this should be used on your company website, on social media channels and on any correspondence. It can also be used on merchandise, which is a great way to boost brand awareness.

Slogan

A company slogan is another important step in building brand identity. There are many excellent examples of memorable company slogans which can serve as inspiration when coming up with your own. It should always be simple, smart and show why your company is better than the competition. It should also work on its own and tell your audience what your company does without any further information. Keep your target market in mind and consider getting feedback before settling on one.

Company Website

Your company website and social media channels are how you present your business to the world, so it is a great opportunity to show off your brand identity. In addition to usage of your company logo and slogan, it is also worth carefully selecting a color scheme and typography and be consistent with this. Any text, whether it is a landing page or a blog post, should always be carefully crafted and written by an experienced writer. It should reveal your personality and show that you are not a faceless corporation.

Social Media

When used correctly, social media is a powerful tool when it comes to brand identity. Be sure to post regularly any updates or helpful content that your target audience will enjoy. Show some personality in these posts. Humor can be very effective but you must also be very careful not to sound unprofessional or to offend anyone. Always be friendly and respond to people who comment on your posts to help build a connection with your target audience.

Communication

In addition to the internet, you must also consider how you present yourself when communicating with customers, clients, affiliates, investors, etc. Make sure that your employees are all familiar with how you want to present the company to the world so that any communication is in line with this whether it is greeting a customer into the store or speaking to an investor over the phone.

Merchandise

Company merchandise can be an excellent way to reinforce brand identity and increase awareness. It is particularly helpful in industries where employees wear uniforms which can contain the logo and slogan, but you could also make pens, mugs and similar items that reinforce brand identity. These can make excellent corporate gifts and help you to stand out from the crowd.

Analysis

It is always worth carefully assessing your brand identity from time to time and consider making tweaks based on the result of the analysis. Many companies find it helpful to hold focus groups or to ask consumers what they think about how the brand presents itself. As they say, “the customer is always right”, so keep in mind any feedback that you receive and do not shy away from making any changes.

Rebranding

Finally, do not be afraid of rebranding if you are not finding success or if there is an aspect that you do not like. It can be intimidating to do this and you may feel like you will confuse your base, but sometimes rebranding is necessary. In fact, history has shown that rebranding can actually be an effective tool for attracting new customers and advertising your organization.

These are the key stages to developing a strong brand identity. No company will succeed without a great brand identity as this is how you present your company to the world and show why the consumer should use your business over the competition. It can take some time to craft a great brand identity, but the above will all help and it is also worth taking a look at the most recognizable brands in the world to see what works for them.

Lead Generation via Social Media

Instagram – owned by Facebook – is a massive platform used all around the world which has enjoyed a staggering spike in growth over the last few years. Because of this growth, Instagram is one of the very best platforms upon which you can market your business, service or products.

Instagram, by its nature, works best for companies which are producing physical products such as clothing or accessories, but just about any business can make it work for them. Lead generation on Instagram, however, is something which is a little trickier and requires some careful thought.

You should have social media marketing, including Instagram marketing, as part of your company’s overall digital marketing plan. By including it in your plan, you have a way to tackle it rather than jumping in blind.

1: Produce High-Quality Posts

Once upon a time, to take a good quality photo, you would need an expensive camera which was up to the job. These days are long gone now, and the vast majority of photos which are uploaded to Instagram, including those which are uploaded as part of digital marketing, are taken on smartphones.

Phones such as the Sony Xperia XZ and the iPhone 8 all come with extraordinary cameras which can do many of the same things that professional cameras can. It is very easy to get started with smartphone-based photography and start producing some stunning images. There are lots of resources such as Moblivious which can help you get started here.

High-quality images help generate leads as they help build brand identity and demonstrate that you are a serious contender within the industry and are not just some project based in a dark and dingy basement.  

2: Run Targeted Advertisements

The beauty of social media marketing and what makes it work so well is that advertisements can be targeted towards very specific demographics.

Facebook is the best example of this and, when running advertisements, you can tinker with the settings to target your advertisement(s) towards certain groups of people. With variables such as number of friends, age, race, country, gender, page likes, and interests, you can make very specific ads which only target the people you need to see them.

This increases lead generation by only showing relevant people your ads who are more likely to engage with them.

3: Be Human

Just because most things are handled on social media now, does not mean your customers do not want the human touch. By being human and letting a bit of personality resonate through your brand and the people who run your social media pages, you can go a long way in increasing leads and conversions.

People are far more likely to engage with a friendly, sociable and more laid-back brand than an uptight by-the-book one. Allow those operating your social media pages to let their personalities shine through!

Lead generation via social media isn’t rocket science. In fact, it is super easy and almost anybody can do it. The days of needing to be a marketing professional to see results are over as we enter a new era of digital marketing.

Tips for Building your First Business Website from Scratch

If your business doesn’t have a website then you practically don’t exist. For that reason, you have to make sure that you do everything you can to ensure have a good website and you also have to have clearly defined goals as well. If you want to find out more about that then take a look below.

Have a Clear Goal

Every business website is different and every single one needs to serve a different purpose. If you want your site to be a portal so that other people can buy products then you will need to establish it as an e-commerce site. If you want a site that your clients can contact you through then you will want to make it centered on being easy to navigate with all of your contact information laid out in an efficient way. You may also want to integrate things like Skype calling as well, for those who don’t want to type in your phone number. It may even be worth you taking part in online business management courses as well so that you can learn how to talk with customers and to even learn how to market your site as well.

Writing Your Own Content

Before you get started with your site, you need to work out what you need to say. As a website owner, you need to be confident in your branding and you also need to have a clear idea of the type of customer you want to target as well. This is easier said than done, but if you are willing to do your research with your content then you really shouldn’t have any problems at all. After all, you know your message more than anyone and if you don’t know what you want to say then you can’t expect anyone else to either.

State your Purpose

If you have a website that is very long and full of pages then you may be hindering your own success. Website visitors generally don’t spend a lot of time reading through the pages on their site so you need to have the most important information at the front. You also need to make sure that it is very easy to go through and that your customers can find out everything they need to know within a matter of minutes. If you don’t then there is a high chance that your customers will click off and then go somewhere else and this is something that you will want to avoid at all cost.

Your website needs to be clear, concise and it also needs to be set out in a way that is easy to understand as well. Your site also needs to be adaptable so that you can expand it at a later date. Remember that when you start out, you really don’t need to have everything online. A simple site will work a lot better for you when compared to a super complicated site, and it will also help your customers to relate to your company more as well.

Miracles Of Science: How Technology Is Advancing Medicine

Across the globe, there are various wonders going on in the medical and science industries, and all thanks to advancements in technology. Over the past two decades, the advancements in medicine have been incredible, and have meant that many conditions that previously could not be treated or even managed, can now be dealt with far more effectively.

The world’s medical and science industries are constantly changing and advancing which is incredible, but out of all these advancements, which are the most incredible and hold the biggest potential for success?

Access to a wide range of patients is something that technology has made much easier when it comes to medical studies. Each year, thousands of medical studies are performed, looking for new ways of treating a wide range of health conditions.

The rise of the use of technology in medicine, such as the use of digital medical records, has meant that finding potentially suitable candidates for these studies has become easier than ever. For specialist research facilities like Poseida Therapeutics who have recently completed a Phase 1 Study of P-BCMA-101 CAR-T Stem Cell Memory Therapy in Patients with Multiple Myeloma, having access to this databases is crucial. You can learn more at Poseida.com about the research being performed and what the results have been. Medical advancements are closely linked to technological advancement in many instances.

Augmented reality is an area of medical advancement that has a high potential for future success. For instance, Google has patented a digital contact lens that is designed to measure blood glucose via tears, changing the course of diabetes management. Microsoft has also created the Microsoft Hololens which can project digital information onto what people are seeing. This can be used during operations so that surgeons can see through structures without cutting into them, giving them a more precise view of the body.

Medical 3D printing is another medical marvel that wouldn’t be available if it wasn’t for advancements in technology. Today, almost anything can be printed, with the biotechnology industry even working on printable living cells. Next, it will be 3D printed drugs. This technology has the power to wipe out the pharmaceutical world as we know it and redesign it in a new, modern image. Soon enough printable bionic organs may even be on the market.

Holographic data input is constantly being improved; soon enough hardware probably won’t even be needed to add data to a laptop as screens and keyboards will be able to be projected onto the wall, meaning that it’s much simpler to access important information in clinical settings. These holographic and virtual keyboards will means that smartphones and tablets will become obsolete in the medical industry, as they will no longer be required. All data will be stored exclusively in the cloud, increasing security and reducing the risk of data loss.

Medical advancements are truly incredible, with many new medical treatments and forms of management for health conditions being approved every year, and all thanks to advancements in technology.

Three Types of Liability Insurance You Should Consider

As much as we try to prevent them, accidents are a part of life. Thankfully, a lot of them are minor and inconsequential; however, serious harm to someone or their property could occur at any time.

Damage caused by you or while on your property can lead to fines, lawsuits, or even jail time if you’re not properly insured. The smart decision is obvious: protect yourself with adequate coverage or suffer the outcome.

Let’s examine some common types of insurance the average person should have.

Automotive Liability Insurance

Besides being involuntarily mandated by the state, there are a lot of other good reasons to insure your ride. We hope to never be in an accident but they are, unfortunately, common, so it’s best to be prepared. Cars are worth a lot – the people inside more so – and they’re hurtling across the land at 60+ MPH or more; when an accident does happen, it’s going to cost a lot to fix. Make sure you have the right amount of coverage or you could be liable for costs yourself.

Any adult knows how expensive car insurance can be on a valuable car because of the inherent risks native to driving. If you don’t want to risk lowering your coverage to save on insurance, consider driving a less valuable car when a fancier alternative isn’t necessary. Craigslist has a ton of great used vehicles: you can use Zoom The List to make your search even easier by combining several states in one search.

Personal Liability Insurance

A personal liability insurance plan, otherwise known as an umbrella policy, can provide additional coverage beyond what you may already have through your home or auto coverage. If someone falls off your deck and needs $450,000 worth of medical care and your home insurance only covers $200,000 in damages, you’re going to be liable for the extra $250,000 that isn’t covered. Those who open themselves up to more risk should definitely consider supplemental umbrella coverage.

You might think instinctively that an umbrella policy must be prohibitively expensive or they would be more common, but they are actually very reasonable. It’s hard to put a price tag on peace of mind, but it could be a lot lower than you think.

Business Liability Insurance

While not always mandatory, if you’re considering operating a business without insurance, you should re-evaluate your plans before proceeding with them. Anything that relates to business is going to cost two or three times what the same thing costs in the personal realm, so if you get sued, prepare to pay out big bucks.

The relatively low cost versus the large amount of protection you get makes business insurance a no-brainer. Protect yourself in the event that you accidentally damage a client’s home or possessions.

It may be hard to see the benefit of insurance when we go years paying it without an event, but when something does happen, it will be worth every single cent that was spent on it. Don’t leave yourself open to expensive lawsuits or legal action: look into the appropriate insurance packages for your family and business!