What Do Facebook Promoted Posts Mean for Your Business?

When people discuss the recent changes to Facebook, it’s easy to forget that the most significant change to the popular social networking site is that the owners are a lot more serious about making money. One of the ways they’ve devised to make money is through the facebook promoted posts feature.

Facebook Promoted Posts – What Is It?

If you have more than 400 likes on your profile, this policy applies to you. The marketing line you’ll be given about it is that it allows you to reach out to a broader audience with your posts. Of course, you could have reached out to that audience for free before this policy was instituted.

According to Facebook, the posts you put on your timeline before only reached 15 or 16 percent of the people who liked you. The idea behind the new facebook promoted posts feature is that you can pay for inclusion on their walls and, according to the company, you’ll reach more of those people.


One of the drawbacks of facebook promoted posts feature is that, like a pay per click advertisement, is flagged as being a promoted post. People who see it on their walls will know that you paid to have it reach them, which makes it an advertisement and, on a social networking site, that might equate to a nuisance in your follower’s eyes.

The good news is, quite simply, the idea isn’t all-bad. If Facebook can provide you with a way to reach a broader audience, it certainly makes the time you put into your social media promotions more worthwhile. In fact, even though you may not have been paying for people to see your posts before, you were investing time in the effort and, if there was not much of a reward that does equate to a loss.

The bad news is that, in some cases, independent musicians, artists, authors and others have managed to create vast networks of friends and may now have to, as critics have oftentimes called it “pay to play”. This rather eliminates the social in the social networking and, according to people who find the promoted posts feature to be nothing more than an attempt to get money on the part of Facebook, it diminishes the viability of the social network as a way of self-promotion.

Either way, it is reality and, if you are promoting heavily on social media sites, you’re going to have to learn to use it. You’re also going to have to determine for yourself whether or not it’s worth your while to pay for this service. You’ll find conflicting opinions all over the Internet among people who, though they disagree about the value of the program, have a great deal of expertise in web promotion. In the end, it’s going to be up to you or your company as to whether it’s worth it to pay for Facebook promotions.

Using the Feature

The feature really doesn’t change your interface on Facebook very much. When you make a post, you’ll see an extra option among the usual “Post” and “Public” tabs; predictably, it will have the word “Promote”. Click on this tab you’ll be given an option to select how much money you want to spend on promoting the particular post.

After you set an amount, the interface will tell you how many people it estimates that the post will reach. Remember, however, that this post will be flagged as having been promoted, so people will know that they are looking at an advertisement.

The biggest change about facebook promoted posts feature on Facebook is that Facebook now costs you money. While it’s proven itself over and over again as a social networking site, Facebook hasn’t done much in the way of proving that it’s advertising works, which is something businesses will have to determine for themselves.

Matt Dandurand is the CEO of MediaContour.com, offering web design in Los Angeles, CA.

How to Integrate Social Media Into Your Site Layout

Social media is very important in promoting a website and ensuring its success. The statistics and figures speak volumes about how many people are using social media and how effective it can be in increasing the visibility of a brand or a service, and if you haven’t been using Facebook and Twitter to promote your site then you have been missing out on a huge opportunity for free and viral exposure – so, how do you integrate social media into your site?

Social media isn’t just something you engage in off site – it’s also important to involve on page elements that will allow users to share your page with others and that will demonstrate to visitors that you are social media savvy. Here we will look at how to integrate these on page elements into your website design in a natural way that makes the most of the potential of the medium.

Integrate Social Media Into Your Site

Share Buttons:

First of all you need to include on your page a selection of share buttons. These share buttons take different forms depending on the method of social media – it can be a like, a +1 or a tweet, but in any respect having some kind of option to share the page with others is a crucial way to grow your page and to let others do your marketing and promotion on your behalf. Don’t forget some of the other social media options out there too though like Reddit and Digg.


Letting users add comments to your articles is a great way to add more value to your page by getting a discussion going on the subject you are talking about. At the same time, by using a comments box you can show Google spiders that your site is active and you can increase the amount of content there is there to crawl.


Having a twitter feed is a great way to make people feel much closer to you as the webmaster. This way they can read your comments and observations and feel like they are getting a glimpse into your life. Furthermore this means that even if you haven’t gotten around to uploading a new article or video, that there will still always be new things for them to read on your page and it will feel active.


If you have a relevant group on Facebook then you can link to this on your website in order to allow people to follow more of your content and stay updated. Likewise good old fashioned links to your Twitter and Facebook page can also help to increase your reach.

Authorship Pages:

Using Google+ it’s possible now to link your articles to your Google+ page so that your name and picture come up in the search results on the SERPs. This is very useful for marketing your site because it makes your pages stand out more perhaps than those without anything next to them. At the same time it elegantly links your page to your social media presence, and common sense would suggest that it will eventually improve Google rankings too.

Remember the Content:

Of course while you should look into using these options you don’t have to use all of them, and it is important to remember that your content and site comes first – don’t drown your site in so many voices that people don’t know where to look and speak to your website designer about how all this can be implemented subtly.

4 Reasons Why WordPress Is The Best Blogging Platform

Surveys repeatedly report that WordPress tops the list of the most well-known online blogging platforms. The blogging world is still undoubtedly dominated by WordPress, and there are definitely good reasons why this is so. There’s more to this platform than just being free of charge–it is the choice of many bloggers and online business owners because of its adaptability, user interface, SEO capacity, themes, plugins, and overall ease of tweaking for any blogger, whether veteran or newbie.

Let’s take a look at the top reasons why wordpress is the best blogging platform available online:

Reason #1 – It’s Easy to Adapt to WordPress

You don’t really need to download a manual and read through an entire book just to learn how to operate WordPress. Just simply dive right into the platform and browse by yourself, and you’re pretty much familiarized with the site in no time. It isn’t complicated to find your way around the platform–you just have to know how to read and click, and you’re good to go.

Reason #2 – WordPress Has a Friendly User Interface

Less is always more, and it rings true for WordPress. It possesses a simple yet classy user interface that’s sleek and very easy to comprehend. You don’t have to look long and hard to find an option or tweak you’re looking for–the platform’s simple outline makes it immensely easier for you to navigate your way in and out of settings. The overall look of the interface is soothing and relaxing and has none of those loud, bright colors that strain the eyes and give you headaches.

Reason #3 – WordPress is Excellently Configured for SEO

Content is king, as they say. SEO is a big factor among those looking to improve their rankings, and what better to do this than to tweak your SEO to perfection. When blogging using the WordPress interface, you do not need to worry about whether or not your SEO efforts will go unnoticed. WordPress is designed to make it easier for search engine robots to crawl over your website and rank it. It is enabled with CMS, also known as Content Management System, that helps boost website rankings on search engines.

Reason #4 – WordPress Has A Wealth of Available Resources

Looking for new themes, plugins, or framework tweaks? WordPress is ready for all that. Bloggers and business owners constantly want to improve their websites for a more desirable and comfortable browsing experience for readers, so new themes and plugins are always being sought after. In WordPress, these new developments are frequent, easily accessed, and user-friendly. These plugins and themes, when selected carefully, can bring an immense amount of traffic to your website due to their functionality–all without needing to transform into an html coding nerd. In just a few clicks, you can install your own fun, interactive features on your blog without having to spend hours figuring out a code. No need to source out a website genius to do these things for you. Ultimately, you save time and money by just availing of these ready plugins and themes on WordPress.

Looking to start your own website? WordPress is an excellent blogging platform that will deliver excellent results for you with just little time and effort. It isn’t ranked as the top blogging platform for nothing–it is optimized to make your blogging experience a successful and interactive experience. It is indeed no wonder why WordPress is the best blogging platform that’s the choice of the majority.

Bio Box: Tom is a professional content writer. He writes for www.make-a-web-site.com