Here’s Why I Think A Registered Trademark Could Be Useful For Your Business

You might not realize it, but we all deal with trademarks on a daily basis! From the computer you’re using to the car you drive, many things that we use each day are often trademarked.

In the business world, trademarks are an essential commodity. They help to protect our work and make us more attractive to potential customers. Who’d have thought that tiny little symbol at the end of a brand name or image could have such an impact?

If you don’t use trademarks in your business, here are a few reasons why I think they could be useful for you.



They protect your brand

You will no doubt have spent a long time building up your brand and its products and services. It’s never a nice thing to discover that someone has ripped off your hard work and claiming it as their own.

Registered trademarks help you to protect your brand and lower the risk of brand theft. If someone attempts to use your branding without your permission, you can sue them – and win. Of course, you’d rather not reach such a stage, but the option is there should you need it.

Trademarks are good communication tools

You might not think it, but they can get used as a way to convey your message to others! They can send emotional and intellectual attributes about your brand to your target market.

Trademarks are also useful for building up consumer confidence in your brand. They show people that you are here to stay, and how you’re committed to providing a quality service.

They help your customers to identify you

You might already know this, but you can register trademarks not just on text but on graphics too. Your business will doubtless have a unique brand logo and slogan.

People in the IT industry, for example, will recognize the Microsoft logo and slogan. Retail consumers can distinguish the Coca-Cola brand from their competitors. Registering your trademark means that you can make your brand more powerful.

Anyone can register a trademark

Some people assume that trademarks are only available to large corporate entities. The good news is that anyone can register a trademark. You don’t even have to run a business to do so!

One point to bear in mind is that you’ll need to check that no-one else has registered the name or graphics you want. For that reason, I recommend using some trademark consultants to confirm that for you.

Trademarks can make your brand more valuable

There are many facets to consider when valuing a business. One of those is intellectual property rights. Let’s assume that your firm sells an award-winning product around the world. It both manufactures and distributes it to retailers and consumers.

Because you’ve registered the trademarks, you will make your company appreciate in value! Few people realize that fact, so it’s important you bear that in mind. If you ever decide to sell your business someday, you’ll make a bigger profit from the sale.

So, what are you waiting for? Go and register your trademark today!

How To Create A Successful Business In The Digital Age

Creating a successful business in the modern world is not as easy as it was ten years ago. That is because almost every company now uses modern technology to encourage positive results. The tech can make things cheaper and simpler when you know what you’re doing. However, those of you without experience have a lot to learn. It doesn’t matter what you plan to do to make a profit. The tips and tricks listed on this page will apply to everyone. By the time you leave us today, we are confident you will have a more accurate perception of the road ahead. So, there is no reason to worry. You just need some advice from people who have been there and achieved good results. That is exactly what you’re getting today.

Before you think about doing anything else, you will want to come up with a business concept. You are the only one who can decide what will work. Draw on your skills and experience for the best results. Those of you who’ve been involved in the accounting industry for a long time should look there first. You get the idea, right? Playing to your strengths is the best way to encourage success. You are never going to beat experts in an industry for which you know very little.

The unbound book conference on reading and publishing in the digital age. Photo: Sebastiaan ter Burg

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Design a functional and attractive website

There is no point trying to make a fortune if you don’t have a strong online presence. With that in mind, you need to get in touch with relevant web design companies as soon as possible. Most will publish reviews and client testimonials on their websites. So, you just have to do some reading to find companies that appear to be on the same page. Discuss your requirements and obtain a few quotes before moving forward. In most instances, you will need at least a few thousand in the bank to ensure you get a quality product. Just don’t make the mistake of creating the site yourself. Only those with official qualifications and experience should deal with the design.

Create mailing lists

Mailing lists are crucial for the modern business owners. With over 80% of sales coming from existing customers, you need a way of keeping in touch. Obtaining email addresses and creating a large marketing list is a good idea. You can send a couple of messages out each week highlighting your latest deals. You can also let the people on your list know about new products and changes to your brand. There are lots of services you can use to send mass emails. Most of them require you to pay a small fee each month. However, the service they provide will ensure you always appear professional. Sending mass emails from Gmail is not a good idea.

Think about storage solutions

All digital business owners will need to think about storage solutions. There are so many risks concerning hackers these days. It doesn’t make sense to overlook the issue. The last thing you need is for someone to gain access and steal your most important information. The press could get wind of the breach, and that could mean you get a lot of negative attention.

Ideally, you should store your important files and folders in the cloud. You won’t have to look far to find a suitable provider. The benefits of doing that are obvious. You pass the security responsibility over to someone else. A representative from Altibase recently said that in-memory databases are also essential. However, you shouldn’t have to worry about that too much until your business starts to grow. They are for established firms that have to deal with large quantities of data every single day. Still, it’s worth doing some research now while you have time.


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Invest heavily in online advertising

News flash! There is no point advertising in the real world these days. The promotional platforms available online will always provide better results. That is because you can target your efforts based on a whole range of different elements. You can target people based on their age, location, interests, and more. That means you just have to work out which groups of people are within your target market. Once you have that information, reaching them via Facebook Ads and Google Adsense should be easy. Best of all? Then is no minimum spend. So, you can find out how well your ads will perform without having to invest a fortune. When you have all the targeting options in place, you can then spend a little more.

Learn about restrictions on trading overseas

Depending on where you live in the world, there could be lots of restrictions on companies that want to trade overseas. However, the internet has brought the world together. With a savvy marketing campaign, you can reach people all over the planet. So, you need to make sure those folks can place orders. You might have to pay fees to get the goods into different countries. You must understand the full costs involved so you can price your products accordingly. At the end of the day, there is no point sending goods to China if it means you can’t make a profit.

Those tips and tricks should help you to find your feet in the digital age. We would offer more advice, but all the basics are now covered. The main issue you face is that the landscape is changing all the time. That means techniques and strategies that work today might not work tomorrow. You must subscribe to industry-related news websites to ensure you are always at the cutting edge. If you can prepare for advancements before they arrive, you will beat 99% of the competition.

There are many more posts on this blog that can help you to get things right. Take the time to read some of them if you want to put yourself in the best position. For instance, you need to learn about the importance of responsive web designs. You should do that before moving forward. It might seem complicated at the moment, but we’re confident you will gain a decent grasp of the situation.

Improving Your Small Business’s Chances of Success

As a small business owner, success should be at the forefront of your mind. But how can you make sure you find success? Here are some ways to improve your chances of success.

Keep Your Finances in Order

Organised finances are essential for a business. If you have a messy set of accounts, the chances are your business will sink rather than swim. It’s something that is not a lot of fun to deal with, but it needs to be done nonetheless. It can be very confusing and complicated if you’re not someone with the necessary accounting skills.

But you don’t have to look after the accounts by yourself. In fact, it might be better to hire a qualified accountant who can do the work for you. But however you organise your financial situation, it’s vital that somebody gets them in order. If you don’t, you’ll find yourself in trouble.

Look Professional

You might be surprised how important looks and appearances are for businesses. But how you come across to clients, associates and customers will drastically impact on how high your sales figures reach. So, if your business comes across as amatuer and not professional, you need to change that.

So, how can you make your business look more professional? Firstly, you should think about how you and your employees conduct yourselves. Take a professional and competent approach to your work. Then, have a look at your office. You could browse new offices if yours isn’t up to scratch.


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Invest in Your Employees

Every business relies on their employees. It is vital that your business understands this. If you want to see your business pushing forwards and dominating your chosen market, you’ll be reliant on your staff members. It’s them who will be putting in the work on the ground, so make sure you invest in them.

First of all, it’s important to make sure you’re hiring the right kinds of people. Getting people with the right skills is a good start, but some traits are more important than practical skills. You also should hire people who have the right people skills. A united office needs to have strong characters who work well together.

Think Big

Your business might be small for now, but it doesn’t have to stay that way forever. If you want your business to grow and become a genuine force in the market, you need to set your aims high. You’ll never get to the top of the business world unless you’re prepared to think big. But that’s easier said than done.

So, how can you think big while also staying realistic? Firstly, you should monitor your business’s progress and predict where your business should be in a year, in five years and in ten years. This will allow you to make sure your progress is growing at a steady pace and getting to where you want to be.

Every business owner wants to make their business as big and successful as it possibly can be. So, make sure you put my tips into action as soon as possible.

A Short Guide to Choosing Your Company’s First Office


Edwin van Buuringen

Many small businesses start off in the owner’s home, especially if it’s based online. But there often comes a time when the company has grown too large to be run from a garage or spare bedroom. Perhaps you have started to hire employees, and you want them all to work from one place, rather than from home. If you think it’s time to move on and rent out a dedicated office space, you have several options to choose from. You have lots of choice for your first office, from a few desks in a coworking space to something larger and more flexible. Here’s how to find the perfect one.

What Sort of Space?

First, you need to consider just what kind of space you’re looking for. There are lots of things to keep in mind, from the location to what’s suitable for your brand. A lot of young tech companies choose to move into coworking spaces. You could have a few desks or a small office, and a creative culture to get involved in. But you might prefer your own office, perhaps even serviced, so you don’t have to commit to a long-term lease. Consider where you need to be for your employees and clients to get there. Keep your brand in mind too; are you suited to a formal office with cubicles?

Using an Agent

You can try to find an office yourself, but you could find it much harder than you had hoped. The best thing to do is look for a commercial property agent that can help you find somewhere suitable for your company. Choose a local agent who knows the area well, so they’re helpful and efficient. For example, Canning O Neill are specialists in the North West of England. Using an agent will save you a lot of time and make things much less complicated. They can support you in your search and make sure you find the right place.

Considering the Lease

Just like when you rent a home, you’ll have a lease between your landlord and you, the tenant. It’s usually very much on the landlord’s terms, so you need to decide what you’re happy to agree to and what you’re not. Think about things like the length of the lease, increases in rent, opportunities to renew, and so on. It’s important to consider these things in advance so that you know what you’re happy with. Looking for some legal help won’t go amiss either.

Think of the Future

Although it’s your first office, you can think about the future too. You might only have one or two employees now, but do you intend to have more in the next year or so? What is your vision for the company and how it’s going to grow? You don’t want to have to move every time you expand slightly, so consider your future needs.

Moving to your first office is an exciting time, but don’t get too caught up in the excitement. Remember to think carefully about your choice, and whether you’re even ready for it.

3 Ways That Technology Can Make Your Business Better Than Ever


Succeeding in business isn’t easy, and owners must always keep their eyes peeled for ways to improve the quality of their operation.

Advancing technology has changed the business arena forever. Competition is fiercer than ever. But we’ve also seen a growing number of entrepreneurs create huge organisations from scratch. You could be next!

Technology is clearly at the heart of creating successful businesses in the modern world. The key is to find out which solutions work best for your operation. Here are three ways that it can help take your company to the level.

Improve Customer Care

The most important part of your business is the customers. Acquiring them is one battle, but keeping them is another altogether. Treating them well is vital to the future of your company and technology can help.

Winning new customers is crucial. However, keeping hold of your existing ones is equally important to long-term success. Unfortunately, building relationships can be difficult in this modern climate. It can be even more difficult when dealing in the virtual arena.

Increasing your customer care service with these simple tips will show that you appreciate your customers. This simple process can encourage them to continue using your company rather than competitors.

Moreover, you can use social media to boost your customer care service on a public platform too. As well as helping the current client base, it can also help recruit new followers. Marketing and customer care in one. You can’t say fairer than that.

Protect Your Assets

In business, it’s important to keep looking forward. However, you should never lose sight of what you already have. Looking after your assets is key.

An attack on the business could cause major disruption to your operation. Using Tag Systems security to keep your construction site safe could save you a lot of money. The wireless technology is cheaper than hiring overnight staff and also removes the possibility of human error.

Similarly, you should look to install alarm systems in your office buildings. However, the physical world isn’t the only place you need to stay. The virtual arena is equally crucial to your business, keeping your computers and online files secure is a must.

Protecting assets won’t just give you an added peace of mind, it could save you money. This can only be good for business.

Outsource Work

Small businesses are afforded better opportunities than ever before. It’s largely thanks to the internet. Of all the resources available, outsourcing has to be one of the best.

One of the hardest challenges for new businesses is driving the company forward without expanding too quickly. There’s no point investing in unessential items if they aren’t needed.

Delegating work to external companies or industry professionals will cut down equipment costs. More significantly, it will allow you to hire staff on a job to job basis, which could save huge sums.

As a business owner, you will require help from time to time. But you don’t want to waste more money than is needed on staff. If you’re looking for a way to gain the best of both worlds, then outsourcing tasks is the answer.