Easy Ecommerce Tips For Small Businesses

Easy-Ecommerce-Tips-For-Small-BusinessesE-commerce is essential, so any and all businesses have to cater to it no matter what their size is or their reputation. That means, if you are a small business, you have to make the effort as well. Ecommerce sounds a lot more complicated and intricate than it is, so don’t be frightened by the prospect of getting involved. There are a few ways to get the ball rolling, but here are a few of the easiest ways. These tips should make e-commerce easier and effect for your business.

Have An Online Presence

There are so many purchases made remotely that you have to have an online presence. If you don’t, you are going to lose out potential sales and growth. The best way to implement it into your business is simply to accept credit cards online. An essential factor of e-commerce is directing retail sales straight to the customers. All you need is a credit card processor or a credit card processor partner to exploit an e-commerce strategy.

Make The Phone Ring

With the growth of the internet, it is easy to forget that there are other ways to take sales directly from customers without going into the shop. The first and the most conventional way was the phone, and it is still a great technique today regardless of what other companies say. Not everyone feels comfortable placing orders online because of Internet fraud, so a trusted employee on the end of the phone is a great option. Add a phone number to your website and try to avoid automated systems as they are less personal.

Promote Locality

You are a small business so your customers will be local. Obviously you want that to change as you grow, but you also need to be proud of the fact you are local. In fact, you should promote your locality. The problem with small businesses is the lack of reputation as some people feel they don’t have any options if anything goes wrong. For example, if you buy online from a huge conglomerate, you can always go to the high street to return the item. You can’t do that with a small business. Register with systems like Google My Business so you can get all the information about your business out there.

Quality Content

You won’t be able to compete with other businesses on price, so the standard of your quality has to stand out. It might not seem like a technique to implement an e-commerce strategy, but the more you can impress the online community, the bigger the chance that they will make a purchase.

Show Your Personality

Your e-commerce brand should be formal and show off who you are as a company. Bigger companies might use a different technique, but that doesn’t make it right. When was the last time you read a load of corporate nonsense and related to the company? Never, so don’t do it with your e-commerce strategy.

As a small company, you have to exploit every avenue available to you and e-commerce is the type of technique that you need to implement now.

Top Interesting and Unusual Marketing Techniques

Are you struggling to come up with new marketing techniques that will help you engage with customers? Well, don’t worry, here are some interesting and unusual marketing techniques to try out.

Sponsor Something

If you can afford to sponsor something you definitely should. But sponsor what? Well, that all depends on your business and what you do. If you run a relatively small business that operate largely within the local community, you should sponsor a local sports team. It’s quite cheap and gives your business good exposure.

But if your business is a little bigger and you need something that will offer you more exposure, there are lots of options for you to discover. You could sponsor pretty much anything, there’s no cap on what you can choose. Some businesses sponsor taxi companies or prominent charities.

Attend Trade Shows

The big advantage of trade shows is that they raise your profile within your sector of the industry. If you have something that you think is worth seeing, exhibiting it at a trade show can force people to sit up and take notice. Business owners, journalists and industry representatives, will all be there for you to impress.

Putting on a successful exhibit at a trade show isn’t easy though; it takes a lot of work and effort. You could get in contact with a company like Finesse Group, which offers trade show design services. This takes a bit of the effort out of the process, but you still need to be prepared for the show.

Start a Competition

We all love the opportunity to get something for nothing, and the same is true of your customers. So, why not start a competition and give people a reason to take an interest in your business and what you’re doing. Only one person will win the competition, but it’s possible that hundred or thousands of people will become aware of your business as a result of the competition.

There are lots of forms that your competition could take. You could ask people to come up with a slogan for your business and then use the slogan that wins the competition in your next advertising campaign. The obstetrical course and cross-fit races are very popular among the working out and hiking crowds.  These are just two ideas; there are thousands of others out there!

Get Out on the Streets

Street marketing is becoming a big deal, and it’s a great option for small businesses. You can generate a buzz in the local community by creating some street art or pulling a public stunt to capture people’s imaginations. This is the great thing about marketing out on the streets; you can engage with people who wouldn’t be receptive to conventional advertising.

The key to success is using your imagination and thinking outside the box a little. The field is completely open! You can do whatever you want so get creative. As long as it’s something that gets people thinking and talking, it’ll be a success.

Marketing doesn’t have to be dry and boring, so try these interesting and unusual marketing techniques this year.

Four Easy Methods Of Interacting With Customers And Clients

If you want to be effective in business today, you have to ensure that your company feels open to consumers and clients. Customers are used to interacting with their businesses. If you look at fresh company websites, you will see that they have popup boxes. In it you can talk to an employee of the company. Or perhaps it is just an automated response box. Either way it does not matter. What matters is how the business looks. It looks and feels like customers can interact. That is key. How else can you create this effect?

Social Media

As with everything these days, it all comes down to social media. You probably have personal accounts already. But should also have a business Twitter, Facebook, and even Instagram. If you do not have these set up, they are all a great way for interacting with clients. You can post big business announcements on Twitter. If you are savvy, post a link to an article on a blog you own. Use the blog to talk about different aspects of your business. You will build more interest in your company. You can use Instagram the same way. If there is a big business event like a conference, take a picture and post it on your account. Include a link to your website. FaceBook can be utilized for interacting with customers on a more personal level.

A Great Website

A fantastic, easy to use website works as a big advertisement towards your customers. They see your website is filled with info about your company and maybe even success stories. There are pictures and videos that make your website graphic and vivid. Remember, customers love interaction so using one of those smart boxes we talked about may not be a bad idea. You can have links to your blog and twitter feeds on the side. You can use links to take customers where you want them to go on different articles. This can be to your shop or news about your business industry.

Little Touches

Do not be afraid of interacting with your customers on a personal level. They love it. They like to know that businesses they use care. You can show this by sending greeting cards. This does not have to be for special occasions like Christmas. You can send cards to say: thank you for using your business for the first time. Or we hope you enjoy this product. For more ideas and an example of how to do this look at a website like http://www.eco2greetings.com/.

A Quick Survey

Finally, you need to take this message on board. Customers know what they want. They know what they like. If you want to improve customer relations all you have to do is listen to them. But first you have to gather information. We recommend doing this with either a survey on your website or an email. If you do it through the post, they will most likely view it as junk. Surveys are always a useful resource. They may be where the next idea to improve your company comes from.


Amazing Hints to Help You Achieve Success as a Freelancer

A lot of people become disillusioned with their career paths, and they decide they’d like a change of pace. That’s why people going into business for themselves is becoming more and more common. Now, there are two ways you can do this – number one, you can start your own business, or number two you can become a freelancer.

Freelancing is more accessible to the masses because it is easier to do and doesn’t have to require startup costs. If you are serious about a career as a freelancer, you need to follow these hints to become successful.

Be Professional

You need to remember that this is a job, and even though you don’t have a boss, you still need to be professional. Treat your clients and customers with respect and courtesy. Always try to go that extra mile to give them the very best service you can. Make sure you make deadlines and you stick to them and you invoice them in a professional way. Make sure you’re not a pain though; it will be tempting to keep contacting someone if you’ve not heard from them for a week. Try to remember that they are most likely very busy and will have other clients to deal with too.

Keep a Small Client Base

It might sound counter-intuitive, but having a small client base is highly beneficial. If you have too many clients, you’re going to be stretched too thin, and this will affect the quality of your work. Don’t forget, you’re on your own here, so you need to have a manageable workload. The best way to do this is to limit your pool of clients to just a handful of trusted regulars. Make sure these are people you have a good working relationship with who will provide you with regular work.

Manage Your Time

It’s imperative that you manage your time well if you want a successful freelance career. You’re going to have several different projects to work on for different clients. So you need to prioritize. You’ve got to figure out how to best manage your time so you can get everything done to the required standard. Time management is vital, and without it you’re going to be disorganized, and everything will be chaos.

Promote Yourself

Of course, you’re not going to be able to get any clients unless you market yourself effectively. Think about setting up a personal website for yourself, and keep it updated. Get hold of some business cards to hand out. Make sure you get on social media and create a business profile for yourself. You need to look at as many ways as you can to try to market and advertise your services. This is the key to a successful career, and once you have a client base, if you work hard, you’ll have word-of-mouth advertising too.

Being a freelancer is fun and exciting, but you need to work hard if you’re going to enjoy success. It’s best to keep in mind what you need to do to achieve this success. Planning and preparation are, of course, vital. You have to remember that this is a job. Just because you don’t have a boss doesn’t mean you shouldn’t take it seriously!

Wonderfully Important Ways to Help Your Freelance Career Thrive

When you decide to embark on a freelance career, you’re going to face obstacles. And they’re obstacles you’re going to have to get around. Use these ideas to help you plan for a fruitful and thriving career.

Be Professional

The most important thing is to make sure you’re professional at all times. You’re representing yourself; it’s not as if you have a large company to hide behind. So you’ve got to be sure you give 110% every time. Clients should be able to see how much effort and work you’ve put into what you do. If you can make sure you’re professional at all times you’ll encourage clients to stay with you. What’s more, you’re going to attract extra business through reputation and word of mouth.


Pay Your Taxes

As a freelancer, you’re going to have a lot more responsibility than ever before. You’ll have to deal with the financial side of things. This is much more convoluted and in-depth than you would ever have to worry about as an employee. This is why you need to bring in expert assistance to figure out your contractor tax and keep everything legal. Sorting out your taxes is a complicated process, and you want to make sure you keep everything above board. So you need to get help in this department.

Keep a Small Client Base

One of the best approaches to take as a freelancer is to make sure you keep your client base as small as possible. You need to have a pool of regular customers who are constantly providing you with work. Get rid of those once in a blue moon clients. They cause extra stress and worry, and they divert attention away from more important and regular projects. Have a trim of your clients and try to only keep hold of a handful of regulars with whom you have a great relationship.

Plan Your Time

You need to make sure you do all you can to plan your time effectively. You’ve got to give yourself plenty of time to finish the work you’re set. It’s important to pace yourself and take the time to get the work just right. You also need to account for any edits or changes that might need to be made. Avoid leaving everything until the last minute; this will result in poor work.

Market Yourself

Because you’re working for yourself, you need to take care of the marketing side of things yourself. It’s vital that you promote and advertise yourself and your services. You need to generate interest in yourself and business where you can. One of the best ways to do this is to create a free website. You can personalize the site to showcase your experience and talents. Never underestimate the importance of having an excellent website.

As a freelancer, it’s important that you do everything you can to help your career thrive. You’re going to have to do a lot of this on your own, and that means a lot of hard work. If you make use of the ideas found on this post, you’ll cover all your bases and help your freelance career blossom.