Slate brought up a good point last week when they described Facebook’s new ‘feelings’ – “For years people have clamored for Facebook to add a ‘dislike’ button alongside its iconic like button. That was never going to happen, for reasons I’ve explained. Instead, in October the company began testing a suite of six emoji complements to the like button: ‘love,’ ‘haha,’ ‘wow,’ ‘sad,’ and ‘angry.’”
“But, like almost everything Facebook does, there is a double purpose at work here—and that second purpose involves data. Specifically, Facebook is now going to be able to collect, and profit from, a whole lot more of it.” Slate pointed out more importantly.
Facebook is stalking you.
If you’re not aware – Facebook is one of the best, if not the best, at grabbing your personal information and leveraging it to the hilt. No really – I mean a lot of data. DaylanDoes.com gives some hints with the post bringing up a ton of stuff.
They point out these “few” items:
Name, City of birth, City of residence, Phone, Email, Current employment, Previous employment, Relationship, Anniversary, Previous relationships, Previous names (aliases), Screen names, Address book, Family members, Birthday, Religious views, Address, Website, Email address(s), Sexual preference, Gender, Languages spoken, Political views, Friends, Books you’ve read, Bands you like, Movies you’ve seen, TV Shows you watch, Video games you play, Food you eat, Your Favorite Athletes, Restaurants you’ve eaten at, Activities you participate in, Websites you visit, Sports teams you support, Your Favorite Sports, Inspirational people, Favorite Clothing brands, Places you’ve visited, Events you’ve attended, Events you plan on attending, Events your friends are attending, Major life events (location, dates, who with), Photos, Pokes, Wall posts, Networks you are a part of
Oh yea – and these…
Videos you’ve watched, Comments you’ve liked, Websites you’ve visited, Articles and websites you’ve commented on, Surveys you’ve filled out, Companies you like, People you’ve been tagged with, People you frequently hang out with, Friends you’ve requested, Friends you denied, Friends you’ve un-friended, How often you are online, Apps you Admin/created, Pages you admin/created, Your current mood, Device you’ve accessed the Internet from, Exact Geo-location (longitude, altitude, latitude, time/date stamp), TV, Film, Concert you are currently watching, Book or publication you are currently reading, Audio you are currently listening too, Drink you are currently drinking, Food you are currently eating, Advertising you interact with, Profiles you interact with most, Locations you access Facebook, Locations you access web properties connected to Facebook, Level of online engagement, When you changed jobs, How long you stayed in a job, Credit card details, IP Address, Apps you’ve downloaded, Games you’ve played, Pages/Businesses you’ve un-liked (when)
Check out the “broad” range of options…this gives you a very minute idea of thethings you can drill down into – in fact all the items above can be a factor you can narrow audience with.
It gets worse of you use the Facebook App…seriously. Well – you had to wonder. Remember how hard Facebook pushes the messenger app. They won’t even let you “chat” in the regular app, they MAKE you download the messenger app. Motherboard’s post “Facebook’s Messenger App Is Tracking a Lot More of Your Data Than You Think” title says it all.
“It should come as no surprise that most mobile apps run some sort of analytics on user behavior. But in the case of Facebook, the social network’s Messenger app for iOS apparently tracks quite a bit more than most users likely realize.”
but the best part Facebook is “using some private APIs I didn’t even know were available inside the sandbox to be able to pull out your WiFi SSID (which could be used to snoop on which WiFi networks you’re connected to) and are even tapping the process list for various information on the device”.
I have always wondered why my Facebook app takes forever to initialize, I presume this is exactly why. If this app is analyzing my connection every time…dang.
Facebook, when the messenger app is installed, essentially has carte blanche to your phone. “Record audio, and take pictures and videos, at any time: Read that line again….RECORD audio…TAKE pictures….AT ANY TIME!! That means that the folks at Facebook can see through your lens on your phone whenever they want..they can listen to what you’re saying via your microphone if they choose to!”
Which is why my friend Brad was at a bar in Michigan recently and the bar tender told him about Henry’s Hard Soda. Now – it was the first time he had ever heard of – in fact, so much as he wasn’t even aware that alcoholic root beer and sodas were a thing.
Next thing he knows – he is being marketed to via Facebook ads. Now, there is no way this had another source…it was his only, ever interaction with the stuff.
Here’s the deal – this is not new, nor is it going to get much better. Is it “right”. Not sure, but I can tell you its not going away. And it will not regress…and honestly – what do you expect. You can’t walk into your favorite restaurant and order food and walk out without paying the bill. We are paying the bill with our information…and that is how it will be.