Search engine optimization is the process of ranking high on Google’s search results page. As a business, one of your major goals is to get Google to take notice. After all, they are the biggest search engine on the planet. They have the power to send you a lot of traffic and boost your profits significantly. Search engine optimization (SEO), comprises a number of tricks and techniques. However, one of the most important is link building.
Google is looking for authority sites. It wants to provide Google users with the best results and trustworthy websites. One of the ways it does this is by measuring authority. When a website has lots of other sites linking to it, Google can infer that it has something to offer. Lots of links suggests the website is respected. It provides value. Unfortunately, many tried to game the system by creating thousands of fake links across the web. Google cracked down on this and made it much more difficult. However, link building still matters. In fact, it’s still the best way to boost your search rank. But, how do you do it safely in 2015?
Guest blogging is a great way to get organic links back to your website. The first step is reaching out to larger, relevant websites. Ask them if you can provide a free guest blog. In most cases, they’ll be more than happy to accept. Write a compelling and informative blog piece with one or two links back to your site embedded in the content. Most blogs will also give you a byline. This is a small line of text that describes who you are. Make sure you link to your website here too. Now you have a relevant, organic link to your site. Do this as often as possible on a wide variety of blogs and websites.
Build an active network
Let’s say you love to blog about SEO, like I do here at this site. There are hundreds of others that are also passionate about the topic. Make an effort to connect with them on social networks. If you’re new to the market, an SEO company might be able to help you find these connections. Use Twitter and LinkedIn to reach out to them and strike up a relationship. Then, when you post your next blog, they’re likely to see it and take notice. If it’s full of good content, they might just share it on their site. That’s another easy link.
Many digital entrepreneurs are scared to ask for what they want. If you want to succeed, you need to take the leap and ask people for something. It’s less daunting than you think, and you often get the results you’re looking for. If you’ve written a compelling blog with good information, get in touch with others. Reach out to The Huffington Post, Lifehacker, Forbes and other major sites. They regularly accept and republish popular blog posts. If they post it, you’ll get a link back to your website. A link from a huge site like Huffington Post will make a big difference.
Natural, organic links will boost your search rank enormously. Try these techniques and watch your business take off!