I’ve heard a lot of buzz lately about whether you should be spending most of your time on creating your own content or whether you should really just be curating other people’s stuff. It’s really a false argument.
You can’t get by simply on curating other people’s content, since you won’t develop your own voice that way. You aren’t really demonstrating your own expertise, no matter how much people will appreciate your skill at finding great links.
And you can’t get really get much attention by churning out content without ever poking your head up to see what other people are doing. First of all, your information could wind up becoming vastly out of date that way.
Second of all, there are so many people competing with content these days that it’s really hard to get “heard” above all of the noise, even if you have the best keyword strategy on the planet. The people who get heard are selflessly making connections with other people, and those connections generally go way beyond commenting on their blogs. They’re usually actively sharing other people’s links in their own blog posts.
So what’s the right way to go? How many posts should you write? How many should you curate?
Well, that’s really not the right way to think about it.
In general, it’s best to think in terms of joining a conversation. Every now and then you can share something awesome just to share it. Blog round-ups are really good for this kind of curation.
But it’s usually better to share it, and then add your own thoughts about that content. Talk about the issue. Add some opinions. Expand on points that the original poster didn’t have time to cover.
Give a screen shot from the comment section that demonstrates your point of view. Or use those comments to spark full blog posts while sharing both the comment and the original post that prompted the comment.
Now what happens? Well, now the original blogger has plenty of reasons to come over and comment, not just with a “thanks for the post!” comment, but with a continuation of the conversation as well.
When you do this you find that you rarely run out of things to post about or talk about. You also find that your content becomes a lot more trustworthy in the eyes of the people who visit your site. You become a recommended thought leader, someone that people take the time to talk to and about.
You don’t have to do this on every post. Just do it on enough posts. You will see the difference almost immediately.
About the Author:
Carmen Rane Hudson is the Content and Social Media Manager for TVS Internet Marketing, a local SEO company that helps small business owners get more visibility and sales online.