Tips and techniques for promoting your business online

English: A megaphone vector image created usin...

(Photo credit: Wikipedia)

Competing in this tough world is a bit difficult but not impossible. When you are into business remember that you are competing with several thousands who have the same dream to make it big in the chosen field. Your business might be related to anything from health, technology, finance even a PPI Claim company but any business should need proper promotion for the growth. However here are a few tips to help you with promoting your business online:

Promoting your Business Online

Video marketing:

You can now promote your business easily with the help of video marketing. It might have not been possible without sites such as YouTube. With the world concentrating on the events through the internet you have greater chances of promoting your business on the net through these videos.

The videos should be informative about your products and services which you provide. This way you can create a good demand for your product. Utilise the medium which is available to reach out to the masses.

Writing business related articles:

Content related to your business is a great way to promote your products online. Provide the customers with articles related to the products and services that you provide and ensure that the article is informative and related to what you want to express. The details should be clear and the language used should be simple enough that all the readers can understand. This way you can spread the horizons of your online business and promote in the right mediums.

Newsletters:

Dig out all the old data from the sent mails to your customers and compose newsletters that are relevant. This helps to keep them updated about your latest products or business ideas which you are planning to implement. This helps to maintain good relationship with your valued clients and customers. This helps greatly in promotion of business.

Press releases:

Another way to proclaim your achievements or launch of new things is through press release. You can use internet as a platform and make a press release which is seen by several viewers across the world. This way you can promote your business.

Social networking:

People monitor on social networking sites 24/7. All you need to do is make use of this golden medium to boost up the promotions. Think different should be your motto as you would be competing with thousands of users. Try innovative and creative methods to pull the crowds and open up discussion and make note of the opinions of the followers as it may give you a new idea for another start-up. Hence keep your eyes open and follow all the discussions that take place on your Facebook or Twitter page. This way you will never fall short of promotional ideas.

Business directories:

Though these might appear to be outdated in the current world yet are given prominence in the business world. Even today business owners check out the directories in the web to know about different businesses that have come up. Ensure that you register your business in one of these directories to promote your business. This doesn’t cost much and is pocket friendly with its own advantages. It is essential to be known in the business world as to get better and good projects.

Author Bio: The guest post was contributed by Lucy, financial guest blogger from Manchester, UK. Find out more about her blogs @financeport.

Enhanced by Zemanta

Facebook Advertising 101

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Want to expand into Facebook?  Facebook has several different types of advertising, and each is idiosyncratic.  Here is a brief overview:

Standard External URL Ads

These are the kind of thing most people associate with the term “Facebook Ads.” They are external links to your website, introduced by a title, some text, and a 110 x 80 pixel image.

External URL ads can be targeted at users based on age, sex, geographic location, and interests.  You may bid either for user clicks or for user impressions.  Your ad will be ranked with other ads for each user, based on your bid, your ad’s quality, and your advertising campaigns’ previous performance.

The general wisdom in SEO circles is that Facebook external URL ads are efficiently priced when bidding for clicks, but inefficiently priced when bidding for impressions.  Facebook representatives have countered that impressions alone are valuable because they increase brand awareness.  Personally, I like ad campaigns with clearly demonstrated and measurable effects, so I would advise against paying for impressions if at all possible.

However, the standard external ads are only a small part of Facebook advertising.

Sponsored Stories

Sponsored stories are a unique, and profitable, form of Facebook advertising.  They are stories about people interacting with your company’s page that are given a boost in their ranking system so they appear on more people’s news feeds.

For example, say a user named Jim just Liked your company’s page.  Now, say Jim has a friend named Bob.  Bob has lots of friends and a very busy news feed.  The EdgeRank algorithm, which determines which stories show up on Bob’s newsfeed, would ordinarily determine that Jim Liking something was not newsworthy.  However, you can set up your advertising account to bid for a spot on Bob’s news feed as soon as Jim or anyone else Likes your company.

Like external URL ads, sponsored stories can be paid for either per click or per impression.

Facebook Exchange

Facebook has also introduced a new type of advertising that interfaces with third party data providers called Facebook Exchange.  Facebook Exchange ads use cookie trackers to target Facebook ads to users based on their recent browsing history.  These ads can be targeted very precisely.  For example, an online bookseller could target ads only at people who just visited another online bookseller and reached the checkout page, but did not actually go through with the purchase.  While the thought is still fresh in consumers’ minds, they see a related ad on their Facebook profile.  This technique is known in marketing circles as “retargeting.”

Comparison to Google Advertising

Facebook ads generally have a much lower click-through rate than Google ads.  Facebook users have trained themselves to just skim read all the adspace.  There has also been some pushback from users over sponsored stories cluttering up their news feeds.  In order to do well on Facebook, you must be able to sell people on your product in less than a paragraph.  You also need to have ad images and stories that pop out and get noticed.

However, Facebook advertising has its advantages as well.  In Facebook, you can target your ads to very specific age and demographic groups.  This means that your impressions are being spent where they are needed most.  If you’re up for the extra challenge, you can do well with Facebook advertising.

Steve is a Social Media Manager and Google AdWords Certified Individual at TechWyse, an internet marketing firm based in Toronto, Canada. TechWyse specializes in SEO, PPC and Social Media Marketing. You can read more of Steve’s writing at TechWyse.com/blog.

Enhanced by Zemanta

Alternatives Ways for Businesses to Use Social Media

Businesses are learning how to use social media effectively. By running online promotions on social media, it is possible to avoid the expenses of advertising promotional offers. By using incentives to generate likes, a company can reach a large number of users. There are, however, a few additional ways that businesses can use social media.

Online advertising has been shown to be effective, but most businesses stick with traditional pay-per-click advertising services. Facebook and other social media networks, however, have pay-per-click capabilities as well. Businesses should try a campaign on these integrated advertising platforms to see how effectively they work.

Another option is to create social media apps or games. While these will require a large investment, a sponsored game has the potential to attract a steady stream of interested users. It is important to have a great idea for an app or game and use experienced programmers, but this technique has the potential to put a brand name in front of millions of users.

Source: Top Business Degree Programs

 

Enhanced by Zemanta

Pros And Cons Of Adopting Business SEO Techniques

Search engine optimization (SEO) is one of the most popular and effective internet marketing techniques that is used by  webmasters. The reason for its increasing popularity is due to its capability of showing effective results and driving considerable traffic towards a website. However, to achieve success with SEO it requires a lot of effort as well as time; nothing is achieved instantly. Many marketers who lack proper the information might feel unsatisfied with the slow results that they receive. It is very important to have thorough knowledge and efficient skills in order to get the desired results. If you are looking for solutions to effectively utilize the SEO techniques then you can contact the experts of Digital marketing solutions who can guide you through the process.

English: White hat seo symbolizes good ethic t...

English: White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)

Pros of using Business SEO techniques:

There are numerous advantages that a marketer gets by implementing the search engine optimization techniques to their website. Some of the major advantages are listed below:

  • Improved ranking:
    Implementing SEO techniques is the best way to get a good and higher ranking on the search engine results in a genuine and correct manner without being considered a spammer.
  • Greater brand awareness:
    As the ranking improves and you get listed on the top, more and more visitors click through your website and you gain greater brand awareness for your company.
  • Increased  traffic:
    Research shows that 80 percent of visitors click on organic results providing opportunities to increase the website traffic
  • Cost-effective process:
    Another important advantage   of using SEO techniques is that you need not pay any amount to the search engine in order to get listed on the search engines. Therefore it reduces a great amount of costs when compared to paid listings.
  • Targeted Audience:
    Since you target specific keywords, visitors will visit your website only when they are looking for specific information regarding your products and services offered or related content.

Cons of Business SEO techniques:

There are also some disadvantages that are associated with SEO techniques such as:

  • Black hat SEO technique:
    Though by using black hat SEO techniques the website can gain faster results when compared to the white hat techniques, the drawback is that if it is proven that the website is implementing Black hat SEO the website will be spammed or even deleted from the search engine results.
  • Algorithm changing:
    The major challenge that site owners might face is that search engine indexes the position of the website based on constantly changing algorithms that are not published earlier. Therefore making your website pages available might require specialist knowledge and constant monitoring.

 

About The Author:

This guest post was written by Jessica, a tech writer who is into Finance. Catch her @financeport. Payday loans are instant loans which are helpful when you run short of funds.

Enhanced by Zemanta

Understanding Unconventional Web Design

Just outside of Hollywood, California, a man p...

Just outside of Hollywood, California, a man presents his unconventional car. (Photo credit: Wikipedia)

In general web design tends to follow established traditions of form and function, from the individual attempting to format their own web page through to the professional designers working on massive corporate contracts; there are a range of accepted design formats that everybody adheres to. But in the world of unconventional web design these rules are turned on their heads so that the web pages that are produced stand out from the crowd. Just as there have been different schools of artistic though in all areas of art and design, so too the world of web design has given birth to an avant-garde school of designers who are bucking the trends and using the newest technologies to grab the attention of internet users.

Chaos Theory

The basis for unconventional web design often revolves around the unpredictability of chaos theory; the designers intentionally ignore some of the standard rules and applications of design in order to achieve their goals. You may be asking yourselves why they do this and in order to appreciate their design ingenuity you should first consider just how many sites there are currently on the internet. Think about how many of those sites all conform to the same rules of design and layout, functionality and form.  Once you understand how mired the playing field is in the tradition of rigid design protocols you will understand why they strive to bring something new and fresh into the arena. Unconventional web design brings with it a new and exciting element, breaking through the monotony of millions of lookalike sites.

Niche Audience

Of course the impact that these unconventional sites have is not for everyone, many people have become accustomed to a straightforward user interface, a clear menu layout and a very straight forward and no nonsense approach to accessing the information that they want. To them a new kind of interface that does not conform to the norm is something that they are not willing to entertain, but for those that have become bored with the regularity of the internet they are fresh and exciting and just what the doctor ordered to relieve the monotony of the web. Unconventional design does contain within it a lot of complicated elements that many users will not be prepared to try and get to grips with, it can mean that a site is almost inconvenient to use and there can also be technical issues that no one but the original developer will be able to understand and rectify.

Risky Business

Getting involved in unconventional design can be risky as it is still so new, so against the norm that not everyone will want to buy into your design or understand your concept. The majority of the people that use the World Wide Web for either business or pleasure will often select the functionality and ease of use of a site over the way that it looks and is presented, and an unconventional design may unwittingly alienate part of your perceived target audience.

Are you looking for more information on responsive web design? Visit Unleash IT now.

Enhanced by Zemanta