If you’re a business in need of growing, you might’ve heard the benefits of social media, but may not fully understand the power of a Facebook business page. Creating one is as simple as signing up, and the benefits are numerous, including a permanent storefront and a constant source of traffic if you’re willing to put in the initial work. If you’re just getting into this social media thing, or not entirely tech savvy, you don’t need to worry about things being too difficult. Facebook encourages business owners to create a Facebook business page and they’ve made the process extremely simple.
One thing I hear pretty often from the older crowd, particularly business owners, is that they don’t want to hire someone to run a Facebook business page for them. It’s difficult to gauge the effectiveness of a Facebook campaign for the first few weeks, unless you have some sort of overnight success, but most business owners don’t know how to quantify the salary of what they consider to be a website babysitter. So they neglect this particular avenue of marketing because they’re not sure they can handle it themselves, and hiring someone is either a pride or money issue.
DIY or Tech-Phobic, a Facebook Business Page is Your Friend
It’s largely a myth you need to outsource your Facebook marketing, unless you’re just so busy with other work, and that’s probably not the case if you’re just starting out. There’s no reason you can’t manage your own Facebook page when it only takes about an hour or two a day of your time promoting your product in a way that’s sociable and engaging to your target audience. Creating a Facebook business page is your first step, and while I won’t walk you through it, I have some tips that work.
No Matter What Sort of Business, the Concept Remains the Same
- Use the Image field to display your Logo – The image field is limited in size, at 200×200 pixels this is the ideal location for the displaying of your company’s logo in your Facebook business page. If you don’t already have a logo, now is a great time to start playing around with designing one. Especially one that looks equally legible at 200×200 as it does in a much larger spread across the front of a t-shirt.
- Select a Cover Photo that’s pertinent for your Facebook Business Page – Facebook is very specific about what works as a cover photo and what doesn’t. This is not the place to advertise a hot sale, or your website’s address, or details regarding contact information and location. Facebook has specific locations for these sorts of details and announcements, the cover photo is not that place. Instead, use this location for images which are specific to the story of your business. Are you a restaurant? Put up a picture of your signature dish. Are you a specialty boutique for women? Put up a collage of happy customers decked in your beautiful garments. A picture speaks a thousand words, so choose wisely, and remember you can change as often as necessary.
- Put Contact info in the appropriate place – Name, address, phone number, and web address are all conveniently located near the image of your Logo. The consistency of this placement from one Facebook business page to the next reduces confusion for potential clients. Pack this section full of as much pertinent information as possible. Meaning, even if you’re mimicking your website as much as possible on your Facebook business page, still mention your website in your contact information to further legitimize yourself as an established business.
- Add applicable tabs – Schedule, menu, events, reviews, email updates, blog, the list of available options goes on and on. Customize your tabs to suit your needs, but don’t underestimate the power of this simple tool. Having a browseable calendar of upcoming events makes it easy for clients to invite friends, turning a humble gathering into a viral event.
- Try to mimic your website as much as possible – people don’t want to navigate away from facebook to search information about a business. Consolidating the details of your website into facebook will keep visitors around longer. Make sure to give these users plenty to browse, and always make sure it’s pertinent to your business goals, so visitors can have a clear idea of what your business is all about. It’s okay to have a fun, festive page, just remember you’re in the business of being in business.
- Update daily with relevant information which supports your business goals – Timing is important, consider when your friends are likely to be online and there’s a good chance you’ll be broadcasting to many other users as well. Want folks to know about your awesome lunch specials? Share a picture and details a little before lunch to whet appetites. Keep these sorts of relevant updates happening each day, and take the time to respond to questions and comments from users. Potential clients are more likely to patron a business that is actively engaged in the social networking community compared to a business that has updates which are few and far between. This little detail makes a big difference when it comes to establishing trust early in the business relationship.
Like any Fine-Tuned Machine, Some Maintenance is Necessary
You owe it to yourself to have at least a basic understanding of Facebook and a Facebook business page and the myriad ways it can help your business grow exponentially. Even if you don’t have any time or interest in being directly involved with the technology side of your business, there are plenty of services available to help keep you informed of the rapid changes that take place in this constantly shifting marketplace. Your business is bound to grow, soon you’ll find yourself evaluating the subtle nuances between various time tracking and billing software options, might as well add a Facebook business page into the mix as well.
Rachel Cook knows a thing or two about social media marketing, having been involved in various projects involving game companies, advice columns and even food diet books. While not a millionaire success story, she lives comfortably travelling the world on her freelance income, never staying in the same place for more than a few months, if even that long. An avid supporter of going after one’s dreams, Rachel often recommends her friends check out http://goaboutbusiness.com to help their business dreams come true.