How To Develop a Business-Aligned Social Media & Social Networking Strategy

This is a great “howto” post at Denis McDonald’s blog called “How To Develop a Business-Aligned Social Media & Social Networking Strategy

The process described here is a structured one. A general structure and flow of work is proposed with the end goal being support for development of an organization-wide plan for employing social media and social networking in support of defined corporate goals. The intended audience for this document is middle and upper management within mid- to large-size organizations.