The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture

I enjoyed this book a lot.  I work at a company that has built a fantastic culture – and I can testify that a great culture is a great start to winning.  What is unique to this book is modernizing the methods for today’s fast paced business world – Jennings and Haugton nail that aspect.

They have looked at thousands of organizations all over the world – the basically broke them all down and determined what made them tick.  What works and doesn’t work.

The key takeaways – these companies all had extraordinary cultures with a strong purpose, more trust, and relentless follow-through. These companies burn less energy, beat the competition, and have a lot of fun along the way.

Book Review:

The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture

 

  • Author: Jason Jennings, Laurence Haughton
  • File Size: 1547 KB
  • Print Length: 241 pages
  • Publisher: Portfolio (March 17, 2015)
  • Publication Date: March 17, 2015
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B00LFYXEF8

How To Increase Online Sales Quickly

There are lots of articles around that explain how to increase online sales. However, most of them are more complicated than is necessary. With that in mind, this post should help to lay everything out in layman’s terms. As you will learn, real-world promotion is sometimes useful. That is the case, even when you focus most of your efforts on the digital marketplace.

  • Pay for advertising

    Online advertising from the likes of Google Adwords could help to improve your prospects. With minimal investment, you should notice a boost in sales very quickly. Just make sure you spend time working out the best targeting options for your banners.

  • Create promotional products

    Handing out promotional products in the real world could help you to achieve your goal. So long as those items contain your business name and web address, you should see a spike in sales. The infographic below will tell you more.

  • Drop your prices

    You should always try to price your products in a competitive manner. That means you need to look at other companies selling the same items. To boost sales fast, you should consider running a lucrative sale. Just make sure you remember to send out a message to your mailing list.

As you can see, there are lots of ways to increase online sales quickly. You just have to think outside of the box and use some savvy techniques. Whatever you decide to do, I wish you the best of luck for the future! Keeping afloat in the business world is harder than ever. So, put our ideas to good use.

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Top Interesting and Unusual Marketing Techniques

Are you struggling to come up with new marketing techniques that will help you engage with customers? Well, don’t worry, here are some interesting and unusual marketing techniques to try out.

Sponsor Something

If you can afford to sponsor something you definitely should. But sponsor what? Well, that all depends on your business and what you do. If you run a relatively small business that operate largely within the local community, you should sponsor a local sports team. It’s quite cheap and gives your business good exposure.

But if your business is a little bigger and you need something that will offer you more exposure, there are lots of options for you to discover. You could sponsor pretty much anything, there’s no cap on what you can choose. Some businesses sponsor taxi companies or prominent charities.

Attend Trade Shows

The big advantage of trade shows is that they raise your profile within your sector of the industry. If you have something that you think is worth seeing, exhibiting it at a trade show can force people to sit up and take notice. Business owners, journalists and industry representatives, will all be there for you to impress.

Putting on a successful exhibit at a trade show isn’t easy though; it takes a lot of work and effort. You could get in contact with a company like Finesse Group, which offers trade show design services. This takes a bit of the effort out of the process, but you still need to be prepared for the show.

Start a Competition

We all love the opportunity to get something for nothing, and the same is true of your customers. So, why not start a competition and give people a reason to take an interest in your business and what you’re doing. Only one person will win the competition, but it’s possible that hundred or thousands of people will become aware of your business as a result of the competition.

There are lots of forms that your competition could take. You could ask people to come up with a slogan for your business and then use the slogan that wins the competition in your next advertising campaign. That’s just one idea; there are thousands of others out there!

Get Out on the Streets

Street marketing is becoming a big deal, and it’s a great option for small businesses. You can generate a buzz in the local community by creating some street art or pulling a public stunt to capture people’s imaginations. This is the great thing about marketing out on the streets; you can engage with people who wouldn’t be receptive to conventional advertising.

The key to success is using your imagination and thinking outside the box a little. The field is completely open! You can do whatever you want so get creative. As long as it’s something that gets people thinking and talking, it’ll be a success.

Marketing doesn’t have to be dry and boring, so try these interesting and unusual marketing techniques this year.

Amazing Hints to Help You Achieve Success as a Freelancer

A lot of people become disillusioned with their career paths, and they decide they’d like a change of pace. That’s why people going into business for themselves is becoming more and more common. Now, there are two ways you can do this – number one, you can start your own business, or number two you can become a freelancer.

Freelancing is more accessible to the masses because it is easier to do and doesn’t have to require startup costs. If you are serious about a career as a freelancer, you need to follow these hints to become successful.

Be Professional

You need to remember that this is a job, and even though you don’t have a boss, you still need to be professional. Treat your clients and customers with respect and courtesy. Always try to go that extra mile to give them the very best service you can. Make sure you make deadlines and you stick to them and you invoice them in a professional way. Make sure you’re not a pain though; it will be tempting to keep contacting someone if you’ve not heard from them for a week. Try to remember that they are most likely very busy and will have other clients to deal with too.

Keep a Small Client Base

It might sound counter-intuitive, but having a small client base is highly beneficial. If you have too many clients, you’re going to be stretched too thin, and this will affect the quality of your work. Don’t forget, you’re on your own here, so you need to have a manageable workload. The best way to do this is to limit your pool of clients to just a handful of trusted regulars. Make sure these are people you have a good working relationship with who will provide you with regular work.

Manage Your Time

It’s imperative that you manage your time well if you want a successful freelance career. You’re going to have several different projects to work on for different clients. So you need to prioritize. You’ve got to figure out how to best manage your time so you can get everything done to the required standard. Time management is vital, and without it you’re going to be disorganized, and everything will be chaos.

Promote Yourself

Of course, you’re not going to be able to get any clients unless you market yourself effectively. Think about setting up a personal website for yourself, and keep it updated. Get hold of some business cards to hand out. Make sure you get on social media and create a business profile for yourself. You need to look at as many ways as you can to try to market and advertise your services. This is the key to a successful career, and once you have a client base, if you work hard, you’ll have word-of-mouth advertising too.

Being a freelancer is fun and exciting, but you need to work hard if you’re going to enjoy success. It’s best to keep in mind what you need to do to achieve this success. Planning and preparation are, of course, vital. You have to remember that this is a job. Just because you don’t have a boss doesn’t mean you shouldn’t take it seriously!

Best Chromebook 2016 – 15 Google Chromebooks

Computers are smaller and cheaper than ever – but they are still very powerful.  A few years back Google built a brand new operating system, they call it ChromeOS.  It’s perfect for most people’s computing needs and it makes the systems that run it very inexpensive.  Most go by the name Chromebook or called Google Chromebook.  (Most links will be to amazon for more product information.)

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If you need a low cost computer – and most of what you do is browser the internet, check Facebook, read email and stream video – you are looking in the right place.  Here are 16 of the best Chromebooks you’ll find today.

Chromebooks come in all sizes – we will show you laptops, desktops and even small Chromestick which will connect to any TV via HDMI port.

Whatever kind of computer you need to do whatever you need to do.

Top Chromebook Choices & Chromebook Reviews:

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Which Chromebook Should I buy?

What is a Chromebook?

All computer have an operating system – it is the root software on a computer which lets it run.  The base system essentially.  The most popular operating systems include Microsoft’s Windows, Apple’s Mac OS and Linux. With the changes in the computer world, people moving their life to the cloud, an interesting offering from Google has come about called Chrome OS and is installed on laptops called Chromebooks

What is unique to the Chrome OS?

Unlike its counterparts from Microsoft, Apple and Linux, chromebook stores most everything on the cloud using the internet.  All documents and files are securely stored and retrieved from that “off site” storage.  All applications also run from the browser.

What can I use the Chromebook for?

When you think about it, the most common things the typical computer user does are – browsing the web, YouTube videos, editing a document or spreadsheet all while listening to music on Spotify or Pandora and then Facebook and casual gaming.  These tasks don’t require powerful hardware.

This is what Google has done with its Chromebooks. Google realized that the Web store, with its powerful online applications that include everything from advanced photo editing apps and 3D games to amazing office apps, is enough for the vast majority of users who simply do not need the extra bells and whistles. So, with a custom Linux based OS and Google Chrome itself, Google set out to fill a niche that practically includes every computer user in the world.

How does Chromebook work?

When switching to a Chromebook, you really only need to have access to the internet.  Applications like Microsoft Word and Adobe Photoshop are no longer installed – but ran from the browser via the internet.  Switching can be a little hard at first – but will be advantageous in the future as all your data and files will be available to you from most any computer or your phone.  As soon as you change it on your Chromebook – it is updated (actually the same file) is available on your smart phone or tablet.  In fact – applications like Google Docs allow many people to be working on the same file at the exact same time.  Its kind of a cool mindset shift.

Can I run Chrome OS on my current PC?

No, the Chrome operating system does not run on PCs, Macs or Linux machines.  You do have to purchase a Chromebook if you want to run Chrome OS.

What else will I need to run Chrome OS?

Only internet access and a Google account.  All applications run in the browser, some do allow you to run while offline – check on the installation page to find out which ones.

How do I use the Chromebook?

The interface is very easy to use with a start “like” button at the bottom left corner. Clicking allows you to see your applications and pin them to toolbar, just like the Windows or a Mac.  The simplicity of the system makes it a very sleek and speedy experience.  On smaller Chromebooks you may notice a smaller keyboard – this is only to keep the size down, special functions may require a alt, ctrl or function key to execute.  But the experience is also streamlined to require less keys to operate the system…some of the newer Chromebooks also include a touch screen.

Where do I get Programs for the Chrome OS?

For apps and programs – use the Google Play Store.  Just like the play store you may have used with your android device, all applications are found in the chrome store. The store has many applications and games – it is different from Windows and Mac…but resembles some characteristics of Linux.

Switching to Google’s Chromebooks are not a big hassle and can really streamline the number of devices you start to carry on a day-to-day basis.