Bullseye! Targeting Customers With Discretion

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A lot of businesses are working very hard to find new ways to engage with customers, without seeming intrusive. In the past, a lot of companies found success in methods like cold calling. But, as more and more were exposed to methods like this, people became less patient. Now, to get new customers, you have to be as discreet as possible. When someone knows they’re being targeted, it’s hard to make them feel comfortable. So, instead, this has to be kept hidden. Of course, you still need to be targeting the right people. But, it can’t be obvious. To help you with this, this post will be going through three of the easiest ways to start targeting your customers, while they have no idea it’s happening.

Advertising has long been one of the best ways to get new customers interested in what you have to offer. But, unlike in the past, this sort of work is done nearly entirely digitally, nowadays. This has given companies the chance to start building platforms which can target customers based on the searches they’ve made in the past. For example, if you’re looking to buy a new laptop, your browser will keep this in its records. Then, when you go to a site with adverts, you will be shown ones for laptops, based on the browsers snooping. Cookies are used to do this, and they can be turned off. But, most people don’t turn them off. Using a service like Google’s Adsense, you can have your adverts spread across the web. They will only ever be seen by people who care about them, though.

Next, it’s time to consider your website. A lot of businesses don’t realize that their website can be the best lead generation tool they have. And, this is a shame. Using a tool or service like Visual Visitor, you can have all of your web traffic reported back to you. You will get access to information about your visitors that you never had before, like locations and demographics. And, you’ll be able to put a name to a face when people are regularly visiting. Being able to generate leads based on simple visits is great. Along with the targeted advertising you have, this sort of tool can seal the deal in a lot of circumstances.

Finally, this last option can be seen as almost a cross between the two of these different platforms. Millions of people use social media sites every day. Facebook, Twitter, and Instagram are three of the biggest out there. And, all of these sites let businesses post for free. This sort of advert can be the best you ever run. If it goes viral, you could be looking at exposure into the hundreds of thousands. Of course, this is unlikely to happen. But, for the sake of posting for free, it’s worth at least giving it a try. All the while, you’ll be targeting new customers thanks to the liking and following systems these sites have in place.

Hopefully, this will give you a good idea of what needs to be done, when you’re figuring out how you’re going to get new customers. People don’t like to think that they’re being watched by a business. So, you have to be careful to make sure you’re not treading on their toes when you do this.

Work On Your Team To Achieve Your Dreams

Owning and running a small business can be a massive challenge. If you’ve been in normal work before, you’ll be surprised at how much of an organisation like this has to be handled by the owner. To start, you will have to handle any work which doesn’t have a specialized staff member to handle it. Then, once you’ve got everything under control, you have to be the driving force behind growth in your company. All of this work will involve bettering your employees, and finding ways to encourage them to work as hard as they can. To help you with this, this post will be going through three of the best ways to achieve these goals.

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When first starting something like this, your team has to be able to work together. Unfortunately, throwing a group of people together and expecting them to get on with work together is rarely effective. Instead, you need to foster a good balance and professional relationship among your employees. To do this, regular team building exercises should be conducted. Icebreaker activities can be done when you first take people on. And, from there, you should give them regular challenges to complete together. Through this, your team will learn where its strengths lie. And, it will give you a chance to see if you need to pay closer attention to the way people work together. Any good business starts with a strong team. So, it’s worth putting the effort in to make sure this goes well.

Once everyone has proven their abilities to work as a team, you can start to lessen the activities you do with everyone. Now, it’s time to start building your team’s skills. A lot of business owners find that it’s much better to have someone grow with your company, instead of hiring people who are already skilled enough. By providing an employee with training or education, you will make them feel valued. They will have a good bit of motivation to stay with you and work hard into the future. And, they will have all of the skills they need. A great example of training like this is sales enablement, where you work as a team to find ways to improve your sales. Understanding the sales enablement best practices is a big part of this as you start out. Being aware of rules like this will give you the chance to make the very most of your work. And, it will help you to keep your staff on their toes.

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Finally, it’s time to consider the benefits you give your staff. Some people will be happy to work hard day in, day out, with very little additional reward. But, this is a very small percentage of the population. And, instead, most will want to get more when they’re expected to work harder. By giving your employees additional benefits like extended holidays and complimentary refreshments, they will feel much better about your business. A lot of companies are only just learning the benefits of treating employees like this. So, it’s worth getting on the bandwagon before it leaves town.

Hopefully, this post will give you the drive you need to start building your team. No business has ever been completely driven to success by one person. You need to have employees which can be relied upon. And, this can only be achieved through patience and hard work.

3 Methods Businesses Adopt To Keep Their Customers Happy

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Your business’s longevity is largely dictated by the quality of your products and the prices you charge for them, right? Wrong. All of this pursues the aim of having your customers like you and like you or your product enough that they are willing to separate their hard won money to procure your items, and be a part of your brand. You can have the best, flashiest and cheapest products in the world, but if you can’t convince a client that your service is worth using, you’ll be hard pressed to retain those clients you so sorely need to survive.

Businesses know this, and they enact the following three methods to gain favor with their customers via security and ease of use:

PayPal

PayPal is a useful utility first headed by now Space-X CEO and entrepreneur Elon Musk. Paypal was revolutionary when it first came onto the scene in the early 2000s and quickly rose to prominence as the de facto secure payment service to use for large websites like eBay. Paypal allows customers to purchase their goods without having to give the website their actual billing information in detail. Assigning the account to an email, this allowed for secure methods of receiving money or donations in exchange for goods and services. As a result, countless online business started adopting Paypal, and its effects of this are still felt online today. It’s hard to travel through any online marketplace and neglect to see a PayPal compatible checkout.

This is handy for businesses too. The least amount of interaction a customer has to have on your website before they can order a product or book a service is better for them in the long run, and cuts out any unnecessary waiting time for them to think twice about their purchase. This is the main benefit of adopting Paypal as part of your firm. If you don’t have it already, you should think about adopting it immediately.

Persistent Online Profiles

Customers want to feel like their purchases are well-tracked, and their support queries are listened to. What better way of hitting two birds with one stone here than employing persistent profiles for your customers to use to track orders from. This is the modern equivalent of asking ‘the usual?’ When a customer walks into a store. Allowing your customer to save their purchase orders and even have them automatically sent out and billed for the same perishable goods bi-monthly can help your customer save time in admin, and they’re likely to look favorably of you due to that. The more of these methods you can implement using persistent online profiles the better, the benefits stretch far beyond simple ordering and support concerns.

ID Verification

If you need to verify the identity of a customer, user, or staff member before they login to your website, it’s important that you make it as easy as possible for them to do so. It’s a cumbersome process in the first place, and not all customers will look upon it favorably. Adopting online ID card verification not only allows your customers to prove who they say they are, but it allows them to do so cleanly, efficiently, and without need for other, more intrusive methods.

5 Reasons No One is Visiting Your Website

The excitement of creating a website is very often undone by a quick look at a ‘view count’ page that shows…that there have only been a handful of visitors. And now, we’re sure you didn’t just create your website for your own benefit: you did it to share with others, perhaps to sell products or services, and now there’s no one interested! The good news is that it’s probably not about you or your company: it’s your website. Take a look at the five errors we’ve listed below and see if you’re guilty of any of them.

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Your Website Design is Terrible

Website design has exploded in the past few years, and it’s never been easier to have a top-quality website that looks slick, modern, and professionally designed. This also means that you have no excuse to have a sub-par design! Website design is the first thing that a visitor will see to your site. You don’t want to give them an excuse to leave before they’ve even taken a look at what you’re providing at your website. Ask for honest opinions from your friends and family. If the design is unattractive and the interface clunky, make a change.

They Can’t Find You

You could have the greatest website on earth, but it’ll count for nothing if people are not able to find you. Your website needs to be set up so that Google and the other search engines can find it; if they can find it, then internet users will find it. That’s how it works. Put your SEO success in the hands of experts like Two Digital marketing services and get back to working on the content of your site. If people can find you and your site offers them something worthwhile, then you’ll have success.

Lack of Updates

Having a website is an ongoing project. It never stops. You can’t just create a bunch of content, put it online, and then sit back. You have to feed in new content all the time. If you don’t, then why would anyone come back to your site? As well as new material, it’s important that you’re refreshing the design of your site every now and again. What looks fantastic today might look dated in six months!

Disregarding Trends

Your website is a little bit about what you want; it’s mostly about what internet users want, and the only way you’ll know that is if you’re staying on top of the internet trends and incorporating them into your site. For example, did you know that within a couple of years the vast majority of internet traffic will be videos? If you know that, you can start hosting videos on your site and give the people what they want.

Too Slow, Goodbye

Some things are just fundamental errors that’ll make people leave your website without a second thought. For instance, if you’re website is slow then they’ll leave. People are impatient: no time to sit around and wait! Also, too many annoying pop-ups and auto-play videos? They’ll be gone in a flash!

Selling More Of Your Products Has Never Been Easier

Who wouldn’t like to sell more of their products? The funny thing is, the majority of people could be selling more, but they’re making little mistakes that are accounting to a drop in sales. This short guide will make selling more of your products even easier:

Take High Quality Images

High quality images of your product are so important. At a push you can use manufactures images, but taking your own great images is the best way to make the product look great. Styling an image and showing how it can be used is a good idea.

Write Compelling Descriptions

A compelling description makes people want to buy. It should be unique (not from the manufacturer this time), helpful, truthful, and relevant. You should include all of the information you feel a person would want to know before buying. Make sure you include some personality, as those kinds of descriptions get shared the most!

Create A Great Brand

A great brand with a great personality takes time to build. You need to start by knowing your values and what you’re all about. Make sure you’re consistent across your platforms too!

Optimize For Mobile

Optimizing for mobile is an absolute must. If you haven’t already optimized for mobile, you’ve likely missed out on a ton of sales and repeat business. There are a few ways you can do this. For instance, making your site responsive and changing your content a little.

Mobile is the future – just take a look at the infographic below if you need proof!


Credit to
Avex Designs