Website Woes: The Biggest Web Design Mistakes You Could Make

While your website can be the best marketing tool that you will ever have, that doesn’t mean it will be. You see, when it comes to web design, not all websites are made equal, the fact is that there are a lot of potential mistakes that you could make with your website, which is why it’s so important to ensure that when it comes to website design, you know what you are doing. To help you ensure that your website is as effective as possible, below is a list of the website woes that you want to avoid making at all costs.

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Choosing the wrong domain

The domain that you choose for your website does have an impact on how successful your site is. That’s why when it comes to selecting your domain name, you need to ensure that you choose carefully. Ideally, it needs to be something that links to your business name in someway and is simple to remember. You don’t want it to be too long, as the longer it is, the less likely that people will be able to easily remember it. You also want to try and use SEO in your domain as well, so what this means is choosing a domain name that says about the services that you offer. For example, say you run a construction company, your domain could be, for instance.

Not using a professional web designer

While there are various online tools that allow you to build your own website, if you don’t have any web design skills, knowledge or experience, it’s a mistake to attempt to design your website yourself. Instead, what you want to do is use a professional website design and branding company to create your website for you. That way, you can ensure that your site is professionally designed, making it appealing to your target audience.

Using content that’s too wordy

Content marketing can be a great way to increase your website’s views, but only if the content is well written. When it comes to the content that is posted on your website, what is important is that it’s not too wordy and has a professional tone to it. If you are not a skilled writer, it makes sense to outsource the task to a content creator, to ensure that the content that you share on your website is well-written, professional, and concise, and isn’t too wordy.

Keyword stuffing

When it comes to the use of keywords on your website, the last thing that you want to do is stuff your site with keywords. Keyword stuffing results in search engines like Google penalizing a site, which is why it’s so important to ensure that if you are using keywords on your website that you are fitting them into the text naturally and aren’t over using them.

There you have it, a guide to the website woes that you don’t want to make with your business website. To ensure that your site is smart, stylish, and well-designed, it pays to take your time designing it, making sure not to do anything that could negatively impact the site.


How You Can Appeal To Search Engines!

The world of digital technology is moving fast, and it always seems we are on the cusp of some kind of revolution. It might be the revolution of the internet – which has given us so much information. It might be the automation revolution, which will see robots replace human workers for mundane and repetitive tasks. There is always something taking place that seems set to change the world as we know it – slowly, the world changes because of rapid changes in how we live and the technology that we use to live and work. We’ve got a lot to be thankful for as we can be more efficient than ever before thanks to these improvements in technology.

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However, it isn’t just physical technology that has improved. While we can certainly be thankful of the laptop, the computer, the tablet and software, and the innovations that these pieces of kit have brought to the workplace, there’s actually a lot going on behind the scenes of the hardware that has revolutionized the workplace. For instance, our workplace and the marketing tasks we perform for our business have been changed forever by one thing – search engines.

Search engines have changed it all for us, indeed. Ever since Larry and Sergey got together in their garage and created Google – our businesses have been more accessible than ever before thanks to the web. Google and like-for-like search engines have replaced the phone book as the traditional directory for businesses. Simply put, if you want to get found, you need to ensure your web presence appeals to search engines so you can be listed higher up the pages of search engine rankings, so you are seen quicker! That’s great news – but not if we’re not in the know about how these things work. Search engine optimization is how you can engineer your site to make sure that it works well with search engines so that you can make the most from your web presence.

To truly gear your site for search engines, you’ll need to deal with SEO. Now, what is that? It simply means that your site needs to be optimized for search engines. It needs to appeal to them. Your best bet is to work with a team like Ruby Digital who specialize in these kind of areas. They are the experts and know how to take advantage of the latest updates in code and the new and upcoming algorithms to ensure your web page is always riding the wave when it comes to search engines. However, don’t be afraid to keep the key tenants of SEO in mind – when you change your webpage, you’ll always need to relate to SEO in some way shape or form.

There are no guarantees with SEO – but if you make your content original, authentic, and relatable, you’ll appeal to search engines and strike up in a few few keyword searches. It’s very easy to ensure that happens as every business should be unique. You’ll just need to be creative.

Education? It Might Be The Best Investment In Yourself!

Investment means good things – it means planting seeds today that sprout in the future. That’s a perfect example actually – look at the farmer who sows his crops and waits for them to be plucked from the soil, lucrative in more ways than one! We invest sums of money into funds, stocks, bonds, and banks in the hope that they will grow and give us value in the form of a return as a percentage of that initial investment. Investment is a word that doesn’t bring many negative connotations at all, really. It’s a great, positive and timeless concept.

Investing in yourself

Now – that’s an idea. You might invest your time in exercising, to ensure that your body is healthy and well-toned. You might invest good food into yourself to ensure you’re getting everything you need from the food that you choose to eat.

We’re going to be talking about the specific investment of time today. Time spent in education – time spent asking questions, researching, learning. Educating yourself is something you should take seriously – it’s your responsibility to become a decent and productive member of society and to do that, you need to learn.

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Learning might not be about heading to University or College to study something – no. Some business leaders need to learn about people. They need to understand how to speak to people, how to respect different cultures, how to get on with other members of society so that they can run a business that doesn’t just work for them, but works for their employees and customers. A business leader cannot take a blind eye to this as the world of business is becoming more diverse than ever before and it really does pay not just to be able to understand others, but to listen to a diverse voice.

Then there is traditional learning – heading out to get a qualification in a new area. Gaining a degree to ensure you know what you are talking about. You’re never too old or too young to learn and heading to university to gain a degree could be something that changes your career path, or inspires you to do something. Education gives us the fundamentals we need to succeed in life and by investing our time in learning, we are giving ourselves a great shot of succeeding in life. Whether it’s gaining a marketing communications masters degree, or ensuring you’re qualified in basic areas, or learning more about health and safety in the workplace, education is important.

The world of business is always moving, and modern workplaces are always on the move – it doesn’t pay to stay still and be the same person you were yesterday. Anyone serious about their own development and prospects should consider the possibility of educating themselves further and further in different areas each day. If you can move with the times and equip yourself with the right knowledge, you’ll give yourself the best chance to succeed and in a wide range of areas, of course. It’s only right!

5 Fundamentals Of Being A Restaurateur

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Launching a business has become easier than ever. There are no two ways about that. The internet has made sure that you can start a business from your own website, hire virtual help and keep costs to a bare minimum, while the rise is technology has made sure every aspect of business life has become easier. But while there are fundamentals you need for business success, these don’t apply to the restaurant game.

The usual generics of launching a business don’t crossover so smoothly into the restaurant business. But if you are hoping to follow the trend and open your own gorgeous independent restaurant, don’t despair just yet, because we have come up with a list of ingredients that will make your business successful and profitable.

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The Concept

Having an idea is a great starting point, but choosing what type of restaurant you are going to open also requires understanding your target audience, the demand and what unique selling points you will offer. Essentially, you need to decide on the voice your restaurant will speak and shout with; a voice that will be present in your aims, values, dishes, staff, menu, and marketing.

The Research

We touched on it above, this idea of knowing what your target audience wants, but your research needs to go well beyond that. If there is no market interest then there is no restaurant to be had. So really focus on your research and look at what your competitors are doing, what funding options are available, what trends in dining there are, and how much people are spending in your desired area.

The Premises

This is one of the most important parts of owning a restaurant. Location, location, location. But choosing a location it isn’t just which street you are on. It is which city too. Yes, a big city may have a wider audience, but the cost of your rent is higher, while the cost of living for your staff will be higher too, so they may want higher salaries as a result. So maybe a smaller city is a better place to start. You also need to consider what type of building you want to be in as this will add to your brand. Knowing what you are going to offer will be a big determining factor.

The Promotion

Not enough restaurateurs place enough emphasis on this area. They think an amazing launch will carry them through. But when it comes to beating your competition to the punch, you need a plan that will help you stand out from the crowd. You need to have your web design done by a company that knows the restaurant game; one that knows the importance of mimicking your voice and grabbing the audience’s attention and encouraging them to book a table. You need to build a loyal customer base, offer discounts and promotions and hold monthly Facebook competitions. You need to build a reputation both in your restaurant and online. Promotion is not a one off thing because there will always be a newer, fresher place, so stay on top of this.

The Equipment

The restaurant business is a fast paced and high demand industry, so having the equipment to allow for this is going to be so important. As such, we recommend you invest in high-quality equipment. It is going to be used and used furiously, so it’ll be more beneficial in the long-run. We’re talking about kitchen equipment, your point of sale systems, booking systems, bar equipment, entertainment and nifty gadgets. If it adds to your efficiency, allure or aims then it should be bought.

Three Areas That All Small Businesses Should Be Outsourcing In

For small businesses, there needs to be a strict control over costs and overheads. The more that overhead costs can be reduced, the more that you’ll be able to move revenue towards operational growth, as well as freeing up some of your time as a result. The everyday running of the business can be taken up with some many smaller things, so being able to take off a load of those smaller, but still essential things, can help a lot. Helping not only with time and business focus but with money too. So for a small business to outsource some work, can really help the work and life balance, as well as improve control and continuity with the business.

What tasks should be outsourced, though? Ultimately, it comes down to your team and where your areas of expertise lie. But here are some business areas that are good for small businesses to outsource.

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Content Marketing

The objective behind content marketing is to generate sales or leads, through written content published online in blogs or other articles. Graphics content and infographics are also something else a content marketer will do, as well as social media perhaps. In a large business, there will be one person, or a small team, that will be in charge of this kind of thing. But for small business, there just isn’t that scope to do so (for now anyway). So you might like to hire a freelance writer, or perhaps outsource through an agency like QorusDocs, for instance. Either way, they will both save your business money, and help you to build relationships with your customers.

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Administrative Tasks

It can be very easy to get weighed down in the day to day running of your business and get lost in all of the admin that goes along with it. But you don’t want or need to be spending your time doing that. As the business owner, you need to be focused on the core fundamentals of the business to help to grow your business. You don’t want to waste more time than is necessary to answer generic emails or place stationary orders. A virtual assistant can be a good way to outsource these kinds of tasks. They will work remotely, so there are no issues of extra office space. You only pay for the hours that they work and it saves you a lot of time.

Outsourcing Your Weaknesses

As has been said, what outsourcing and hiring do come down to, is how able you and your team are at doing certain things. If you have a fantastic graphic designer on the team, then include it as part of their role instead of outsourcing, for example. If you are all a bit clueless when it comes to bookkeeping, then outsource that. Otherwise, you’ll have to spend time correcting mistakes if your team try to do it but no one is too sure how. Focus on your team’s strengths, and outsource in any areas that are a ‘weakness.’