Now that the traditional routes of offline advertising are declining in comparison to the effectiveness of online campaigns, you may have started to explore the possibility of using Google adwords. If you have, one of the main decisions when starting out is whether to hire an expert to setup and help you maintain your account, or take advantage of the free Google Adwords training and certification available and do it yourself. Here we discuss some factors you will have to consider.
If you decide to try yourself, you should be aware that it can take quite a while to master. Therefore it’s probably worth it in the long run if you have the time available. Even if you eventually foresee hiring a consultant, it may also be worth learning about the subject so that you are able to understand the services and what benefits having a consultant offers. If you go down this route, the first place to start is with Google’s adwords training though their certified professional learning centre which is entirely free. Here you have the option of getting certified either as an individual or a company. You can take the course at your own pace and at the end you have the option of taking the certification exam if you choose to do so. The exam itself does cost a small amount to take, but you can always just do the free training and skip the exam if you like. This is the cheapest way to go about learning, but do be aware that setting up adwords campaigns does cost money to run, and if not properly set up, you can end up wasting a lot of money through trial and error.
The exam itself is one hundred questions and requires you to get seventy five percent of the questions correct. When preparing for the exam it is worth making sure you are well acquainted with all the topics described in the learning centre. It pays off not to just rely on the mock tests to get you through the final examination as in some cases the actual exam questions are much more difficult.
Once you have your certification or adwords training under your belt, there are various online marketers who provide courses, sometimes free, which will provide you with extra expertise. Once you’re ready to dig in, it is worth doing some research into what is currently showing up for your own market in the paid results as well as becoming familiar with headings and ad copy. Make sure that you stay up to date with any new developments in adwords by subscribing to alerts and feeds related to the main authorities in the pay per click industry.
If rather than going down the solo route, you would prefer instead to hire a professional to take care of this function, you can browse through the Google adwords certified partners directory where the members of this directory will have passed the necessary qualifications required and will be currently managing at least one or more adword campaigns.
Eilidh MacRae works for Marketing By Web who offer adwords training.