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How to Optimize your Product Videos

Image representing YouTube as depicted in Crun...

Image via CrunchBase

YouTube today has become the most sought after and popular video sharing forum despite its lack of a coherent business model. It accounts for almost 81.9% of all the linked and embedded videos on the internet, and has over 2 billion views per day. It is interesting to note that according to the YouTube report by Sysomos.com, the average length of the videos is approximately 4 minutes and 12 seconds.

How to Optimize your Product Videos for Staying on Top of YouTube Search Results?

Millions of users share videos on YouTube each day in the hopes of becoming overnight and gain widespread fame. However, most of the time, the difference between good and bad quality videos can be clearly seen. Also, while searching for a video, it is ideal to have your video come up in the first few pages because that is about as far as most viewers are willing to go.

So for most YouTube bloggers, the biggest concern is to optimize their video in such a way that it ranks high on YouTube search results and generates maximum viewership. The obvious inference here would be that a good-looking video that’s shot using a high definition camera is necessary. However, in the blogosphere, the source barely holds any importance as long as you can edit and encode it as per the pixel and upload requirements. This first step is comparatively simple as long as you have a good quality video encoder such as Adobe Premier Pro, iMovie or other similar programs.

The tricky part comes next, when one wishes to upload the video. The video ranking comprises of factors such as duration, title, tags, description, and video responses. Besides adding keywords and tags to the video, the key to stay on top of YouTube results is to optimize your product video in the formats that are acceptable to YouTube. The key elements of uploading a video are size, codec, audio, the quality of the video and appeal to the audience, which are the basic search engine optimization characteristics.

Before a file is to be uploaded, the first step is to make sure the video file is no more than 2GB for a standard user. The video should preferably have a .mp4 format even though YouTube accepts various other video file formats such as .flv or .mov. Next, the user would need to have a file aspect ratio of 4:3 for standard definition and 16:9 for high definition videos. Once this is done, it should be kept in mind that the bitrate of the video should not be over 1200 kbps as this would take it longer for YouTube to process the video. Ideally, it should be between 700kbps to 1000kbps. Lastly, after the sound formatting is complete in MP3 formatting, the video can be previewed and uploaded.

It is also important to note that the YouTube encoding and flash streaming is done by YouTube itself. Lastly, for any video to be on top of the search list, it must have appealing content and interactive tools that would guarantee it maximum viewership.

This is a guest post by Samantha Kirk of mytechhelp.com, a site that offers savings and current information on Toshiba Support.

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