The Biggest Ways Mobile Phones Have Effected Business

One of the biggest industry booms of the 21st Century has been that of the smartphone. Mobile phones had been around for years, but it wasn’t until the mid-2000’s they started taking off. We started to see touchscreen smartphones that revolutionised our lives. And that’s not being overly dramatic, it’s a fact. Smartphones have changed a lot in everyday life. But don’t think that it’s just trivial changes, because it’s not. Mobile phones have now had a large effect on the business world as well.

Instead of having a big phone in our pocket that makes calls, we now have a multimedia machine. Business owners can use their phones to conduct business while they’re out and about. They can set reminders for client meetings and chat with them over the phone. They can even video call clients from their mobiles if they have too. The mobile phone has become a personal planner for people in the business world.

Mobile Marketing

But it doesn’t stop there. Mobile devices have actually had a direct influence on certain marketing aspects of a business. Because of the huge amount of mobile users searching the internet, Google have made changes to their mobile search results. Your business now has to have a mobile-friendly site in order to appear high up in mobile search results. It’s a huge change to marketing campaigns as it now means you need to develop a mobile version of your website. The rise of smartphones has also led to a new form of marketing; mobile marketing. Companies can develop apps through which they can promote and market a business. You also have mobile advertisements for your business on various other mobile apps and webpages. It’s a whole new world for marketing experts to tap into.

Also, I touched on it above, but mobile apps have had a big impact in the business world. Mobile application development has become a business in its own right. People are earning a wage developing apps/games for mobile devices. Last year one of the hottest new apps on the market was Snapchat. Snapchat is now essentially a business that earns lots of money per year. It’s predicted Snapchat is worth around 1.9 billion!! All that money from a simple little app that someone developed!

Apps for Business

As I mentioned earlier, businesses are also making their own apps. Huge franchises and businesses are tapping into the mobile app market. App’s are a great marketing tool, but also present a way to make extra money. And as we all now, business success is measured in revenue. Common ways businesses can make money from apps are by charging a download fee or selling ad space on the application.

Mobile phones have changed a lot of things in business. It’s now widely agreed that to be successful, you can’t ignore the mobile market. The increase in smartphone production and use has led to a whole new business world based on ease of access and simplicity. Mobile phones have forced businesses to be more simple and commit to the mobile way of life.

The Key Reasons Why Every Business Needs SEO

seoStarting a business can be a lifelong ambition for many people. Setting up a company based around one of your own ideas, it’s a dream job! For any business owner, there are lots of things to take into account. You need to be sure of how to run your business efficiently, to get the proper success. One of the holding pillars in every business is the marketing side of things.

Marketing is incredibly important and serves a great purpose for businesses. Having a great marketing department can massively improve the overall success of a business. Marketing looks at advertising your company, promoting it to the world. One of the top marketing techniques for business is SEO. This stands for Search Engine Optimization and is all to do with search ranking. In my opinion, every business needs to adopt SEO techniques, and here’s why:

  • Gets Your Website Noticed
    SEO is the best way to get your site noticed through a search engine. Internet users are constantly using search engines to look for things. Just think how many times a day you Google something, now multiply that by millions. There are millions of people in the world with internet access.  Which means millions of people that can find your site through a search engine. If they find your site, then they’re more likely to use your business.
  • There Are No Extra Costs
    You can adopt SEO techniques that boost your search rank for no extra cost. Unlike a technique like PPC, which makes you pay a fee every time your site is clicked on through a search engine. There are lots of different SEO techniques you can use to benefit your business. Search Engine Optimization revolves around ‘keywords’ and how best to utilize them. Not every business will use the same keywords. E.g. A law firm will look at keywords ideally suited to search engine optimization for Lawyers. Which will be different than search engine optimization for other businesses.
  • Taps Into The Mobile Market
    Search Engine Optimization is a great way to tap into the mobile market. Look for mobile SEO tips and tricks to get your website higher up on mobile search engines. The majority of people in the western world are using mobile phones every day to browse the web. SEO is one of the best ways to get mobile users onto your website. All you need is to make a mobile-friendly version of your website and then apply SEO techniques.
  • Great For Local Business
    Local SEO is a fantastic way to grow your business. It refers to the ‘local’ search results in a search engine. When you search for something, you sometimes find results of places near you, and a link to directions on Google maps. So local SEO is a fantastic way to grow your business locally and get more customers.

In short, SEO is one of the greatest digital marketing techniques for businesses. Adopting an SEO campaign is certain to see your business improve – if you’re currently struggling. You can bet your competitors are using SEO, so why aren’t you?!

Easy Ecommerce Tips For Small Businesses

Easy-Ecommerce-Tips-For-Small-BusinessesE-commerce is essential, so any and all businesses have to cater to it no matter what their size is or their reputation. That means, if you are a small business, you have to make the effort as well. Ecommerce sounds a lot more complicated and intricate than it is, so don’t be frightened by the prospect of getting involved. There are a few ways to get the ball rolling, but here are a few of the easiest ways. These tips should make e-commerce easier and effect for your business.

Have An Online Presence

There are so many purchases made remotely that you have to have an online presence. If you don’t, you are going to lose out potential sales and growth. The best way to implement it into your business is simply to accept credit cards online. An essential factor of e-commerce is directing retail sales straight to the customers. All you need is a credit card processor or a credit card processor partner to exploit an e-commerce strategy.

Make The Phone Ring

With the growth of the internet, it is easy to forget that there are other ways to take sales directly from customers without going into the shop. The first and the most conventional way was the phone, and it is still a great technique today regardless of what other companies say. Not everyone feels comfortable placing orders online because of Internet fraud, so a trusted employee on the end of the phone is a great option. Add a phone number to your website and try to avoid automated systems as they are less personal.

Promote Locality

You are a small business so your customers will be local. Obviously you want that to change as you grow, but you also need to be proud of the fact you are local. In fact, you should promote your locality. The problem with small businesses is the lack of reputation as some people feel they don’t have any options if anything goes wrong. For example, if you buy online from a huge conglomerate, you can always go to the high street to return the item. You can’t do that with a small business. Register with systems like Google My Business so you can get all the information about your business out there.

Quality Content

You won’t be able to compete with other businesses on price, so the standard of your quality has to stand out. It might not seem like a technique to implement an e-commerce strategy, but the more you can impress the online community, the bigger the chance that they will make a purchase.

Show Your Personality

Your e-commerce brand should be formal and show off who you are as a company. Bigger companies might use a different technique, but that doesn’t make it right. When was the last time you read a load of corporate nonsense and related to the company? Never, so don’t do it with your e-commerce strategy.

As a small company, you have to exploit every avenue available to you and e-commerce is the type of technique that you need to implement now.

Four Easy Methods Of Interacting With Customers And Clients

If you want to be effective in business today, you have to ensure that your company feels open to consumers and clients. Customers are used to interacting with their businesses. If you look at fresh company websites, you will see that they have popup boxes. In it you can talk to an employee of the company. Or perhaps it is just an automated response box. Either way it does not matter. What matters is how the business looks. It looks and feels like customers can interact. That is key. How else can you create this effect?

Social Media

As with everything these days, it all comes down to social media. You probably have personal accounts already. But should also have a business Twitter, Facebook, and even Instagram. If you do not have these set up, they are all a great way for interacting with clients. You can post big business announcements on Twitter. If you are savvy, post a link to an article on a blog you own. Use the blog to talk about different aspects of your business. You will build more interest in your company. You can use Instagram the same way. If there is a big business event like a conference, take a picture and post it on your account. Include a link to your website. FaceBook can be utilized for interacting with customers on a more personal level.

A Great Website

A fantastic, easy to use website works as a big advertisement towards your customers. They see your website is filled with info about your company and maybe even success stories. There are pictures and videos that make your website graphic and vivid. Remember, customers love interaction so using one of those smart boxes we talked about may not be a bad idea. You can have links to your blog and twitter feeds on the side. You can use links to take customers where you want them to go on different articles. This can be to your shop or news about your business industry.

Little Touches

Do not be afraid of interacting with your customers on a personal level. They love it. They like to know that businesses they use care. You can show this by sending greeting cards. This does not have to be for special occasions like Christmas. You can send cards to say: thank you for using your business for the first time. Or we hope you enjoy this product. For more ideas and an example of how to do this look at a website like

A Quick Survey

Finally, you need to take this message on board. Customers know what they want. They know what they like. If you want to improve customer relations all you have to do is listen to them. But first you have to gather information. We recommend doing this with either a survey on your website or an email. If you do it through the post, they will most likely view it as junk. Surveys are always a useful resource. They may be where the next idea to improve your company comes from.


Wonderfully Important Ways to Help Your Freelance Career Thrive

When you decide to embark on a freelance career, you’re going to face obstacles. And they’re obstacles you’re going to have to get around. Use these ideas to help you plan for a fruitful and thriving career.

Be Professional

The most important thing is to make sure you’re professional at all times. You’re representing yourself; it’s not as if you have a large company to hide behind. So you’ve got to be sure you give 110% every time. Clients should be able to see how much effort and work you’ve put into what you do. If you can make sure you’re professional at all times you’ll encourage clients to stay with you. What’s more, you’re going to attract extra business through reputation and word of mouth.


Pay Your Taxes

As a freelancer, you’re going to have a lot more responsibility than ever before. You’ll have to deal with the financial side of things. This is much more convoluted and in-depth than you would ever have to worry about as an employee. This is why you need to bring in expert assistance to figure out your contractor tax and keep everything legal. Sorting out your taxes is a complicated process, and you want to make sure you keep everything above board. So you need to get help in this department.

Keep a Small Client Base

One of the best approaches to take as a freelancer is to make sure you keep your client base as small as possible. You need to have a pool of regular customers who are constantly providing you with work. Get rid of those once in a blue moon clients. They cause extra stress and worry, and they divert attention away from more important and regular projects. Have a trim of your clients and try to only keep hold of a handful of regulars with whom you have a great relationship.

Plan Your Time

You need to make sure you do all you can to plan your time effectively. You’ve got to give yourself plenty of time to finish the work you’re set. It’s important to pace yourself and take the time to get the work just right. You also need to account for any edits or changes that might need to be made. Avoid leaving everything until the last minute; this will result in poor work.

Market Yourself

Because you’re working for yourself, you need to take care of the marketing side of things yourself. It’s vital that you promote and advertise yourself and your services. You need to generate interest in yourself and business where you can. One of the best ways to do this is to create a free website. You can personalize the site to showcase your experience and talents. Never underestimate the importance of having an excellent website.

As a freelancer, it’s important that you do everything you can to help your career thrive. You’re going to have to do a lot of this on your own, and that means a lot of hard work. If you make use of the ideas found on this post, you’ll cover all your bases and help your freelance career blossom.