Avoid These Common Online Business Mistakes!

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Thinking about starting an online business? Before you start worrying about how to make the most money from the endeavor, you need to ensure that you’re not making some fundamental mistakes from the off. The reason that a lot of these businesses fail is because they’re not paying enough attention to the mistakes that brought down businesses before them.

Avoid these mistakes, or your online business is doomed!

Expecting a quick return

As with pretty much any other business, you’re probably not going to see impressive profit for perhaps a year or even two. You have to sink a lot of capital into most business pursuits, and online stores are no exception. Many people fall for the misconception that, because it takes place largely online, that startup costs are incredibly cheap. They may be cheaper, but you’re still going to need a strong amount of capital – and a way to support yourself before the profits are made. If you’re looking for an online business model that can see a quicker return, you may want to create a marketplace website.

Not putting a premium on security

Your website has to be secure. Not only that, but it needs to be clear to the consumer that your website is secure. What you need are clear trust indicators. See that green padlock in the corner of your web browser when you visit Amazon, next to the URL bar? That’s a sign that the information the consumer shares will be secure, protected by what we call HTTPS. This is why it’s important that you invest in cybersecurity. You can get some technical assistance in that area from most IT service vendors. Getting a digital certificate for your website will help consumers feel assured.

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A lack of photography

There are loads of benefits to shopping offline that the online experience simply can’t compete with. One of those benefits, of course, is being able to check the item thoroughly before purchase. You can touch it and inspect it at any angle you please. Depending on the item, you can even try it out. This isn’t something your website will be able to replicate perfectly, but you can try to get close by introducing a lot of high-quality photographs from different angles. Unfortunately, a lot of new online merchants neglect this. They assume one image will do – and it’s not always a very good image, either. Check out what the ecommerce sites with the best photography have to offer – and try to compete with them.

Making contacting you a hassle

Customers are always hesitating before a purchase. It’s pretty much inevitable. If they’re in an actual store, then asking someone for help is pretty simple. Online, the idea of contacting someone can seem pretty daunting even if the contact details are on show! All of this is to highlight how important it is that you remove any potential obstacles between you and the customer’s getting in touch. If it’s a hassle, then the chances are they’ll just end up taking their business elsewhere. When things are easy for the customer, the business will benefit greatly.

Higher Education: What Does This Mean for Businesses?

Higher education can be a fantastic way route to boosting your career prospects. Higher education is the usual trajectory for many young people, and of course mature students, who are looking to boost their career in the right business environment. In fact, 75% of companies require a degree as an entry requirement.

When it comes to education and getting your foot on the first rung of the career ladder, it’s vital that you look at the right courses. After all, there is no point entering higher education if you are not taking the relevant degree.

Higher education has become a valuable resource in sourcing the right talent. What does this mean for your career? It means that with hard work, and good grades, you could enter an exciting business with a ton of prospects.

One of the issues that companies have found is that a lot of the degrees that students are taking are not relevant to the changing, digital work space. While degrees in performing arts or art, for example, are engaging business leaders are finding that students with these types of qualifications are not prepared for the world of business.

In fact, commercial awareness is something that is vital in this modern age. What’s more, a firm grasp of the changing digital landscape is something that employers are looking at more and more.

So, how can higher education support business needs and create a workforce that can rise to the challenges? There needs to be a stronger focus on relevancy. Of course, there will always be humanities graduates – there is a space for them. Perhaps not in the world of technology, but certainly in other sectors.

There are a few degrees which are useful for the world of business. Here are some of them which support the economy and have a higher degree (excuse the pun) of relevance in today’s world.

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Marketing is becoming more and more important in the workplace. Every business, from corporations to healthcare has a marketing department. After all, who is going to purchase or use certain services if there is no one around to make you aware of them? Marketing degrees are becoming more commonplace as they are proving to be one of the most lucrative careers, and certainly one of the most interesting. What’s more, with the ever changing digital online space, marketing has it’s finger on the pulse of exciting new trends. Parisleaf, a branding, and design agency and a thought leader in higher education, talk about the importance of Generation Z and their role in the current socioeconomic climate and how higher education officials need to appeal to this generation in an entirely different way. A marketing degree typically covers consumer behavior, digital marketing, PR, social media and content writing.

Business Studies

Business studies can teach students all the tools of the trade when it comes to the world of business. This is a broader degree than marketing, but it certainly gives scope of what businesses need from its employees. A business studies degree will usually entail communications, strategy, finance, procurement, and operations. All of these areas of academic study are vital for many organizations. What’s more, a graduate with this kind of degree will already have a level of commercial savviness that can be difficult to find. Graduates in this field will also be aware of new technological advancements and how they can help organizations remain competitive.


Economics is one of those fundamental degrees that allows people a much more deeper insight into how the world of money works. And when it comes to corporations, they want to know how much money is going where. A degree in economics is particularly useful when it comes to analysis, risk and forecasting which is imperative in the current, and dare we say, unstable environment.

While these degrees are important for many businesses, it’s down to higher education officials to fill the gap and ensure that these qualifications are marketed to the younger generation in the right way. After all, Generation Z doesn’t conform to the usual trajectory that their predecessors have followed. A skills gap may become more apparent if there isn’t a focus on what young people want from their work lives. Of course, businesses themselves need to invest in their companies to ensure that they are competitive. Offering flexibility and continuous learning development programs can be a surefire way of getting the right employees through their doors.

Higher education and business usually go hand in hand, but now it’s time to make education relevant for the business world.

What Can a Software Developer Do for Your Business?

You may have heard that software developers are becoming a hot commodity in the world of business. These secret weapons are being utilized by many businesses both large and small to optimize their workflow and improve productivity, but how is that achieved and can a software developer improve your business as well? Let’s find out.

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Give software advice

Software developers are professionals in their field because they possess a wealth of knowledge that many ordinary employees don’t have. For instance, if you’re wondering how custom software can help improve your business’s productivity or if you’re unsure if you’re using the correct software applications to run your business, then a software developer possesses the knowledge to give you advice on those matters to help to save money and run your business smoothly.

By analyzing the needs of not only your company but also your users, a software developer can give you advice on how you should approach application development across both mobile and desktop platforms. For instance, if you run a web store, a software developer can give you advice on how to optimize your eCommerce platform and website in order to drive sales and improve the customer’s experience. This wonderful article titled “What is Application Performance Management and 10 critical features that developers need in APM” will give you an idea of how a software developer can monitor different metrics in order to improve the general usefulness and effectiveness of software that your company utilities.

Manage current solutions

If you’re operating an eCommerce portal or hosting a website that provides some kind of service, then you’ll understand how difficult it can sometimes be to maintain it without expert knowledge. Constant messages between your web host’s support team can get tiresome, but luckily a software developer can fix most of these issues efficiently and quickly so that your existing services run smoothly and the user’s experience isn’t ruined by software errors.

In additional to managing current solutions, software developers can upgrade and change your software to become more efficient. This is usually done by tweaking settings, altering the overall workflow or even developing add-ons and additional components that can improve existing software.

Design unique solutions

Software is created because of a problem. If there were no problems, then no one would need to create software. Software developers can create unique solutions to the problems that your business is suffering from and they can do it at a cost-effective price that will benefit you.

For instance, if you want a way to promote your new products to customers without having them join a website or mailing list, you can persuade them to download a custom-made smartphone app that is made by your software developer. You could offer exclusive deals for downloading the app, and it can give notifications to the user’s phones when you are having a sale or when you’ve released a new product. Not only will your in-house software developer create the application, but they can also manage and update it so that it runs smoothly and stays relevant to your customer’s interests.

Pressing Matters: The Keys To Generating Business Success With WordPress

If you’ve ever thought about starting a website of any kind, WordPress will almost certainly have been one of the first things you researched. It’s one of the most popular website creation platforms for bloggers and professional entrepreneurs alike.   

Your first question before choosing WordPress is whether it’s possible to create a successful business website. And the answer is a categorical yes. So how can you ensure that your site doesn’t fall victim to the unenviable situation that impacts almost nine in 10 new businesses?   

Let’s take a closer look.

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Getting To Grips With WordPress

Before worrying too much about gaining your audience and sales, you need to ensure that your platform looks great. WordPress is one of the easiest creation tools to master, but it doesn’t mean you should overlook the importance of this simple education.

My advice would be to follow this guide to creating a well-designed and easily navigated website. Of course, you need to stamp your authority on the domain too. Nevertheless, the chief reason for WordPress’s popularity is that consumer is familiar with the basic framework. Deviating from those core principles would be a mistake.

Adding a few personal touches to the right theme will ensure a great looking site. Just remember that you should test out a few posts first so that you know the page will look good once it’s up and running. You will probably need to pay for the right merchant software. Failure to do this could harm your conversion rates badly.

Spreading The Word

One of the great things about WordPress is that you can pick up some visitors simply by being a part of the revolution. However, building a small fan base for a personal blog is immensely different to marketing a business website. Getting this element right will go a long way to putting you on the right pathway.

Missing the opportunity for success due to poor digital marketing would be a business nightmare. Using a network marketing expert to help spread the word and target your key audience will work wonders for your traffic. Meanwhile, by using ideas geared towards conversions, you should start to see greater profits too.

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Most new businesses are too busy and inexperienced to master the art of marketing. By ensuring that you do, you’ll immediately jump ahead of the crowd.

Connecting With The Audience

You’ve built a winning website that promotes your products in a winning fashion. You’ve found ways to get people visiting. But are they coming back for more? If the answer is no, it might not be due to the platform itself. It might be that you aren’t doing enough with your external resources.

Social media is an incredible tool for connecting with your audience. Not only will it keep your business fresh in their minds, but it helps build an emotional bond. This is something many online sites miss out due to the lack of human interaction. By going the extra mile to achieve it, there’s nothing to stop you gaining that crucial level of trust.

The blog elements are a great way to express personality and character too. Combine this with a fair returns policy, and your business should be set to thrive.

Seven Deadly Sins Of App Development

Whether you are building an app for an iPhone, tablet, desktop or any other platform, it’s vital to ensure you are aware of the many challenges that tend to come with the landscape. While apps can be perfect for businesses of all kinds, they can also be expensive and time-consuming – and you don’t want all your efforts and resources to end up going to waste. With this in mind, make sure that you avoid these seven deadly sins of app development.

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Leave your customer confused

It’s not sufficient to just build an app. There needs to be a reason for it to exist, and your clients need to know that reason. Think about creating something that addresses your audience’s pain points, and make sure that every last bit of your marketing is making it clear why your customers need it.

Not creating for the customer

Never create an app from your perspective – always tally it to the desires, needs, and wishes of your audience. If your app provides an experience tailored to your customer, it will have much more impact than one designed on your whims or hunches.

Single platform

It’s OK to build an app for a particular platform at first – and it’s a great way to test the water. But make sure you have plans for introducing your app to other platforms, too. People switch platforms a lot more than they used to these days, and you need them to bring your app with them when they decide to swap iOS for Android, or vice versa.

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Not tracking performance

According to the Introducing Prefix and Retrace : Interview With Stackify’s Founder Matt Watson article on InfoQ.com, there could be many different reasons why your application may not be working properly. There might be errors within the app, high CPU problems, servers going down or dealing with too much traffic – the list is endless. It’s vital to track your app’s performance to make sure you understand where – and why – these problems are occurring.

Going mobile only

The more people that can use your app, the better. And that means that you need to create an app that works perfectly on its host device’s ecosystem without the need for a mobile signal. If your customers can’t use the app because they don’t have a signal, you will find that, more often than not, they end up finding an alternative.

Overcomplicating the app

There is some room for innovation and revolution in the app space – but, perhaps, not as much as you might think. App development might well be a relative newcomer to the scene, but there are already standards beginning to come into play. And that means you can’t stray too far from the basics when it comes to creating a fruitful and popular app. Thin evolution, not revolution, and you will be winning half the battle.

Needless updates

We all have apps on our phone that we think work perfectly for our needs. But then they company behind the app decides to make some updates – and you end up hating it. With this in mind, be careful that you don’t drive people away and lose customers by trashing what was attracting them in the first place.