Higher Education: What Does This Mean for Businesses?

Higher education can be a fantastic way route to boosting your career prospects. Higher education is the usual trajectory for many young people, and of course mature students, who are looking to boost their career in the right business environment. In fact, 75% of companies require a degree as an entry requirement.

When it comes to education and getting your foot on the first rung of the career ladder, it’s vital that you look at the right courses. After all, there is no point entering higher education if you are not taking the relevant degree.

Higher education has become a valuable resource in sourcing the right talent. What does this mean for your career? It means that with hard work, and good grades, you could enter an exciting business with a ton of prospects.

One of the issues that companies have found is that a lot of the degrees that students are taking are not relevant to the changing, digital work space. While degrees in performing arts or art, for example, are engaging business leaders are finding that students with these types of qualifications are not prepared for the world of business.

In fact, commercial awareness is something that is vital in this modern age. What’s more, a firm grasp of the changing digital landscape is something that employers are looking at more and more.

So, how can higher education support business needs and create a workforce that can rise to the challenges? There needs to be a stronger focus on relevancy. Of course, there will always be humanities graduates – there is a space for them. Perhaps not in the world of technology, but certainly in other sectors.

There are a few degrees which are useful for the world of business. Here are some of them which support the economy and have a higher degree (excuse the pun) of relevance in today’s world.

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Marketing is becoming more and more important in the workplace. Every business, from corporations to healthcare has a marketing department. After all, who is going to purchase or use certain services if there is no one around to make you aware of them? Marketing degrees are becoming more commonplace as they are proving to be one of the most lucrative careers, and certainly one of the most interesting. What’s more, with the ever changing digital online space, marketing has it’s finger on the pulse of exciting new trends. Parisleaf, a branding, and design agency and a thought leader in higher education, talk about the importance of Generation Z and their role in the current socioeconomic climate and how higher education officials need to appeal to this generation in an entirely different way. A marketing degree typically covers consumer behavior, digital marketing, PR, social media and content writing.

Business Studies

Business studies can teach students all the tools of the trade when it comes to the world of business. This is a broader degree than marketing, but it certainly gives scope of what businesses need from its employees. A business studies degree will usually entail communications, strategy, finance, procurement, and operations. All of these areas of academic study are vital for many organizations. What’s more, a graduate with this kind of degree will already have a level of commercial savviness that can be difficult to find. Graduates in this field will also be aware of new technological advancements and how they can help organizations remain competitive.


Economics is one of those fundamental degrees that allows people a much more deeper insight into how the world of money works. And when it comes to corporations, they want to know how much money is going where. A degree in economics is particularly useful when it comes to analysis, risk and forecasting which is imperative in the current, and dare we say, unstable environment.

While these degrees are important for many businesses, it’s down to higher education officials to fill the gap and ensure that these qualifications are marketed to the younger generation in the right way. After all, Generation Z doesn’t conform to the usual trajectory that their predecessors have followed. A skills gap may become more apparent if there isn’t a focus on what young people want from their work lives. Of course, businesses themselves need to invest in their companies to ensure that they are competitive. Offering flexibility and continuous learning development programs can be a surefire way of getting the right employees through their doors.

Higher education and business usually go hand in hand, but now it’s time to make education relevant for the business world.