I work for a company called Clickstop…and we’ve worked very hard to grow a lot. We’ve averaged a 30+% growth path over the last 5 years. That is when many companies were experiencing flatness and downturns. And the growth we’ve experienced – its good. But its not great. Not like exponential growth.
It takes think VERY differently. Because, if it didn’t – the you would have experienced wild growth in the things you are already doing. So when I read information which talk about how companies are doing things different…it catches my attention. And when the “things” are exponentially better than a BIG player – it REALLY catches my attention. This is the case with Maple.
As fastcompany.com pointed out…Chipolte is the “current’ gold standard when it comes to getting more customers through lunch with a very fast 300 meals per hour or one transaction every 12 seconds. Impressive.
Turns out, in February, they were pushing out 1100 meals – cooked and delivered in one hour. Where can you do and see this wonderful feat…you can’t. They have no retail. Correct – there is not a store front, food truck or hot dog cart to visit. The only way to get the goods is to go online.
The technology does stop there – they have a fully geeked out kitchen with advanced routing for its bicycle delivery troop which replies on highly efficient maps.
This is great – but you don’t have a food business.
Good point – how can you think like one? What could you do differently that gets 10x more product out the door? This is what Maple did. And they save money doing it – because they don’t need high priced real estate to drive costs up.
If you think about it – this type of growth is all around us. Look a the number of roads we have in the United States today vs what we had in 1955. There are way more square feet of roads than ever before. It’s very true with computers and Moore’s law.
How do yo do it?
If we had that answer – wouldn’t we be rich? The fact is – it is hard. You need to change people’s mindset and change the comfort zone. This kind of change is not easy.
Entrepreneur as a cheat sheet and I added some of my own for good measure:
- Trim the fat – take into account the business process.
- Automate – especially if you are in a services business. The rates will never go down – only up.
- Know your business – its a tight rope, you don’t want to be so close you can’t see the necessary change…but you need to change to live.
- Enable and Empower – you have to put the power in the people’s hands who see it every day. They need to run the daily work and know they are trusted.
- Share – you must find others like yourself and share information and tricks. This is a serious fast-forward.
Good luck in your endevours and let us know if you get food from Maple – for now we will just have to dream.