Why is it so hard for us to communicate? Seriously – communication is hard. We seem to assume everyone has a google search box into our subconscious. (Which may not be too far away.)
I was looking at my phone yesterday – and Instagram (I like to call it “the insties“) had updated and the icon changed. I was kind of surprised as it was a “drastic” change to the logo and I didn’t recognize it at first. I kind of thought it was odd – but whatever…then, today I received an email from “the insties” and it told me to be on the lookout for the new app and logo.
Not that it really matters…but it I guess it surprised me. As your “the insties” email probably told you, look for a updated app icon. That is true – and it is very different…not sure I’m a fan of the gradient, but they didn’t ask me. And they were making a big deal about how the “rainbow lives on” – I had never associated a rainbow with Instagram…but they did, wonder if they ever communicated that to people?
The email went on to explain how they had really simplified the app design. I’m not going to lie, I didn’t notice anything except where it looked like they took the background out…if they wouldn’t have said anything, I would have figured Apple made a change…and moved on.
So – I guess what I am saying is this seems like a pretty big deal to “the insties” – and I am sure a ton of time and energy when into this. Taken from a guy who has spent no less than 300 hours in meetings about logos over the years…I can only imaging the discussions that happened when they started this process. Seriously – the probably should have recorded it and broadcast it as reality TV…I would have binge watched that in a heart beat. Nerds and designers fighting about what color rainbow gradient colors to put in the upper left corner versus the right lower…ha, Oscar stuff. I am not joking – that would have been killer. I mean to have a designer go on a tyrant about how that color yellow is too warm and people who use this app are cool yellow lovers and the warm makes it feel too much like San Diego and we are clearly going for a San Francisco yellow crowd vibe. Stellar.
Everything I know about communication can be wrapped up in one statement – you really cannot communicate enough. People desire communication and the more time which goes between communication opportunities – the more context is lost.
Good luck – don’t forget to communicate early and often and please call me if you will be discussing nay logo changes. I’ll get on that conference call any day.