Taking Your Business To The Next Level

What do we mean by the next level? Well, we are specifically referring to the next stage of your business life-cycle. Getting started in business is one thing, but you should never become complacent. To grow, you need to think about expanding your services, outgrowing a niche market, and capitalizing on changing industry and consumer trends. In short, you must always move forwards to succeed. Easier said than done, we know! But consider the number of businesses that are no longer in operation, such as all those closed doors on your local high street. The same will happen to you if you don’t take any steps to grow your company, as your nearest rivals will take you down while you’re still playing in the shallow end of the business pool.

To take your business to the next level, consider the following strategies.

Assess your current position

From the moment your business opened its door to the place it’s in now, consider what has gone well, and think about any mistakes you have made. How are you doing? To move forward, you need to learn from both your successes and failures thus far and use your experience as a starting point to propel you further. This might involve continuing and enhancing the things you are doing well, or it might require going back to the drawing board if you discover that your business is not going as well as you thought it would by this stage.

Think about the future

When you began in business, you probably formulated a business plan, with set goals to reach by various milestones, such as a year, five years, or more into the future. How far along your business plan are you? Have you reached the goals you set? No matter where you are, continue to refer to your plan, and if necessary, make some changes to better guide you onward. You may have come across challenges in your way, for example, so to move forwards you may need to veer away from them in another direction or find ways to hurdle any obstacles that have/will cause a hindrance to your operations.

Employ the skills of others

You will only get so far on your strengths alone, so to see your business grow, you need to grow a team of experts around you at the same rate. These are the people who will support you in your business plan. They will fill any gaps where there are currently weaknesses, and they will take on the increased demands that come with a growing business. How you employ others is up to you, even if you already have people working for you. There are the traditional hiring routes through job boards, although you could also hire specialists such as a website designer through outsourcing. You can also hire others on a global level, and allow for staff to work for you remotely, wherever they are in the world.

Expand your reach

Don’t rest on your laurels, even if you have already built up a strong customer base. To go to the next level, you need to keep reaching out, and finding new ways to market your product to others. Digital marketing has become the in-thing, especially because more people are now online than ever before. So use Instagram, Facebook, Twitter and the like, and send word out to every social network imaginable. You should also think of the marketplace beyond your local region. Many businesses begin to operate internationally, which is relatively straightforward if you are entirely online based. The only thing you need to worry about is shipping costs, although you should still research consumer trends in other countries to check the viability. Beyond the realms of the internet, you may want to think about hiring new staff and setting up premises overseas if your business is bigger than an online venture.

Keep an eye on the future

If your business head is stuck in the past, your business will become a thing of the past, so you must always have one eye (or indeed both eyes) on the future if you want to succeed. We have already advocated the advantages of digital marketing, and this has taken over the traditional route of print advertising. As it goes into the future, you need to consider the next level of digital marketing, which includes social messaging apps for your business, and the use of online influencers to spread the word about you. In terms of currency, we are now seeing the rise of bitcoin, and this is becoming more widespread among today’s consumers. Technology is changing all the time, so look for the latest developments, and hire a software development service to build any applications your business needs. Your rivals are keeping an eye on the future, so keep up with them to ensure you aren’t left playing catch up.

Look at customer behavior

As we have already said, your customers are online, so you need to follow suit. This includes having a range of eCommerce functionalities on your website. Consider the different methods of payment that are becoming popular, and offer various options to improve your customer’s experience with your business. People get bored easily and quickly move onto the next best thing, so look at ways to innovate your product, or re-brand it to maintain its appeal. Without customers, your business is going to fail, so research what they want through published statistics, customer surveys through your website and social media channels, and use focus groups to get a handle on public opinion. When you know what your customers want or need, you can better tailor your services to them, and you will profit as a result.

Closing comments

To get to the next level, your business needs to move and evolve according to the changes in industry and consumer trends. By doing so, you will beat your competitors, raise profits, and grow in reputation. The alternative is staying in one place and not moving at all, but as you can probably understand, this won’t take your business to anywhere of real value.

Keeping Your Business Selling For Another Day

Your business has one goal in mind: making a profit. But in order to do so, you have to listen to the needs of the market and the world around you. Because of this, people often focus on the wrong elements: the need to have control over every aspect of your company, which is going to drain the life out of it, as well as make sure your expansion is going to go a lot slower.

But there are some areas you’re going to need to keep a close eye on to make sure you can still operate until tomorrow and the day after. Mostly your profit margins, but there’s some more subtle methods to go along as well; read on below for some tips on handling the difficult parts of business, and keeping your sustainability high enough to be considered a business of the future.

Train Your Employees

If your employees aren’t trained to keep up with the day to day operations of your business, and thus cannot do any work off of their own back, you’re going to be losing a lot of profit on their paycheck, and some hard working skill you’re going to need to stay functional. Your employees are the heart of your business, and you need to start with them if you want to make a money saving and profit making change for the day ahead.

Put them through training programs, hold meetings, congratulate them when they do good work. And never be too hard on them; sales tactics aren’t always going to work, and unless you’re on the shop floor with them, you’re not going to know the ins and outs of every kind of customer. Listen to their opinions and adjust your operations accordingly; it’s where you find the best secret talent after all!

Know What Coverage You’ll Need

If you’re not an insured business, you’re going to go through the ringer a lot more than you usually should. Accidents happen at work every day, and customers can always come in with a complaint over something minor or serious; thus, you need to protect yourself and anyone working under you against such situations.

Look into insurance services for small business if you haven’t already got your feet on the ground with liability or asset protection insurance. Your inventory can often be the first thing to go when it comes to paying off a prospective lawsuit, or a lawyer you know is far too expensive but absolutely essential to keep you serving the public after the whole affair is over. Making money is hard when you’ve got a stain on your reputation, and ensuring customer loyalty is something you need to focus on with all your energy when you’re just starting out.

Keeping your business selling is something you learn to do as you expand your business, but you need to set yourself up with a good foundation. Not every problem can be solved with quick thinking, and long term solutions are best.

Tech Hacks to Make Life Simpler

There is no doubt that technology has gone a long way towards making our lives easier. But there are also plenty of little annoyances involved in using devices of all kind. While we can’t pretend that we are going to be able to solve all your technological woes, what we can give you is a few hacks which are going to make things just a little bit simpler. So, let’s get started and talk you through just a few of them now.

Extend the Battery of Your Smartphone

It is extremely frustrating when your smartphone runs out of battery just at the point when you need it the most. To start off with, there are a few basic tricks which can help to make a difference including turning off your Bluetooth and WiFi, shutting down background applications, and reducing screen brightness. You can also turn off lock screen notifications as these all play their part in draining your battery just a little bit every time.

Charge Your Phone Faster

When your phone does run out of battery, you will want to make sure that it charges up again as quickly as possible. The more straightforward way of doing this is simply by leaving the phone alone while it is charging. Every single time you hit the home screen, you are drawing power away to light up the screen. It can also help to put your phone onto airplane mode which will disable all the power-draining features. This will also play a part in reducing your temptation to pick it up every few minutes!

Boost Your WiFi Signal

If you find that you have to be right next to your router every time you want to use your devices, it sounds like you need to boost your WiFi signal. While there are plenty of devices available that promise to solve this issue, you could help boost the signal with a small piece of aluminium foil. Tear off a rectangular piece off the roll, fold down the edges to create a frame, and bend it into a curved shape behind the antennae. This should help to amplify your signals and increase your download speeds.

Learn Keyboard Shortcuts

They’re called keyboard shortcuts – the clue is in the name! But still, many people don’t know anything beyond the basic copy and paste functions. So, it is worth taking the time to learn just a couple more which should make your time on the internet so much easier. For example, if you have accidentally closed a tab that you didn’t mean to, simply hit Ctrl+⇧Shift+T (on Windows) and this will bring it back again. Have you ever thought how to find how to see previous copied items? Click on the link and you can find out.

Though there are many more that we could talk about, these are just a few time-saving hacks which should really give you a helping hand when using various bits of tech.       

Four Reasons To Cut Down On Your Video Game Playing

Video games are a lot of fun, there’s no denying it, and with better tech than ever being used to create them, they are closer now than in the past to be almost the same as real life. This is something they may never quite manage, and to be honest, that’s a good thing. Real life has a number of benefits over computer games which – currently at least – there is no way to replicate.

Although video games are amazing, it’s important not to overdo it and play them for too long too often. Here are the reasons why.

Your Grades and Work

If you’ve noticed how much your grades are slipping, or how you keep getting passed over for promotion, it could have something to do with the amount of time you’re spending on your video games. They are easy to get sucked into, but there has to be a time limit set so that you don’t miss out on sleep or study time. A video game can be used as a reward when you’ve completed all the tasks you set for yourself, or it can be used as a way to relax when you’re taking a break. It shouldn’t take the place of what you’re meant to be doing though. Otherwise, you’ll regret it later down the road.

The Real World Is Exciting

There are lots of exciting things you can do in the real world that can give you the same thrill as gaming – take abseiling, skiing, running, going with your friends to an Escape Room DC. The benefit of these is that they will keep you fit and healthy, or keep your brain active, plus you can meet up with like-minded people in real life and practice your social skills too.

It Can Take Up Too Much Time

Playing video games for an hour here and there, perhaps more on the weekend or when you have some real time to yourself without any other responsibilities is not a problem. It’s when you are playing for six, eight, ten hours or more, perhaps even forgoing sleep to play, that the problems set it. People are not designed to sit in one place for that long – it’s essential you get up and move around. Sleep is also extremely important; it keeps you healthy.

If you feel you may spend too much time playing video games, think of all the things, you could do with that time. You could write a book, start a business, get outside and be healthy and active. The video games are still going to be there for you when you need some downtime.

You Might Miss Out

Remember when you were a kid and you had dreams of traveling the world or becoming a famous artist or even making a home and a family for yourself? Playing too many video games is going to make all of that difficult. Video games are a great hobby, of course, and if you enjoy them there is nothing wrong with playing them, but life is all about balance, so it is important that they don’t get in the way of what you could be.

Using Technology To Get Your Personal Finances In Order

One amazing aspect about technology many people forget about is that it can help you manage your personal finances easier and more efficiently. No longer are you dealing with slow transactions and being stuck feeling helpless because you can’t find answers to complicated questions.

Get your personal finances in order by taking advantage of all the ways technology can help you become a better money manager. There are no more excuses for not taking control and knowing what’s going on with your finances in a digital world. Learn more about how you can use technology to help you get ahead and feel fiscally secure.

Research & Resources

One step you should take is to educate yourself on all there is to know about better managing your money and investments. Check out free stock ratings and online forums to get yourself up to speed about what experts recommend you do with your hard-earned cash. There are websites, blogs and podcasts available to you with the click of a button that will help inform you of what moves to make next in your particular situation.

Online Tools & Apps

There are online budgeting and debt management tools and apps available that will allow you to get your personal finances in order quickly and effectively. You can access these technology offerings from anywhere you are at any time you need them. They’ll help you stay organized and in tune regarding what’s happening with your money around the clock. Spend some time taking a look at what’s out there and pinpoint the solutions you believe will help you out the most.

Manage your Accounts Online

In the past you had to physically enter a bank and meet with someone if you wanted to make any changes or adjustments to your accounts. Now with the updates in technology you can manage your finances online and make modifications as you choose. It’s extremely useful for those times you’re in a pinch and need extra money in your account or want to quickly invest in a stock. All it takes is you setting up your accounts online and being good about monitoring each of them on a regular basis.

Automate Bills & Transfers

Technology allows you to get paid automatically to your bank account and you can even set up transfers directly to your savings as often as you’d like. Automation allows transactions to occur without money actually touching your hands and you being tempted to spend it. You can also set up automatic bill pay so you don’t forget to make important payments on items such as your car and mortgage. This is a huge lifesaver for people who are busy and don’t want to have to think about these particular tasks all the time.


There’s no denying the fact that technology has saved the day once again and makes managing your finances easier for you. Use these suggestions and better familiarize yourself with all the options out there for making it simpler to pay bills and save money. Take your time and let yourself adjust to this new way of functioning for those of you who aren’t as comfortable with technology.