Social media is very important in promoting a website and ensuring its success. The statistics and figures speak volumes about how many people are using social media and how effective it can be in increasing the visibility of a brand or a service, and if you haven’t been using Facebook and Twitter to promote your site then you have been missing out on a huge opportunity for free and viral exposure – so, how do you integrate social media into your site?
Social media isn’t just something you engage in off site – it’s also important to involve on page elements that will allow users to share your page with others and that will demonstrate to visitors that you are social media savvy. Here we will look at how to integrate these on page elements into your website design in a natural way that makes the most of the potential of the medium.
Integrate Social Media Into Your Site
First of all you need to include on your page a selection of share buttons. These share buttons take different forms depending on the method of social media – it can be a like, a +1 or a tweet, but in any respect having some kind of option to share the page with others is a crucial way to grow your page and to let others do your marketing and promotion on your behalf. Don’t forget some of the other social media options out there too though like Reddit and Digg.
Letting users add comments to your articles is a great way to add more value to your page by getting a discussion going on the subject you are talking about. At the same time, by using a comments box you can show Google spiders that your site is active and you can increase the amount of content there is there to crawl.
Having a twitter feed is a great way to make people feel much closer to you as the webmaster. This way they can read your comments and observations and feel like they are getting a glimpse into your life. Furthermore this means that even if you haven’t gotten around to uploading a new article or video, that there will still always be new things for them to read on your page and it will feel active.
If you have a relevant group on Facebook then you can link to this on your website in order to allow people to follow more of your content and stay updated. Likewise good old fashioned links to your Twitter and Facebook page can also help to increase your reach.
Using Google+ it’s possible now to link your articles to your Google+ page so that your name and picture come up in the search results on the SERPs. This is very useful for marketing your site because it makes your pages stand out more perhaps than those without anything next to them. At the same time it elegantly links your page to your social media presence, and common sense would suggest that it will eventually improve Google rankings too.
Remember the Content:
Of course while you should look into using these options you don’t have to use all of them, and it is important to remember that your content and site comes first – don’t drown your site in so many voices that people don’t know where to look and speak to your website designer about how all this can be implemented subtly.