The Important Relationship Between Your Business & Its Customers

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Most business owners would agree that there is nothing quite as important as the customers. Without the customers, there is no business to speak of – and there is certainly no way for the business to grow. Of course, it is often easier said than done to keep the relationship with the customers as good as possible, but it is a mission which is well worth learning how to excel in. In this article, we are going to discuss the many ways in which your business can reasonably expect to improve its relationship with its customers. Doing so will likely help your business do what it does, and also help your customers with whatever service it is that they need from you. Let’s take a look at some of the things you should work on to improve this relationship.

Customer Service

Generally, when people think of the relationship between a business and its customers, they are thinking of the customer service side of things first and foremost. This makes sense, as this is where your business actually communicates with its customers most of the time, and you definitely want to make sure that this communication is the best it can be, as positive as it can be. This will likely make a considerable difference to how your customers feel about your business on the whole, and if you are consistently providing great service then the positive effects it can have are staggering. You might also be pleasantly surprised at how quickly this has an effect, and if you make one change within your business as a result of this article, you should make it improving your customer services.

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Easy To Contact

Of course, you also need to think about the actual process of people contacting your business too. There are many ways in which you can ensure that customers are able to get in touch with your business, and it is a wise move to make all of these as easy and straightforward as possible. For each type of contact, make sure that your customers can easily get in touch whenever they would like. One of the simplest solutions here is to make sure that you have an easy to find website set up and running, as this ensures that your customers can get hold of you at the drop of a hat. Good design is important here, as it makes the whole process much easier for your customers. With that in mind, make sure you use a website hosting and design service like, so that your website is a easy to find, and to get around, as possible.

Brand Image

Something else which really strongly influences what the customer’s relationship to the business is is the brand image of your business. In a sense, the brand image is really just the face with which your business faces the world, and in this way it is easy to see why it might be an important consideration. If you are struggling to develop a positive brand image, try to make sure to think about what your business looks like from the outside. This can be quite hard to achieve, but with a little practice and determination you should be able to get good at this essential skill. Developing a positive brand image itself takes time and patience, but it is well worth it in the long run. Above all, you just need to ensure that you are consistent in all of your outgoing communications and marketing and promotional efforts. This ensures that your brand image is as consistent as it could possibly be. That, in turn, will improve your relationship to the customer quickly and easily. Take a look at for more on this.

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Diversity Of Service

No matter what it is that your business is primarily focused on providing to its customers, it is often healthy in terms of developing a positive relationship to try to expand and diversify what it is that you are offering to those customers. Even if you have one specific focus which your business excels at, it is a good idea to make an effort to ensure that your business also offers something else of great value and service to the customer. Doing this does a number of positive things for your business. First of all, it ensures that you are always going to have a large number of customers come flooding in, no matter what. But it also, probably more importantly, helps to improve the current relationships you have with your customers, by ensuring that you are providing as much for them as possible.

Don’t Learn These Freelancing Lessons The Hard Way!

Starting your own freelance business is bound to involve some kind of trial and error. When you’re completely unknown, it can be hard to get any clients, and even harder to retain them and keep them happy in the long term. While it’s healthy to learn from experience, there are certain things you’ll want to avoid altogether. Here are a few lessons you don’t want to learn the hard way…

Don’t Be Afraid to Fire Clients

Unless you’re very unlucky, the majority of your clients are going to be polite, professional and punctual when it comes to delivering on their promises. However, generally speaking, there are going to be a few clients who are near impossible to work with. They’ll have unrealistic expectations, won’t want to pay enough or on time, and have confusing, inconsistent methods of communication. The very worst of them will try to emotionally blackmail you into doing more work for free. If you run into these kinds of clients, the sooner you can terminate the contract, the better off you’ll be. Sure, they may be a constant source of work and pay for your services handsomely, but no bad client is worth the kinds of issues they typically create. You can read up on some major red flags at

Charge What You’re Worth

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When a lot of freelancers first start their business, it’s a pretty common tendency for them to charge far less than they’re worth. You’re an unknown professional in a competitive market; what better way to reel the business in than to offer your services for cheap? While I see the logic, if you undersell your services from the word “go” it’s only going to hold you back. It will convey a certain lack of professionalism, and restrict your business’s potential cash flow. You can read more about what you should be charging for digital marketing services here: . When you’re trying to set some kind of system to your pricing, look at some other freelancers in your niche, and use their pricing as a guide. Sometimes, it’s better to simply have the client contact you with the details of what they want done, and give them a bespoke quote. In copywriting, for example, a word count isn’t the sole indicator of how hard the work will be.

Never Stop Learning

Some people start freelancing without knowing the first thing about their chosen field, and some people start when they’re experts. In all likelihood, you’re somewhere in between. However you’d rate your skills, it’s important to get into a mindset where you’re constantly looking for the next piece of knowledge, and striving to expand your existing skills set. No business niche is static, and while you’re reading this there are all kinds of projects in the works which will dictate the standards of your industry in the future. If you want to make sure you’re staying competitive, it’s essential that you go out of your way to learn as much as possible about your freelancing niche, and never stop!


Forget Twitter, Now Everybody’s Piling Into Instagram

It only seems like a few months ago that businesses were implored to get on Twitter and reach out to their customers. But thanks to a bunch of recent free speech scandals where Twitter has been targeting people with political opinions they don’t like, the platform has seen its share of the overall social media market fall.

Now many marketers are asking themselves whether there is a better platform out there.

Recently we also got the news that engagement on Facebook is also declining, That’s strange since the number of people hooked up to the internet is growing every year. It suggests that something monumental is happening in the social media market.

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Truth be told, it is. There’s a new social network in town: Instagram. And although it’s been around a while, it’s power is finally being felt far and wide, especially by those in the marketing community. It turns out that the form of social media communications on Instagram is uniquely suited to people. Most of our brains are dedicated to processing visual images: we find it particularly easy. This is essentially what Instagram is: a giant visual image repository where individuals can interact with one another and follow each other’s feeds. And it’s a massive opportunity for marketers. Here’s how to make your business a success on Instagram.

Tip #1: Build A Balance Of Fun and Business Images

Building a following on Instagram takes a bit of cunning, There’s no point just spamming your customers with images from your company and hoping that they will go viral and grow your audience: they won’t. What builds audiences on Instagram are a mixture of fun and professional images. You want the odd picture of a dog doing something weird interspersed with the rest of your content. Cute animals sell these days, especially on sites like Instagram. Of course, it doesn’t just have to be pictures of animals. McDonald’s recently caused a stir on its Instagram account by turning a zebra crossing into a work of art that looked just like one of its famous cartons of fries.

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Tip #2: Cultivate Your Following

Building a following from scratch on Instagram is difficult, just like it is on your other social media sites. Experts recommend, therefore, that businesses use tools, like Socifollower, as well as connect their existing fan bases to their new accounts. If you’ve got a large following on Facebook, get them to sign up for your Instagram feed. Show them that Instagram can deliver a higher quality experience.

Also, work on engaging with others by liking their photos. And finally, use relevant and popular hashtags to drive your content and take advantage of what is trending right now.

Tip #3: Use Video

Twitter is really feeling the heat right now. It used to have a video platform called Vine, but it never really took off in the way that they company hoped, and CEO Jack Dorsey announced that it would be shutting down at the end of last year.  Some of that may be because of the new live video platform Twitter owns called Periscope.

In its place, Instagram video has emerged. It’s actually a much more sophisticated platform. You can apply filters, delete the last clip, do image stabilization and create photo maps. What’s more, videos can be up to 15 seconds long, which is significantly more than Vine’s 6.5 seconds.

Tip #4: Always Follow Your Followers Back

Following your followers in no way puts you at a disadvantage, and it helps to grow your network fast, even if some of the people following you are only doing so in order to get a follow in return. It’s a good idea to have plenty of people following you so that new users know that they have found a quality account that will provide them with value.

The best links to make are, of course, those people who are related to your industry or likely to benefit from your product. If you run an interior design company, for instance, you might want to target things like “mommy blog accounts” as the people behind them are most likely to have followings who would be willing to spend money on your service.

Tip #5: Create A Posting Plan

Posting to Instagram every day would be time-consuming, It’s hard to get great photos taken on a daily basis, and even if you could, you run the risk of saturating your followers’ feeds.

Instead of doing that, make a decision about what you have ready to post and create your own schedule. A couple of posts a week is usually enough to keep most people happy. Remember, you’re a business, not a blogger.

Oh No, Not SEO Again!

You might be getting sick and tired of marketers going on and on about SEO. But, if you want your business site or blog to be a hit, you have no choice but to pay attention to SEO trends. If you don’t, you’re going to struggle to get anywhere close to your maximum potential as a business owner. Here’s why SEO is so important for any businesses online.

SERPs Are Better Than PPC

You might be thinking about abandoning organic SEO in favor of something like PPC. But you have to remember that if you use PPC your site is essentially an ad. That means that you will be directly marketing towards consumers and this doesn’t always pay off. It could explain why around thirty percent of users click on PPC ads. The rest head straight for the organic results.

Social Media Isn’t Better Than SEO

It’s part of SEO! This tackles the absurd notion that social media marketing and content promotion has become more effective than SEO when marketing online. But If you are using social media and content, you are going to be impacting SEO. It only makes sense to use the same tricks of the trade in your content or posts to get the best result.

You Can Get The Edge

If you know certain little details about SEO, you can get the edge over your competition who may not be as wise. For instance, did you know that you can optimize images as well as text? It’s true, and you can find out more about that in the following info-graphic.

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Engaging Marketing that Works

Whether you’re a small or big business, one thing that seems to bother people the most about advertising campaigns is how exposed they are. You might have an excellent logo and a great team behind your social media accounts that are doing a fantastic job at spreading the word, but even they’re making a difference and giving your business more exposure, don’t you feel like you could be doing better?

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Advertising is an aggressive game. To succeed with a campaign you have to beat out your competitors and you do this by getting into the face of your customers more often that your rivals. You can usually do this by purchasing more advertising time and throwing more money at advertisers to get more attention, but ultimately it comes down to how engaged your customers are.

Why Engagement is Important

Did you know that the majority of users on social media access the platform via mobile devices and tablet devices as opposed to a PC? Think about the number of people you see during your daily commute to the office or back home that are using phones. They’re either playing a video game to pass the time or they’re browsing social media to catch up with the latest trends, fads and to chat with their friends. As they flick through Twitter messages and Facebook posts, they’re exposed to a number of different advertisements that are tailored to their needs.

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By using your likes and dislikes and interests, advertising companies can target specific audiences that are related to your advertisement. This means that you don’t need to try and appeal to a wide audience with a very general and very broad message or banner. Instead, you should be trying to appeal to your audience by giving them a reason to click on your advertisements.

How to Engage Users

Users are drawn in by pretty advertisements and clear messages. There are some fantastic digital marketing designs firms that can guide you on how to design and style your campaigns, working on everything like the logo design, website design and even social media marketing services. If you’re not a digital marketing expert, then you probably won’t have a clue about how to engage users, utilize SEO optimization tricks or use complimentary colors that won’t clash on a website and make it look nicer.

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Something that many business owners and marketing firms often miss, however, is the fact that many people will view those websites and advertisements on a mobile device. As mentioned before, the majority of social media users access the platform using a mobile device. Trying to view an advertisement on a mobile device that was designed for a computer with a larger screen will usually make it impossible to view the entire message or image.

As a result, you have to design your advertising with mobile in mind if you want to engage your potential customers. Make sure you test your advertising campaigns on every device you can get a hold of, and aim to engage your customers and give them something to think about or consider with your promotions instead of just screaming about your product.