Changes to the way that Google’s search engines work is always big news for webmasters. In fact it’s big news for the net in general, and as the vast majority of traffic goes through Google, this will mean that the sites most people see when they go online will be changes as well. It’s almost like holding a piece of glass up to the light and seeing it refract – Google is that piece of glass and the refracted light is what we get.
To this end eager webmasters closely watch the changes that Google make so that they can keep their website as ‘Google friendly’ as possible. They need to keep altering their websites basically in order to make sure that they are optimized for Google searches and that their site comes up a lot near the top. To do this they need feedback…
Where Do You Rank?
This then is also why a lot of people are so keen on their rank and their position – and why they watch the stats like a hawk. Each time a site goes up slightly or down slightly, its visibility to viewers is drastically effected and the profits from that site will likely reflect that. To this end, discerning website owners use Google’s Top Search Queries feature on Webmaster Tools to find out where their sites rank for each key word or phrase on average. This would give a number based on a quick algorithm that would tell them the popularity of their page, and in turn allow them to watch their steady improvement (hopefully) in a highly addictive manner like leveling up Pokemon. It’s kind of an obsession for some people…
For those people, the fact that Google is changing its Top Queries Report is big news; particularly as it will mean a higher up top result for almost all sites. Until now Google would calculate rank by taking the average results of all your searches. In other words if someone was to search a keyword and your site came up at number 3, 7 and 23, and someone else did the same thing and found your site at 1, 8, 29, 34 and 46 – then Google would take an average of all those numbers to give you your average rank. In other words then a site that was ranking number one but also had several results come up around the thirties and forties, would have a higher average rank than a site that only held the number two spot because there would be more high numbers going into the average (like golf you want a low score).
The Times Are a Changing
Google though have realized that this is pretty nonsensical, and that it doesn’t make sense for what most people want to use their Top Queries Report for. From now on then, only the top rank for each person’s search results are going to be included in the maths, meaning that only ‘3’ and ‘1’ would be taken from the previous example. As most people are interested in getting one high rank, rather than lots of results on page 10, this is a lot more logical and a lot more representative of how your website is actually doing. And that’s important because screen shots of these reports are what a lot of people use to sell their websites or advertising space.
But what if you like your old ranking? Well don’t worry – this change will affect current results only and won’t affect historical data. This means that all your old reports are still safe and sound for your perusal, but that you will be able to see a sudden jump at the point that Google made the change.
Jeet is a passionate guest post writer who loves to write articles on SEO & SM. In full time work he manages link building company named GetLinksPro situated in Mumbai, Maharashtra. Follow him on Twitter @GetLinksPro.