Whenever someone runs an online business, the term “Click Through Rate” or simply “CTR” can be commonly heard especially from affiliate marketers. Not only are they that important, but all the affiliate marketing tools in the world would be considered useless if you’re not getting any CTR at all.
Defining Click Through Rates
What is a Click Through Rate? Investopedia defines it as “the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.” That means a banner ad you posted that gets more clicks from visitors than others gets a higher CTR. And a higher CTR means a more successful affiliate marketing venture.
So how do you help increase Click Through Rates? Here are a few tips:
- Timing is important
Different seasons have different kinds of demands. The same goes for different times of the day. If you’re planning to advertise something you think would sell good on Valentine’s Day, make the necessary preparations before February 14. Remember: what works on one season may not work on the next.
- Go someplace else
If there’s too much competition in your community, why not target a similar audience overseas? As the saying goes, “in the land of the blind, the one-eyed man is king.” Looking for where there’s not much competition does not break any rules. And it sure wouldn’t hurt your business to expand your range worldwide.
- Do the unexpected
Posting an ad is just not enough, since studies show that people normally avoid ads. So do the unexpected: make yours as eye-catching as possible without being overly intrusive (which are, based on studies, avoided by people more). Here are a few tips:• Include pictures in your links since they normally get more clicks than those that are only in text.
• Include a longer title as it is said to help grab the attention of readers.
• Titles with questions marks also generate higher CTR. Moreover, having three exclamation points at the end is proven to get more clicks than if it only has one (just don’t overdo it).
• Include a subtitle. You may not know it, but subtitles help add more clicks to the ad.
- Use Colors
Colors can make a big difference for your CTR because of its natural pulling factor by visual means. You might want to use colors that will stand out from the site’s layout by using ones that are in contrast. Be careful though as some colors have different connotations associated with them.Red, for example, can be associated with negative elements like errors, cancel, fails, and stop since it appears on your screen to alert you of such instances (this might be good though if you’re selling apples, tomatoes, carpets, or anything that’s perceived as a “good” kind of red). Doing your home work by studying and experimenting how different color schemes will affect your targets will go a long way.
- End with a Question Mark
If you rely on using text-based ads instead of images, then a statement with a question mark might do the trick for you. A question mark is always associated with mystery and wonder, and most people are naturally curious with what’s around them; that goes the same with what they see on the Internet. Try making your materials more engaging by turning it into a question as this makes it appealing to your audience by piquing their curiosity.
These are just some of the things you can do to help increase click through rates. Perhaps the most important thing to keep in mind is that you need to capture the attention of the viewers long enough to make them want to click your links. With that goal as your guide, you can experiment on different things to try and find the ad that works for your target audience.
Jack Rivera is a Business Writer and a marketing consultant for Affilorama, one of the world’s largest affiliate marketing portal, which offers online training materials through its blog, free lessons, forums and affiliate marketing tools.