Media – use the megaphone before its too late
One of my favorite ideas of our CEO Chuck Peters is the idea that “old-media” is like a megaphone. We broadcast a message in a one-way fashion rain the news down to all within earshot. I like that analogy.
But I guess I’m thinking that we better starting using the thing to engage some people really soon – or we’ll have nobody left, or a lot of deaf ears, to talk to.
I think sometimes people are trying to make this all too complicated, I see three main points.
- Focus on the community – for me this is more about fostering relationships and just being real. Let’s not get hung up on who own’s it, what the rules are or that…but the conversation, is it meaningful?
- Use the megaphone – not in the obnoxious, “see how loud I can holla”, Ty Pennington way – but people are listening and they want to know what to do. Let ask them what they think.
- “Don’t over think the room” – this a quote from the great philosopher Colin Cowherd. I guess it speaks to me – let’s see what the people will use, not analyze to death the exact mentality of each person and their “true” motives. Damn – put something up, try it, see how it works, revise, put something else up, see how it works, revise.
OK – enough rambling from me – let’s crack the switch and see if anyone wants to talk.