Some people are under the illusion that digital marketing is a simple and easy process. In reality, nothing could be further from the truth! The thing is; digital marketing is a complicated and often confusing animal.
There are dozens of things you need to remember before setting up any marketing campaign. And, let’s not forget how the SEO world is also evolving at a fast pace. In other words; what was OK yesterday might not be “the done thing” today!
I won’t lie about it; I sucked at digital marketing when I first tried it out. But, as I increased my knowledge of the topic, so did my skills. Nowadays, I make sure I only use tried and tested methods. And I avoid the ones that offer little to no return.
If you’re new to the world of digital marketing, let me share with you some tips on how I improved my skills!
The one thing that many people get tripped up by is their lack of knowledge. They are what you might call a “Jack of all trades” (but a master of none). If you can’t get your head around certain specialisms, it’s best to pay someone else to do that work for you.
Concentrate on what you’re good at doing, and streamline those skills. Don’t be someone that claims to know everything but, in reality, hasn’t got a clue!
It’s OK to go back to the classroom
Do you do want to be an expert in certain disciplines of digital marketing? If so, there’s nothing wrong with asking for help. You can only learn about a new skill if someone teaches it to you. Sure, you can go down the self-taught route. But, what happens if you end up learning the wrong stuff?
I recommend enrolling with a digital marketing academy to help you boost your skills set. That way, you won’t end up applying incorrect or outdated methods to your campaigns.
Don’t be afraid to experiment
The golden rule of marketing is to try out variations of what you’re doing. For example, let’s say that you want to run an ad campaign on Facebook. It would be a bad idea to just use one ad and hope for the best.
You are better off trying a few variations of your ad. Each one could have different wording or images. Over a short period, you can determine which ones get viewed and clicked on the most. No-one on Earth can come up with a magical marketing plan for you. Marketers won’t admit it, but a lot of what they do is down to pure trial and error!
Stick with it for the long haul
Digital marketing seldom involves short campaigns. Why? Because you need the time to increase your audience reach! You can’t expect amazing results if you’re only willing to run a marketing campaign for just one day!
That’s why it makes sense to develop a long-term strategy. That way, you can tweak your campaign where necessary to achieve the best results.
Good luck with your digital marketing campaigns!