One of the best ways that you can get plenty of business these days is by making sure that you have a fantastic online presence. Not only will this mean that people can find you easily and discover what you do, but it also means that you can present yourself and your business to the world in a way that you choose. Here are some tips on how you can make your online presence shine.
Make Your Site Easy To Use
First of all, make sure that your site is easy to use. This might sound pretty obvious, but how many times have you signed onto a company website just to find it pretty much impenetrable? Make what you do and your company’s mission statement absolutely clear on the front page of the site, and make sure that it’s completely user friendly and intuitive to use. The best way to ensure that this has worked is to get people to test it fully before it goes online – and the more testers, the more reliable your results will be. You should also make sure that you have a contact page with your email address, phone number and postal address, so that people can contact you any way that they want.
Get On Social Media
Social media is an easy and effective way to get your message out there. Sites like Twitter, Facebook and Instagram mean that it’s easy for people to contact you and to stay updated with what you and your company are up to. It’s also an easy way for you to keep people updated with any issues you might be having – for instance if a delivery’s going to be late then you can tweet about it before contacting the individuals who might be affected one by one, so that people get the information as quickly as possible. Make sure that if you’re a company that’s related to visual design or art in any way, you have an Instagram profile to show off your work.
Hire Some IT Professionals
If you aren’t particularly practiced at IT, then it’s time to call in the big guns. It’s okay to delegate tasks sometimes – talk to companies like Brennan IT who can provide IT services for you, taking a lot of the stress off your shoulders and providing a service which is – let’s face it – better than the one that you with your limited technology knowledge could provide.
Create A Company Voice
Finally, make sure that your company has its own idiosyncratic voice. We’ve all seen those cringey Twitter feeds that are written in a wooden, embarrassing way that makes it look as though the writer is trying to be down with the kids and absolutely failing. If you think you might veer into that sort of territory, it’s time to hire a social media and communications expert who you can work with to create your own company voice that’s friendly, amusing and informative. Remember that your social media is a way for you to present yourself positively to people, so stay professional at all times.