How podcasting has worked at IBM

Interesting article about how social media works inside enterprise.

Podcasting has become the second-largest social media vehicle at IBM, an executive told a Podcamp audience this weekend. George Faulkner, Advanced Communications Professional at IBM and one of its most visible podcasters, gave an enlightening overview of how IBM’s podcast library has grown and flourished with almost no internal promotion, and he shared some ideas other companies could learn from.

I like the viral nature of the promotion…it means people really WANTED to listen.