Whether you are just planning to put up an E-Commerce business or you already have one that is not so effective, read the following tips to get your business back on track.
Give clear, concise and attractive product descriptions. The best copy is 75 to 200 words. Be sure to include details such as size, color, measurements and weight of the product.
High Quality Photographs
If you don’t have the budget to hire a professional photographer, you can take the pictures yourselves. All you need is a regular point and shoot camera, a place with good lighting and background and you are all set. If you have photo enhancing programs, just tweak your photos (but not too much as you want to maintain the integrity of the product) a bit before publishing them.
Publish large photos and take photos of your product from multiple angles.
Shipping and Other Policies
These are the important pages of an E-Commerce website that you should not miss:
- Policies and Procedures
- Disclaimers (if applicable)
- Customer service hours and contact details
- Shipping and Returns Policies
Probably the most important page is the Shipping and Returns Policies. Most customers check out your rates, returns and exchange policies first before placing an order. You need to clearly state where you ship and the modes of shipping. Prices should be clearly visible. If you can, place the shipping fee in the product description.
What happens if you ship a defective product? What if your customer wants to return or exchange an item? Who will shoulder the cost? These questions should be answered in your website.
Keep Track of Your Website
You need to know where your traffic is coming from. You also need to know what keywords they use to find your site. You also want to pinpoint your bounce rate and which page in your website that happens most frequently. Improve this page so that your bounce rate goes down. There are several analytics programs you can use online. Some of them are free.
It may sound silly but you need to place your contact details on every single page of your website especially your phone numbers. This gives your customers peace of mind knowing they can contact you any time regarding communication and purchases.
Include a Search Function in your website. This is very useful especially for those customers who want no-fuss shopping. They can just go straight to your search box and type in whatever it is they want to buy and be brought to a page where they can make a selection. You should also include a feature at the bottom that says “Customers who bought this product also bought these”. This is a good way to encourage your customers to buy more.
Finally, include a call to action button on every page of your website. The most common are Order Here, Purchase Now, Buy Now, Download Now and Sign Up Now. These buttons should be clear and can be easily read by your customers. They should be big enough to be seen but not too big that they are in your customers’ face.
Hi, my name is Linda and I’m a business blogger. I have a website with my friends and it discusses costs of franking machines.