The future of your company depends on your success in convincing people to buy what you’re selling. Believe it or not, there is more to advertising than just getting a beautiful woman to hold your product to attract more customers. There is a fine art involved to persuading your target audience that your product is the missing ingredient to make their lives feel more complete, while not making them feel like they’re being manipulated. Here are a few ways you can use creative and clever advertising to reach your target audience.
Build a website
The first thing you should do is build a website to advertise your knowledge and services to potentially interested parties. A website is the most simple way to let your target audience know who you are, what services you are offering, and how to get in touch with you. Posting blogs on your website on a regular basis (daily, weekly, or fortnightly) will slowly build up a following and allow you to demonstrate your knowledge of your industry. The best use of your blog is to promote yourself as an expert in your field by using content marketing to show people that you
know more than your competition. You can also use your website to open up a dialogue between yourself and your readers; respond to their comments on your post, or write an article centered around their frequently asked questions.
These days you’d be hard-pressed to find someone who didn’t spend at least three hours a day online, which means that online ads are definitely a worthwhile investment. Mobile apps in particular are a great source for advertising, because people who like playing their games for free are required to watch a few adverts every once in a while; you can use RTB advertising (Real Time Bidding) to buy online ad space on a per-impression basis in an auction environment. RTB enables exchanges and buyers to work together to programmatically sell and place bids on ads. It allows every impression to be cost effective, and to be placed in front of the right person, at the right time.
Use email marketing
Social media hasn’t killed email, so you shouldn’t neglect this valuable communications tool. Most people on the move don’t like reading a lengthy blog post, but a quick email blast can give them all the highlights, and let them check out the website in their own time. As long as you don’t bombard your customers with endless emails this is an effective way to generate more traffic. You can also reward subscribers by giving them an exclusive first look at business updates, or by giving them first dibs on limited discounts.
Use feedback to improve services
Once you’ve made it easy for your customers to contact you, use their feedback to make improvements to your business. Upgrade your website until it’s perfect, and improve your products to fit their needs better. Ultimately, using their feedback lets the customer know that you’re listening to their concerns.