Art of Social Media Marketing

Social media has a place for marketers to advertise about their company and draw in prospective customers. With people spending more time on these platforms, everything seems to align for companies to use social media marketing as an advertising platform.

An increase in opportunities creates an increase in competition. For a company to get noticed, it’s essential they have a well-defined strategy.

Selecting your Target Audience

Do not target the entire audience on the platform.  You need to define the audience.  Zone in on your well defined niche. Ideas for zooming in – region of the target audience, sex, age, geographic location and other interests are great places to start.

  • Which platform is your target audience is using?
    Your target audience would be having a major presence on only a few social media sites and as such there’s no benefit to you in going beyond those sites.
  • How many platforms can you manage?
    There might be 5-6 platforms where your audience is! But, can you be active on all those platforms too? This is the question you need to ask yourself before creating an account on a social media platform.
  • Is it possible for you to make the content for the platform you are choosing?
    Making content for a social media is not an easy task. Therefore, you must decide the platforms on which your company would be capable of making content, regularly.

Your Social Media Profile

For each social media platform you will need to accounts.

  • Make sure the account name is a good representation of your company – so your customers can find you.
  • Use high quality photos and visually similar on all profiles – this will show familiarity for your customers.
  • Complete all fields.  The more information you add – the easier it will be for customers to find you.

Post quality content

  • Images are good – add text to images to make them stand out.
  • Videos are awesome – people love video.  Its real and engaging.
  • Live videos are the best and given high priority by Facebook.
  • Stories are promoted by Instagram – so get to know how these work.

Advertising

Your social media marketing plan will need to include some advertising.

  • Set an appropriate budget.
  • Define your target audience.
  • Track your results by each of the above so you can see what works for you and your brand.

Import Notes

  • Always define time parameters for your ads.
  • Every platform has some different rules regarding ads.  Example: Facebook prefers images with 20% or less of text.
  • A/B testing is more important as the budget goes up.

Maintaining interaction with the user

Social media channels are popular and the reason why people spend so much time on them.  Social media is a two-way street – it’s important that you are active and respond to what people are engaging you with.  Thank positive comments and see if you can help people with negative reviews.  Handling social media is an art and it only comes with a lot of practice.

 

 

Author Bio:
Campbelljof is a Creative Head for Designhill, as well as a blogger and designer. He writes on topics concerning design, eCommerce, start-ups, digital marketing, and interactive content. His creative work has earned him several laurels over the years.

10 Simple Software Ideas That Made Their Creators Millionaires

Self-made millionaires ambitious, creative and outside the box thinkers. They have turned simple software ideas to develop and built an industry. Simple software ideas have made their creators millions include the likes of Amazon, Microsoft, Apple, AddressTwo, and more.

Building a million dollar business does not take great amounts of money.  Several started out in humble circumstances and turned their ideas into something of value to make our lives better.

Simple Software Ideas to Develop

AddressTwo

Nick Carter was hired to build a customer relationship management (CRM) for a client – this is how AddressTwo was born.

AddressTwo started in 2005. After using Act, Salesforce.com and Goldmine – Nick knew that a user friendly and simple CRM was needed. Nick’s program contained marketing via email platforms and showed marketers how to format usable lists of email addresses.

Nick Carter released his software as a beta in June 2008 and now it has over 5000 users. Nick is not a software engineer, he is a marketing professional. His users are marketing professionals who need good and easy ways to control contacts. Nick is now worth over $2 million from simple software ideas.

Asana

Asana is a productivity startup company co-founded by Dustin Moskovitz.  Dustin was a co-founder of Facebook. Moskovitz paid $9000 for asana.com in 2009.  It is helping people work tougher without all the meetings, emails and communications that overpower us all.

Asana’s takes parts and connects everyone working on a project with what’s going on.  Asana’s simple software ideas turned into a program that improves the productivity of individuals and groups to increase the output. Asana is trending at over $2 million and Dustin’s $9000 investment has worked out well.

WordPress

Matthew Mullenweg, the founder of WordPress, is worth over $250 million. Matthew created one of the best web platforms on the web.

WordPress is an open source blogging platform based on PHP and MYSQL.  Using plug-ins, WordPress allows users and developers to extend web ability beyond normal features.

World Wide Web

Tim Berners-Lee invented the World Wide Web. Berner- Lee wrote the first web client server in 1990 and URLs, HTTP and HTML were refined as computers improved in speed and availability.

Berners-Lee is the Director of the W3C that develops inter-operable technologies with specifications, guidelines, software, and tools.

“Weaving the Web” is a must read book written by Berner-Lee. It was written for software and hardware developers. With hard work and a simple software ideas to develop, the World Wide Web is now an essential part of every individual and business life.

Google

Sergy Brin and Larry Page are co-founders of Google. Google changed the way we found web pages.

As a research project at Stanford, Page and Brin created a search engine that showed results according to keywords and popularity. They felt the most popular search results would be the most useful. After raising money from family, friends and other investors.  Page and Brin began Google in 1998. It is now the worlds most popular search engine. “Google” is now a verb listed in Webster’s Dictionary.

PHP

Rasmus Lerdorf created PHP. PHP is an open source, service side scripting language  designed for Web development. PHP helps produce dynamic web pages.

Rasmus, born in 1968, created PHP or Personal Home Page (now Hypertext Preprocessor).  He created a set of CGI binaries, written in the C programming language. This language was developed as personal code to display Rasmus’ resume and record his web page traffic.

PHP is known as a general purpose scripting language that runs on a web server and is open source, which means PHP is free of charge.  The PHP Group provides the complete source code for users to customize for their own use.

Rasmus’ ideas that came from a simple need to keep his own personal pages and resume under control is now one of the most used features in computing, transferring pages, and reading HTML code.

Amazon

In 1994 Jeff Bezos saw the possibility of using Internet to sell books. Users were just beginning Internet usage for ecommcerce.  Taking electronic lists of goods from major companies, Bezos compiled lists in a central location, developed a search system, and Amazon was born.

Bezos quit his lucrative Wall Street job and moved to Seattle. Bezos is worth billions and Amazon is the most well known online company. Amazon and Jeff Bezos are involved in business models, e-commerce, affiliate marketing and just about every web-available purchase.

LivingSocial

Living Social began as “Buy a Friend a Drink” and is now an online-bargain site. Tim O’Shaughnessy and Eddie Frederick founded LivingSocial in 2008 and today they are worth over $45 million each.

LivingSocial is a daily coupon industry.  It teams up with restaurants, spas, gyms and educational sites to offer subscribers deep discounts on good and services. Coupons come as a daily email.

O’Shaughnessy originally worked for Revolution Health and developed apps for Facebook. Early success of these apps provided LivingSocial with a million in financing and the company began to shift directions. The premise of LivingSocial is to offer discounts and convert them into a full priced customer. Establishments that sign up with LivingSocial pay the company 30 percent of the fees they take in.

LivingSocial offers incentives for its 85 million users to advertise via word of mouth. Send your friends the link and if your referrals purchase off your link, your purchase is absolutely free.

Firefox

Blake Ross born in 1985 is best known for his work on the Mozilla web browser. Ross is currently worth $150 million and is currently the product manager at Facebook.  It is open source and  a popular browser.

Firefox uses the Gecko layout to render web pages. Firefox does adhere to all anticipated web standards. October of 2012 statistics reported that approximately 25% of the worldwide web uses Firebox. This makes it the second or third most widely used web browser. There are over 450 million users around the world and Firebox is very popular in Germany and Poland.

Facebook

Mark Zuckerberg is a computer programmer and internet entrepreneur, his personal net work is about $9.4 billion and rising. Zuckerberg began writing software as a hobby in middle school.

As a student at Harvard (he never graduated) Zuckerberg wrote a social media application called Facesmash that gave students on the Harvard college campus social sites to vote on the attractiveness of other students. It was quickly shut down and Zuckerberg was disciplined.

Mark Zuckerberg now had the basis for Facebook. He wrote Facebook from his dormitory room.  It was named “Facebook” in honor of The Facebook – an address book used in Zuckerberg’s private school. With success at Harvard as a model, Zuckerberg and Dustin Moskovitz took the platform to Stanford, Dartmouth, Columbia and other ivy leagues colleges to tap into their social media networks.

Facebook originally only allowed college users is now an open information platform for users of every type and community.

If you can develop and be the sole investor in multi-functioning software platforms you will have the right to sell, distribute and produce your own proprietary software. Computer design and software expansion provides an open invitation for savvy software programmers and developers to become the next millionaires.

The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture

I enjoyed this book a lot.  I work at a company that has built a fantastic culture – and I can testify that a great culture is a great start to winning.  What is unique to this book is modernizing the methods for today’s fast paced business world – Jennings and Haugton nail that aspect.

They have looked at thousands of organizations all over the world – the basically broke them all down and determined what made them tick.  What works and doesn’t work.

The key takeaways – these companies all had extraordinary cultures with a strong purpose, more trust, and relentless follow-through. These companies burn less energy, beat the competition, and have a lot of fun along the way.

Book Review:

The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture

 

  • Author: Jason Jennings, Laurence Haughton
  • File Size: 1547 KB
  • Print Length: 241 pages
  • Publisher: Portfolio (March 17, 2015)
  • Publication Date: March 17, 2015
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B00LFYXEF8

How To Increase Online Sales Quickly

There are lots of articles around that explain how to increase online sales. However, most of them are more complicated than is necessary. With that in mind, this post should help to lay everything out in layman’s terms. As you will learn, real-world promotion is sometimes useful. That is the case, even when you focus most of your efforts on the digital marketplace.

  • Pay for advertising

    Online advertising from the likes of Google Adwords could help to improve your prospects. With minimal investment, you should notice a boost in sales very quickly. Just make sure you spend time working out the best targeting options for your banners.

  • Create promotional products

    Handing out promotional products in the real world could help you to achieve your goal. So long as those items contain your business name and web address, you should see a spike in sales. The infographic below will tell you more.

  • Drop your prices

    You should always try to price your products in a competitive manner. That means you need to look at other companies selling the same items. To boost sales fast, you should consider running a lucrative sale. Just make sure you remember to send out a message to your mailing list.

As you can see, there are lots of ways to increase online sales quickly. You just have to think outside of the box and use some savvy techniques. Whatever you decide to do, I wish you the best of luck for the future! Keeping afloat in the business world is harder than ever. So, put our ideas to good use.

What is SWAG Infographic By Custom On it

Top Interesting and Unusual Marketing Techniques

Are you struggling to come up with new marketing techniques that will help you engage with customers? Well, don’t worry, here are some interesting and unusual marketing techniques to try out.

Sponsor Something

If you can afford to sponsor something you definitely should. But sponsor what? Well, that all depends on your business and what you do. If you run a relatively small business that operate largely within the local community, you should sponsor a local sports team. It’s quite cheap and gives your business good exposure.

But if your business is a little bigger and you need something that will offer you more exposure, there are lots of options for you to discover. You could sponsor pretty much anything, there’s no cap on what you can choose. Some businesses sponsor taxi companies or prominent charities.

Attend Trade Shows

The big advantage of trade shows is that they raise your profile within your sector of the industry. If you have something that you think is worth seeing, exhibiting it at a trade show can force people to sit up and take notice. Business owners, journalists and industry representatives, will all be there for you to impress.

Putting on a successful exhibit at a trade show isn’t easy though; it takes a lot of work and effort. You could get in contact with a company like Finesse Group, which offers trade show design services. This takes a bit of the effort out of the process, but you still need to be prepared for the show.

Start a Competition

We all love the opportunity to get something for nothing, and the same is true of your customers. So, why not start a competition and give people a reason to take an interest in your business and what you’re doing. Only one person will win the competition, but it’s possible that hundred or thousands of people will become aware of your business as a result of the competition.

There are lots of forms that your competition could take. You could ask people to come up with a slogan for your business and then use the slogan that wins the competition in your next advertising campaign. The obstetrical course and cross-fit races are very popular among the working out and hiking crowds.  These are just two ideas; there are thousands of others out there!

Get Out on the Streets

Street marketing is becoming a big deal, and it’s a great option for small businesses. You can generate a buzz in the local community by creating some street art or pulling a public stunt to capture people’s imaginations. This is the great thing about marketing out on the streets; you can engage with people who wouldn’t be receptive to conventional advertising.

The key to success is using your imagination and thinking outside the box a little. The field is completely open! You can do whatever you want so get creative. As long as it’s something that gets people thinking and talking, it’ll be a success.

Marketing doesn’t have to be dry and boring, so try these interesting and unusual marketing techniques this year.