Having the keyword in the URL is very important to page SEO.
Keyword in URL Example:
http://seotesttool.com or http://tomaltman.com/keyword/
Keyword in URL Best Practices:
When choosing URL’s, it must have your keyword. Ideally in the “main” prt of the URL, but if you are deep inside your site – the keyword needs to be present.
Keyword in URL Do’s:
- Do make sure your keyword is in the URL – someplace.
What does it do?
Putting things in place with the keyword in URL – tells searchers and search engines what your page is about. It gives visual representation when the searcher sees the keyword they are looking for in the search engine results.